Digital Marketing Domination podcast: Optimizing Email Campaigns
Email Marketing Rules
by Chad S. White
1d ago
What’s a good open rate? A good click rate? What metrics should businesses be focusing on? And how can they increase them? I join Digital Marketing Domination podcast host Jamil Zabaneh to talk about how businesses can optimize their email marketing results, and much more. Here’s a rundown of our conversation during the 24-minute podcast: 2:28 – What metrics should email marketers be looking at? 4:50 – The 4 different email marketing program business models 7:23 – Some of the important KPIs for a lead-driven email marketing program 9:05 – How often should you email your subscribers? 10:15 – Ho ..read more
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Email Annotations & Schema: ‘Automatic Extraction’ & Controlling Your Preview Content
Email Marketing Rules
by Chad S. White
4d ago
To help users get answers quickly, search engine providers display Featured Snippets and other summaries that increase the chance a user won’t actually have to click any of the search results. Google and Yahoo are extending this same philosophy to their email inbox services by occasionally adding previews to commercial emails. Gmail calls this “Automatic Extraction.” Both Gmail and Yahoo uses artificial intelligence to scan promotional emails and identify: Key images Discounts Discount expiration dates And other promotional content elements They then use that information to either replace a ..read more
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Voice Assistants Reading Emails: How to Create Voice-Friendly Campaigns
Email Marketing Rules
by Chad S. White
1w ago
Accessibility and inclusive design have become major digital marketing design trends as brands recognize the need to be more welcoming and considerate of consumers with a wider range of needs. Making email campaigns more voice-friendly is one element of this effort. However, it’s not without some contradictions and compromises. Let’s look at why, and how marketers can best adapt. >> Read the entire post on Oracle’s Modern Marketing Blog The post Voice Assistants Reading Emails: How to Create Voice-Friendly Campaigns appeared first on ..read more
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Pressure Builds for New US Privacy Law as State Laws Pile Up
Email Marketing Rules
by Chad S. White
2w ago
Momentum toward a new comprehensive US privacy law started with the California Consumer Privacy Act (CCPA), which passed in 2018 and went into effect in 2020. Since it was signed into law, more than a dozen other states have passed their own privacy laws to enhance consumer privacy rights, regulate the collection and use of personal information by businesses, and establish mechanisms for enforcement and compliance. Costs and complexities of complying with the patchwork of state privacy laws is creating headaches for regional, national and international organizations. Because of that increasing ..read more
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The Last Word on April 2024
Email Marketing Rules
by Chad S. White
3w ago
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Google Delays Third-Party Cookie Deprecation Until Likely 2025 (CMSWire) Research on the Google HubSpot Acquisition: 48% Would Consider Switching (Email Vendor Selection) Beefree Acquires Really Good Emails (Beefree) Dear Google, it’s time for better CSS support in Gmail (The Email Factory) F-Shape Pattern And How Users Read (Smashing Magazine) Career Paths for Email Marketers (Jacques Corby-Tuech) Insightful & entertaining social posts 2. F ..read more
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The Right Success Metrics? Depends on Your Email Marketing Business Model
Email Marketing Rules
by Chad S. White
3w ago
As frustrating as it is to hear “It depends” when you need an answer, it’s far worse to get an overly simplified answer that flattens all the nuance out of a situation. Often, that’s the case with email marketing success metrics. Email opens? Clicks? Revenue? Chances are you’ve seen those held up as the end goal for email programs. And they may be for you. However, they’re most likely not. And even if one or more of those metrics are, they’re likely not the only metrics you should care about. That’s because every industry is unique, and that uniqueness should be reflected in the overall missio ..read more
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The Biggest Email Marketing Opportunities for B2B Brands
Email Marketing Rules
by Chad S. White
1M ago
B2B marketers have tons of upside opportunities to improve their email marketing programs. That’s the positive spin on one of the central findings of the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency, which found that B2B brands have adopted a wide range of email marketing trends at substantially lower rates than B2C brands. I know B2B brands don’t like to be compared to B2C brands. Some think it’s unfair, while others think it’s just inappropriate. Apples and oranges. However, I’ll confess I think the differences are more like apples and pears at this ..read more
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Second Quarter 2024 Holiday Marketing Quarterly
Email Marketing Rules
by Chad S. White
1M ago
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is focused on finishing your review of the 2023 holiday season and then making a range of improvements to everything from subscriber acquisition to performance reporting to campaign production. In this Holiday ..read more
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How to Prioritize Email Personalization’s Perennially Moving Target
Email Marketing Rules
by Chad S. White
1M ago
Email personalization has been a major priority for marketers for well over a decade. In Oracle Digital Experience Agency’s annual Email Marketing Survey, personalization has been among the top three trends in terms of both adoption and impact for all five years that we’ve done the survey. This finding is echoed by lots of other surveys, all of which indicate marketers putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. You might react to this long-term trend by thinking one of two things: Wow, personalization is perenn ..read more
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The Last Word on March 2024
Email Marketing Rules
by Chad S. White
1M ago
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail: New Compliance Dashboard in GPT (SpamResource) Analyzing the CEO–CMO Relationship and Its Effect on Growth (McKinsey & Co.) Is Marketing Ready For RCS? (Only Influencers) The AI Act Is Done. Here’s What Will (and Won’t) Change (MIT Technology Review) Chatbot Letdown: Hype Hits Rocky Reality (Axios) Using Generative AI for Data Analysis and Reporting (Only Influencers) Insightful & entertaining social posts There’re now multiple, ve ..read more
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