Navigating Microsoft’s New Outlook for Windows
Uplers | Email Marketing Blog
by Deep Thaker
4d ago
Anytime there’s a software, interface, look, or feature update, it interferes with your day-to-day workflow. It must. The interruption can be small or big. But that’s irrelevant. You know you must adapt to the new conditions as soon as possible.  We can probably sympathize with you. Our experience so far is replete with instances of lightning-quick pivots. So, based on our experience of bend-as-you-breathe, we’ve prepared a handy guide for you on navigating the new Outlook for Windows. Let’s go crack that hip!  Overview of the Outlook Update Downloading New Outlook Classic Outlook v ..read more
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How to Perform Litmus Email Testing within Marketing Cloud
Uplers | Email Marketing Blog
by Mrugesh Dabhi
1w ago
ESP integrations allow marketers like you to centralize customer data, have a unified, top-level view of multiple workflows, and increase productivity. An efficient, intuitive, and updated marketing stack is the cornerstone of a brand.  So much for the use of integrations. The problem arises in the knowledge gaps that exist concerning the different technical ecosystems of ESPs.  But then, what are experts for?! With proficiency in more than 50 ESPs, and also a Salesforce partner, we know our way around email service providers.  This guide will show you how to perform Litmus in S ..read more
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Expert Interview Series: Part 12
Uplers | Email Marketing Blog
by Priyanka Vyas
1w ago
Expert Interview Series: Part 12 Efficiently managing marketing operations, campaigns, and workflows in Marketo -with Miray V, Marketo Solution Architect and Sr. Marketing Operations Manager, Qualcomm. A marketing platform’s intuitiveness depends not only on its software features, which can be manifold yet misapplied, but especially on how well and smoothly those features align with a marketer’s vision in today’s landscape. The real test is how effectively it helps marketers navigate the complex terrain of marketing, sales, and customer touchpoints. Marketo not just meets the standard i ..read more
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Expert Interview Series: Part 12
Uplers | Email Marketing Blog
by Dev admin
1w ago
Expert Interview Series: Part 12 Efficiently managing marketing operations, campaigns, and workflows in Marketo -with Miray V, Marketo Solution Architect and Sr. Marketing Operations Manager, Qualcomm. A marketing platform’s intuitiveness depends not only on its software features, which can be manifold yet misapplied, but especially on how well and smoothly those features align with a marketer’s vision in today’s landscape. The real test is how effectively it helps marketers navigate the complex terrain of marketing, sales, and customer touchpoints. Marketo not just meets the standard i ..read more
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Email Deliverability Rates in 2024: The Highs & Lows
Uplers | Email Marketing Blog
by Susmit Panda
1w ago
Next to realizing the commercial value of email, deliverability is the most significant element of marketing through email. Suddenly, you’re at the heart of what a successful email program is built on. Because if your emails do not land in the recipients’ inbox, you’re left with only great email copy and design—and zero ROI.  You need to adopt standard email deliverability best practices to achieve good deliverability rates. But what is a good email deliverability rate? Does it vary from client to client and from ESP to ESP? If so, why?  In this blog post, we’ll answer these question ..read more
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What Is Email Content Fingerprinting And Why Should You Care?
Uplers | Email Marketing Blog
by Susmit Panda
1w ago
Unlike the postman who passively delivers mail to addresses, email clients actively monitor every email you send.  So email sent is not necessarily email delivered. There are certain best practices you must follow so that your emails land in the recipient’s inbox. Content fingerprinting is one of the ways mailbox providers gauge the deliverability of your emails. In our experience with brands, we’ve had to go beyond standard best practices. Often, brands adhere to deliverability guidelines but lack a deeper understanding of the extent to which mailbox providers can go in order to green-fl ..read more
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4 Custom Email Template Benefits: Your Brand Identity Is Non-negotiable
Uplers | Email Marketing Blog
by Susmit Panda
2w ago
A custom email template is designed and hand-coded from scratch. These templates require excellent coding skills and ESP-agnostic expertise. Because custom-coding an email template on a particular ESP requires a thorough understanding of said ESP’s technical ecosystem.  A steep learning curve? For sure! But you get much greater control and design flexibility compared to drag-and-drop builders where designers can “drag” and “drop” predefined content and image blocks into a template. If you are a brand with a unique identity and highly complex design requirements, you must understand the co ..read more
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Cold Email AI Tools: 4 Handy AI Cold Email Writers
Uplers | Email Marketing Blog
by Susmit Panda
3w ago
So much of (digital) marketing is experimentation.  As if you didn’t already have enough to cut and try, the flood of gen AI tools has likely left you confused as well as excited. After all, sales reps like you spend a fifth of their Mondays writing emails! AI has been on your radar for quite a while, except you have no time to sort through so many AI writers to spot the ideal few.  Well, count yourself lucky because we’ve done the legwork for you. After evaluating hundreds of AI tools for all sorts of tasks, our best minds have identified four useful AI cold email writers. Let’s exp ..read more
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Step-by-Step Guide to Mail Merge in Outlook with Attachments
Uplers | Email Marketing Blog
by Susmit Panda
3w ago
Email personalization is sacrosanct. No bible of email marketing is complete without personalization. 90% of marketers swear that personalization adds majorly to ROI.  The leading ESPs in the market today are kitted out with advanced personalization features. Most ESPs offer AI-grafted personalization, which is next-gen.  But if you can’t afford ESP-level personalization just yet, you can still offer personalized experiences to your email demographic via mail merge in Outlook. It is completely free, and it’s the perfect option if you own a relatively small list of subscribers.  ..read more
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How to Enable AMP in Braze for Dynamic Email Campaigns
Uplers | Email Marketing Blog
by Kanchan Gupta
1M ago
The initial jog for AMP-enabled emails may have dulled. The pandemic already drew marketers’ attention away from experimenting with fancy emails. Add to that Google’s curious insistence on the AMP standard being a standalone application, unrelated to its parent founder, which might have caused a promotional trough.  More significantly, the incredibly low support for AMP emails in the US and Europe has pushed the standard to relative obscurity. Since consumers are yet to be fully trained to experience AMP emails, there hasn’t been any solid sense of loss among marketers. Most marketers are ..read more
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