The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack. While we have our own favorite tools here at Litmus (we love you, Slack!), we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribe ..read more

Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Litmus’ Email Client Market Share indicates that of the opens tracked, an average of 35% used Dark Mode in 2022, representing steady adoption year over year. Dark Mod ..read more

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus is here to help you along the way. And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) that will help you level up your email engagement and drive convers ..read more

There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system. As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!). Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned car ..read more

“Don’t put all of your eggs in one basket.” That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program! The reality is that you and your company have different email initiatives all running in tandem. It’s a whole lotta eggs, if you will. If you want to protect your ever-important deliverability, you should consider using email subdomains. Have questions? Keep reading to learn more about: What is an email subdomain Why you should use one When it makes ..read more

There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year. These holidays require solidified weeks-long marketing campaigns, like Black Friday, Thanksgiving, and the winter holidays. But what about those holidays in between, the “fun holidays”? These are those holidays that pop up in entertaining marketing campaigns, like National Donut Day (June 7th, by the way ) and National Pet Day. Many marketing teams may waffle around the idea of whether or not to do a campaign around these fun holidays. In a time when marke ..read more

What would your email marketing team do with $650,000? Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah. That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products. It was that they did not allow members to opt-out of their emails. Don’t make the same mistake. Your transactional emails aren’t a place for promoting upcoming deals, products, or partne ..read more

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers a ..read more

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire your own campaigns. Read on to learn: What is social proof? Why should you use social proof in email marketing? 3 ways to use social proof in email Interest Signals B2C examples: DFS T.M. Lewin Puma New Look B2B examples: Litmus Social feeds B2C examples: MatchesFashion Mamas & Papas B2B examples: Litmus Social feed counters B2C example: Boux Avenue Guide to Live Polls ..read more

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations, marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. 1. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts you ..read more