Agency also wins 2024 Ex Award for Caterpillar event execution from magazine Creative agency Øuterkind has made the 2024 Event Marketer It List, the publication’s annual special report on the top event agencies that serve the experiential industry. For 21 years, the It List has chronicled the top 100 event agencies.    Øuterkind develops and activates consumer-centric creative marketing solutions for clients including Caterpillar, NASCAR, Ford, and M&M’s/Mars. These include large-scale, semipermanent and mobile experiential-marketing campaigns, fully implemented social-media con ..read more

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Integrated marketer has 15+ years of leadership and growth experience  Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development. Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and identifying longer-term projects and AOR relationships which will yield incremental billing opportunities for the agency. This is an important position that will support leadership in all facets of Fortnight Collective ..read more

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Brand storytelling and strategic advertising agency Fortnight Collective has created a social campaign to promote the return of client Noodles & Company’s Steak Stroganoff, one of the fast-casual chain’s most popular dishes. The national chain is known for spreading “Uncommon Goodness” with its globally inspired noodle bowls, best-in-class service, and values-centric culture.   Every brand fan who asks the chain to bring back steak stroganoff on social media will receive a message from Noodles, ranging from a short note to custom gifs, or a video response from the CMO in a humor ..read more

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Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship.  Roy’s career reveals a knack for cross-platform multimedia strategy and storytelling, with a focus on event activation. A lifelong Detroiter, Roy’s experience spans more than 30 transportation brands, including Chevrolet, Cadillac, Ford, Jeep ..read more

Brand storytelling and strategic advertising agency Fortnight Collective has added four key staffers to handle strategic and creative duties for its brand clients. Sam Emrich, Drake Paul, and Jeff Roy began in March while Rachel Arther joined in February. Sam Emrich, senior director of Strategy and Insights, has more than 14 years of experience spanning branding, communications, advertising, entertainment marketing and market research. Her superpower is blending analytical rigor with creative flair to drive strategies that move people, motivate communities, shape experiences and inspire action ..read more

Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship.  Roy’s career reveals a knack for cross-platform multimedia strategy and storytelling, with a focus on event activation. A lifelong Detroiter, Roy’s experience spans more than 30 transportation brands, including Chevrolet, Cadillac, Ford, Jeep ..read more