As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” While discounts and sales might *seem* like a quick fix, they’re actually not such a great way to start landing more clients. The good news is, there are ways to make yourself more marketable to potential clients without compromising on rates. Listen in to find out more about the dangers of discounting and the more effective ways to encourage potential clients to take action! TUNE IN: Spotify | Apple Podcasts ..read more

It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of being a human…). But if you notice yourself descending into a spiral of negative thoughts, the good news is that one simple method can combat all of your panic-inducing “what if” scenarios. If you’re the type of person who tends to give yourself a hard time over every little setback (yes, we’re looking at you, high achievers!), you’ll definitely want to listen in to today’s episode. Join Nicki and ..read more

As the owner of a freelance business, you *want* to keep growing but it can be hard to know where to go next in a way that stays true to your vision. And most importantly, how do you get there without burning out? As the leader, you’re steering the ship of your business solo, and it can feel lonely without anyone to help you make sense of what’s next.  Instead of following someone else’s roadmap or throwing more shiny objects at the problem, it’s time to craft your own path to success. Meet Jessica Lackey, a strategy and operations advisor who combines her wealth of experience working wi ..read more

Life has a funny way of coming full circle sometimes. But if you’d told ex-teacher Rebecca that, just ONE YEAR after signing up to the Comprehensive Copywriting Academy, she would be copywriting for the Filthy Rich Writer team…well, it’s safe to say she would have laughed in disbelief. In this episode, we find out the secret ingredient that set her pitch apart from the rest—and helped her land a client she *never* thought was possible. Listen in to hear more about how the CCA paved her escape route out of teaching, allowing her to enjoy more freedom and flexibility as a new mom. TUNE IN ..read more

Side Hustle Hero podcast with Joan Posivy As you dip your toes into copywriting, one of the first questions you might ask is: Can I really make that much money as a writer? And it’s no wonder—frankly, we’ve stopped counting how many times we hear people say, “You can’t make good money as a writer.”  *Aggressive eye roll* Copywriting is by far the best way for a writer to earn a living. And the good news is, there has literally never been a better time to be one! So whether you’re looking to add a new source of income beyond your regular job, or even transition out of your current jo ..read more

The arrival of a new year often sparks an enthusiasm that makes us set wildly ambitious resolutions. Shed 60 lbs? On it. Become fluent in French? Let’s go. And then would you believe it, a few weeks down the line, you’re done. One of the biggest reasons why resolutions are set up for failure is because we never stop to break it down into smaller steps. While we absolutely encourage you to have goals or resolutions (which, by the way, don’t have to start on January 1st!), we also need to make sure we take the *right* approach. In this episode, Nicki and Kate break down how to make our goals mo ..read more

You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your career and by taking the right steps to optimize your page, you could be attracting job leads and recruiter connections while you sleep! In this episode, Nicki and Kate are running through some of the most important changes that will zhuzh up your copywriter LinkedIn profile and make yourself irresistible to hiring managers, potential clients, and recruiters! TUNE IN: Spotify | Apple Podcasts ..read more

Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether those big, corporate giants would ever give us a shot. But today, we’re about to share a story that proves those internal doubts wrong… When Comprehensive Copywriting Academy student Shelby landed an interview at a big corporation, she certainly thought it was one of those “’too good to be true” scenarios. Little did she know, her unique approach would be key to standing out from the crowd and sec ..read more

“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about. Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that could help you deliver more value and drive be ..read more

Copywriting is *so* much more than just words on a page. At its core, it’s about connecting people with the right solutions for their needs and wants, using messaging that truly resonates with them. (You’re basically playing Cupid—but with words instead of arrows!) And sure, there’s no denying that writing killer copy takes skill. But remember that no one is born knowing how to write copy—even the highest-paid copywriting maestros had to start somewhere. We all learned how to do it, and with these expert tips from working copywriters, you can, too!  1. Know Your Audience When people think ..read more