The real estate market is changing even as you read this, so you need to diversify your marketing palette and be on pivot mode in order to outsell your competition. You may already be using multiple digital marketing channels. More power to you! But if email is not part of your toolbox, you’re missing out big time.  Because get this: the average open rate for the real estate niche is 41.6%.  Drip campaigns in particular can make a significant difference to your numbers because it will help you: Move prospects more quickly and efficiently through the marketing and sales funnel, leadi ..read more

In 2024, more than 64% of travelers want to tamp down personal spending to prioritize travel.  So much for where consumers stand. But what about marketers? ‘There’s a market for everything’ is noise to any marketer who’s had to find their feet in new, often challenging, realities. The question is how to be consumer-ready at all times.  You see, travel consumers are craving for personalized interactions, reliable information, hassle-free booking experiences, competent deals (travel is expensive), etc. Now being a marketer, you might be having the following thoughts: Which channel is ..read more

It can be a dreadful thing to provide feedback to your team members. Common questions managers and team leaders ask themselves are:  How are they going to react to my feedback? Might they start cold-shouldering me for being a bit harsh? Could I ever disagree with someone without rattling them? What if my positive feedback came off as condescending? Is this the right time to provide feedback? And so on. These fears may not be unreasonable. You’re dealing with human beings. It’s important to exercise caution before and while communicating. Being a manager is hard. You may need to stomp on ..read more

Meet Samson, a sales rep, who uses Salesforce to manage client accounts and track interactions. But all his email communications with clients take place in Gmail. Samson finds it frustrating to toggle between two disparate platforms to get a holistic picture of a client relationship. Does any of this sound familiar? You see, in an ideal world, bloggers would spend most of their time blogging, and sales reps like Samson most of their time selling.  But in truth, salespeople spend only 28 percent of their week selling. The rest of the time, they’re busy keeping records, juggling between too ..read more

Salesforce allows you to send all kinds of emails through all kinds of channels. So it might be hard to figure out which option is the best for your organization. You can send emails with Gmail/Office 365. You can use an Email Relay. You can also send automated emails. Salesforce is a comprehensive platform. As Salesforce partners, we have hands-on experience in sending emails using various methods. But if you’re not sure where to start, go through Salesforce’s recommendations on how to choose the best method for your org. (Note: these recommendations are for Lightning users.)  In today’s ..read more

The quicker you can grab the attention of consumers, the better your chances at converting them to your brand. Because consumers won’t give you more than 10 seconds. So you don’t just dangle something sparkly at a distance to “entice” people. Rather, you give them a close-up of what you’re offering. This without needing them to spend a lot of time. The faster they get you, the easier for them to appreciate your offer.  The goal of email annotations is just that. They enable targeted promotion. You ask for no more than a glimpse of your offer. That’s your window and that’s all you need.&nb ..read more

Email marketing has evolved. Email systems are no longer what they used to be. Businesses today prioritize building strong, lasting relationships over selling. After all, 77 percent of customers feel that poor customer service experiences negatively impact the quality of their life. These developments, especially the last one, negate the need for no-reply emails. The latter’s main purpose is/was to prevent customers from bombarding your inbox. It may have worked in the early days of email, but it doesn’t serve any purpose today.  But let’s look at the irrelevance of no-reply emails in mor ..read more

All’s well that ends well. Far from being a perfunctory sign-off, email signature is a peephole to your brand. Or why would 44.4% of users change their email signatures 2-4 times every year? To 28.7% of corporate businesses, improving brand awareness is a key objective of email signatures. Lead generation and social media promotion come next.  This is no sudden development. Over the decades, people have realized the significance of email signatures, thanks to all sorts of faux pas, bounces, and cold-shouldering from recipients. In the case of cold emails, your signature can make or break ..read more

In our day-to-day email development process, manual coding takes up a lot of time and effort. We need to code and test across various email clients to ensure a consistent look. We also have to use workarounds and additional code to achieve the exact design. Other problems include delays in sending emails, limited iteration, and lost opportunity costs. The team was spending hours waiting for updates from each other.  This “conveyor belt approach” just wasn’t working any more. So we decided to call out the elephant in the room. The only alternative to tardy workarounds was AI.  We expl ..read more

Think beautiful emails, and the one sigh that every developer collectively heaves is the thought of the immense effort that goes into building clean pieces of flawless HTML code.  Because it isn’t just an email; it’s a carefully crafted, pre-conceived concoction of art, effective copy, and seamless code. The balance has to be perfect. A slight tilt in the scales can result in the flavor not feeling quite right! And you don’t want to be there! Your brand’s emails should mirror your brand, being clear, concise, effective, and well-coded so that they render flawlessly in almost every email s ..read more