Your landing page analytics shows consistently high open rates, click-through rates, and engagement. In fact, your subscribers are spending a good amount of time on the product pages you’re promoting in your emails. Still, conversions are few and far between.  Your email program, too, seems to be flourishing, but there’s no business success as such. What are you doing wrong?  Now, the gap between email success and business success is something we’ve had to deal with for many of our clients. They’re perked up about opens and CTRs, but seem mystified by, and often disappointed with, ei ..read more

So Figma has noodled into the AI space. The company has rolled out a bunch of AI-powered features to make designing faster, easier, and more fun.  Sounds great! Except that every new thing blurs the line between expert and beginner. In one way or another, you’ll have to start from scratch. Even if it’s AI. But that’s ok. You need to understand before you can explore, explore before you can adapt, and adapt before it can become your thing. (Full disclosure: We’re still getting our fingers accustomed to Figma’s keyboard, Creator Micro.) Our designers are currently heavily into Figma AI. The ..read more

Say, you’re about to build a campaign for an e-commerce company. Perhaps it’s a retail outlet. Or a travel brand. Maybe it’s a fashion label.  Whatever the case, you know your emails will feature a lot of product images. But the challenge is you’re new to this, and you’re not a professional coder. Furthermore, you’re not sure whether you’re going to get consistent design across email clients.  The solution? Sliced images! While not perfect, it’s a neat alternative to heavy coding. We’re familiar with the limitations imposed by certain email clients when it comes to displaying images ..read more

“It’s almost July! Is it too early to start planning?”  “But how early is too early? Or early enough?”  “Could starting in July be premature and lead to subscriber fatigue by November?”  “Should the email cadence change closer to the holidays? What should the cadence look like now?” “What’s the best time to send the first teaser?” The months leading up to the holidays can, in a sense, be more challenging than the season itself. You may be asking the right questions, but you’re also procrastinating.  And if you’re a brand whose existence depends on performance during peak se ..read more

The subscriber/customer journey can be complex. From signaling interest to signaling purchase intent to actually buying, the journey is marked with multiple interactions, often negative, sometimes indifferent, and other times quite elusive.  Over time, this journey becomes a complex latticework of interactions. The touchpoints change, and priorities and preferences evolve. Successfully navigating such complex journeys of multiple customers is wishful thinking at best.  Enter Adobe Engagement Map, which makes campaign navigation, strategizing, and execution simpler and more intuitive ..read more

Except for cold outreach, nearly all brand emails are predominantly visual, incorporating elements such as images, videos, and animated GIFs. In fact, more than 50% of marketers concur on the importance of visual content to their marketing strategy. Next to video, image is the most popular content asset, leveraged by 47% of marketers. However, these statistics didn’t appear out of nowhere. The value of visual content in emails is directly related to and solely attributable to accessibility.  So the question is: Are your visually rich emails accessible? Do you ensure that each time you sen ..read more

Anytime there’s a software, interface, look, or feature update, it interferes with your day-to-day workflow. It must. The interruption can be small or big. But that’s irrelevant. You know you must adapt to the new conditions as soon as possible.  We can probably sympathize with you. Our experience so far is replete with instances of lightning-quick pivots. So, based on our experience of bend-as-you-breathe, we’ve prepared a handy guide for you on navigating the new Outlook for Windows. Let’s go crack that hip!  Overview of the Outlook Update Downloading New Outlook Classic Outlook v ..read more

ESP integrations allow marketers like you to centralize customer data, have a unified, top-level view of multiple workflows, and increase productivity. An efficient, intuitive, and updated marketing stack is the cornerstone of a brand.  So much for the use of integrations. The problem arises in the knowledge gaps that exist concerning the different technical ecosystems of ESPs.  But then, what are experts for?! With proficiency in more than 50 ESPs, and also a Salesforce partner, we know our way around email service providers.  This guide will show you how to perform Litmus in S ..read more

Expert Interview Series: Part 12 Efficiently managing marketing operations, campaigns, and workflows in Marketo -with Miray V, Marketo Solution Architect and Sr. Marketing Operations Manager, Qualcomm. A marketing platform’s intuitiveness depends not only on its software features, which can be manifold yet misapplied, but especially on how well and smoothly those features align with a marketer’s vision in today’s landscape. The real test is how effectively it helps marketers navigate the complex terrain of marketing, sales, and customer touchpoints. Marketo not just meets the standard i ..read more

Expert Interview Series: Part 12 Efficiently managing marketing operations, campaigns, and workflows in Marketo -with Miray V, Marketo Solution Architect and Sr. Marketing Operations Manager, Qualcomm. A marketing platform’s intuitiveness depends not only on its software features, which can be manifold yet misapplied, but especially on how well and smoothly those features align with a marketer’s vision in today’s landscape. The real test is how effectively it helps marketers navigate the complex terrain of marketing, sales, and customer touchpoints. Marketo not just meets the standard i ..read more