Salesforce Marketing Cloud (SFMC) is a world-class platform for building and optimizing 1:1 customer journey and leveraging data to guide customized marketing initiatives. With SFMC, your marketing team can deliver personalized content across any channel, including email, to the right audience and at precisely the right time. You can even measure the impact of each campaign to optimize your approach and generate better results. And every year, Salesforce releases new features to update SFMC. Salesforce email specialists, CRM users, and marketing professionals all over the world enthusiasticall ..read more

Ask any email developer worth his salt about his Achilles Heel, and they are most likely to point out the elusiveness of crafting an HTML email that renders uniformly across email clients and devices. While we are all familiar with the issues MSO (Microsoft Outlook) poses in crafting that “universal renderable HTML template,” in the text that follows, we will attempt to find a solution to this white whale of every developer.  The Issue At Hand Before we get to the solution, let’s understand the complexities of the issue at hand. Since its 2007 version, Outlook started employing the servic ..read more

How many movies are you planning to catch in the theatres this month? Whatever the number might be, one thing is for sure: You are only considering purchasing tickets for these movies because you found yourself enraptured by their trailers, right? Now you see, just how trailers play a pivotal role in influencing our opinion of a movie, subject lines do that when it comes to emails. 347.3 billion– that’s how many emails are exchanged every day. Inboxes are overflowing, and email fatigue is very, very real. In this scenario, if you want to have a realistic shot at tempting your audiences into op ..read more

Change is the only constant.  I’m sure you have heard or read it in the past. But let me assure you, this won’t be the last time you’ll come across this adage.  In the current times, when the economy has become so unpredictable, a recession is lingering around the corner, and marketing budgets are taking a toll, you need to be on edge to fulfill your objectives. And for that to happen, change becomes inevitable.  If you are looking to change your ESP portal, you have to evolve at the same time. Changing ESP email providers involves moving an organization’s email marketing infras ..read more

Imagine this scenario –  You are the captain of a ship sailing through the treacherous waters of the modern buyer’s journey. You have potential customers with you on board, each with their preferences and needs. While some look forward to purchasing your products, many are still testing the waters.  As you sail through the choppy waters, you realize your buyers’ journey is not linear. Fret not! With a tool like Marketo, you can streamline those waves and make their journey smooth and hindrance free.  If you are alien to Marketo, read on to unfurl everything you need to know abou ..read more

You pour in copious amounts of hard work, discipline, tenacity, and perseverance into developing or curating a new offering for your business. And so, you would naturally want your subscribers to be all agog to experience it, to be drowning various spaces on the internet with ceaseless chatter surrounding your brand. But, how do you manufacture this excitement? Well, there are quite a few ways to go about it, but one of the most surefire ways, which is also the scope of this article, is crafting an impeccable pre-launch landing page.  As you can perhaps already surmise from the name, pre ..read more

Fact: customer-centered marketing is the key to happy and engaged customers. And customer-centered marketing starts with journey mapping. A customer journey map visually represents how your audience interacts with your brand throughout their journey and over many touchpoints. It reveals useful insights that will enable you to understand customer experiences and identify improvement areas that will ultimately help you to increase customer retention and capture their loyalty. One easy way to create effective customer journey maps is with Journey Builder in Salesforce Marketing Cloud (SFMC). With ..read more

Table Of Contents Introduction Decoding the basics of an OOO Email When to schedule an OOO email? The essential ingredients of a well-written OOO email Things to Avoid in an OOO Email 10 Examples of Professional OOO Message Templates 3 Unique Ways To Upsell & Cross-sell Your Products In OOO Emailers 3 Humor-Filled OOO Templates To Let Your Customers Know That You Are “Humerus”ly Inclined Ways To Set Up Automated OOO Replies Keeping the bad guys away from your OOO messages Summary Introduction “I am running away from my responsibilities. And it feels good.” If you are a fan of The Office, y ..read more

Hola, Readers! You entered the futuristic realm of automated email automation in 2023. We can’t unsee the surge in AI-induced automation tools, but this is a surprise. They have incorporated AI and taken their platforms to new heights. Will they create a difference in email automation?  Having experienced my share of inbox nightmares, I can attest that dealing with a constant barrage of emails can be highly stressful. But don’t worry; I’ll show you the most powerful email automation tools to simplify your life. These tools can help you regain control of your emails and communicate more ef ..read more

Looking at a stack of numbers can be pretty monotonous. And so can having to go through huge blocks of text. It takes some clever arrangement and an arresting visual language to bring together both in a manner that makes the eventual outcome highly digestible. In case you are wondering, we are talking about infographics.  This is the age of data. Businesses churn data to make better decisions. Customers expect to be apprised of their actions through data. With so much weightage assigned to it, making data engaging and accessible is downright imperative. Now, how can that be achieved? By f ..read more