When we set out to survey marketers (and their extended colleagues across the revenue team) in order to gauge just how mature their content operations were, we were beyond excited... The post [Infographic] The State of Content in 2020 appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more

Agile methodologies have been around for years now. Many of us witness the outputs of Agile, even if indirectly, through working in organizations where dev teams follow it to a... The post How Agile Marketing Can Help Distributed Marketing Teams Collaborate appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more

We live in a world of comparison—brought to you by human nature and the convenient oversharing nature of the interwebs. The impulse to compare is so addicting because it plays... The post Where Do You Fall on the Content Operations Maturity Model? appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more

To the savvy marketing leader, many of the most pressing issues confronting us as a result of the current Coronavirus pandemic are strikingly familiar—even if accelerated and super-sized.  Our teams are distributed... The post How Our Remote World Is Accelerating Marketing Transformation (& What to Do about It) appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more

How well are we as B2B marketers managing our content today? It’s a big question, and it involves a lot of nuance. We can’t answer it by simply saying, “we... The post New Report: State of Content Operations 2020 appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more

Like any fad, the early days of modern B2B content marketing seemed too good to be true. And in many ways, they were. Winning customers with a great blog or... The post What is Content Operations and How Does it Work? Unpacking the Model appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more

The understatement of the century: We’re feeling the blow from Coronavirus. As marketers, nowhere is being hit harder than the event marketing front.   So, in the spirit of hope and support for my fellow demand generation and event... The post Coronavirus Canceled Your Event? Here’s What Marketers Can Do Now appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more

Measuring the success of our content efforts is one of the most pressing challenges marketers face today, particularly at enterprise B2B organizations. What’s working? What isn’t? Which assets are salespeople... The post How to Find the Best Content Marketing Platform for Analytics appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more

Determining whether a point solution or a holistic platform is the right fit for your team can be daunting. Is your team ready for an end-to-end solution like a content... The post 4 Reasons to Ditch Your Point Solution for a Holistic Content Marketing Platform appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more

Watch out world, there’s a new marketing tome in town—and it’s more than just a textbook. Toby Murdock, co-founder of Kapost, has finally blessed us with the content guide for... The post Sneak Peek of Our New Book: Mastering One Voice appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo ..read more