Cart abandonment is part and parcel of the buying cycle. It’s inevitable due to natural pre-purchase concerns. Trying to stop it completely isn’t the goal. Each shopper is different, and their reasons for abandoning carts may be different.  Therefore, any strategic maneuvers can only be considered after a shopper has left items in their cart. And this is where cart abandonment emails come in.  To win back lost sales, your email strategy should be comprehensive. Not just design, not just content, not just development, but everything down to the wire.  In this blog post, we’re sha ..read more

Application integration is key to streamlining operational efficiency. By syncing data and workflows between disparate applications, organizations can upgrade existing infrastructure, and introduce greater business agility into their operations management. In fact, the application integration market is expected to touch $38 billion USD by 2028.  In this comprehensive guide, we’re taking you through the ins and outs of Klaviyo-Salesforce integration. (Remember, we’re talking about Salesforce CRM, not Salesforce Commerce Cloud.) Before we begin, two essential points to consider: Make sure ..read more

The word “custom” can be confusing. Two years ago, one of our clients who had not the slightest idea about development or coding, was quite shocked to learn that “custom coding” does not refer to DIY coding.  Because our developers had been custom-coding templates in Mailchimp, the venerable client had to wait beyond his apparently self-appointed TAT. On the surface, it may seem there’s no difference between the two. But probe deeper, and you’ll find that “custom” means both “tailor-made” and “conventional.” In other words, custom coding an email template on a particular ESP requires a t ..read more

Forget that you’re a realtor for a while, and put yourself in the shoes of your prospect. Now think: what’s the most important thing you’d be looking for in a realtor? That they should be well-informed, right?  Your prospects may differ in their interests. Someone may want to buy/sell their home; while another may need help with office spaces, warehouses, etc. In all events, as a realtor, you’re expected to give them the right information. But you may have all the information, and yet lack the funnel to direct it to those in need of information. Being informed and being able to inform – b ..read more

The goal of segmentation is to define your customer personas on the basis of their interests, behaviors, preferences, and other relevant criteria. It allows you to create highly targeted content for your audience, leading to increased ROI.  The benefits of email segmentation include: Improved campaign performance: More relevant content will lead to greater engagement, resulting in higher open rates, clicks, and conversions. Improved email deliverability: Higher engagement with emails signals sender authenticity to email service providers. Improved targeting: Distinguish between loyal and ..read more

The real estate market is changing even as you read this, so you need to diversify your marketing palette and be on pivot mode in order to outsell your competition. You may already be using multiple digital marketing channels. More power to you! But if email is not part of your toolbox, you’re missing out big time.  Because get this: the average open rate for the real estate niche is 41.6%.  Drip campaigns in particular can make a significant difference to your numbers because it will help you: Move prospects more quickly and efficiently through the marketing and sales funnel, leadi ..read more

In 2024, more than 64% of travelers want to tamp down personal spending to prioritize travel.  So much for where consumers stand. But what about marketers? ‘There’s a market for everything’ is noise to any marketer who’s had to find their feet in new, often challenging, realities. The question is how to be consumer-ready at all times.  You see, travel consumers are craving for personalized interactions, reliable information, hassle-free booking experiences, competent deals (travel is expensive), etc. Now being a marketer, you might be having the following thoughts: Which channel is ..read more

It can be a dreadful thing to provide feedback to your team members. Common questions managers and team leaders ask themselves are:  How are they going to react to my feedback? Might they start cold-shouldering me for being a bit harsh? Could I ever disagree with someone without rattling them? What if my positive feedback came off as condescending? Is this the right time to provide feedback? And so on. These fears may not be unreasonable. You’re dealing with human beings. It’s important to exercise caution before and while communicating. Being a manager is hard. You may need to stomp on ..read more

Meet Samson, a sales rep, who uses Salesforce to manage client accounts and track interactions. But all his email communications with clients take place in Gmail. Samson finds it frustrating to toggle between two disparate platforms to get a holistic picture of a client relationship. Does any of this sound familiar? You see, in an ideal world, bloggers would spend most of their time blogging, and sales reps like Samson most of their time selling.  But in truth, salespeople spend only 28 percent of their week selling. The rest of the time, they’re busy keeping records, juggling between too ..read more

Salesforce allows you to send all kinds of emails through all kinds of channels. So it might be hard to figure out which option is the best for your organization. You can send emails with Gmail/Office 365. You can use an Email Relay. You can also send automated emails. Salesforce is a comprehensive platform. As Salesforce partners, we have hands-on experience in sending emails using various methods. But if you’re not sure where to start, go through Salesforce’s recommendations on how to choose the best method for your org. (Note: these recommendations are for Lightning users.)  In today’s ..read more