A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Google Delays Third-Party Cookie Deprecation Until Likely 2025 (CMSWire) Research on the Google HubSpot Acquisition: 48% Would Consider Switching (Email Vendor Selection) Beefree Acquires Really Good Emails (Beefree) Dear Google, it’s time for better CSS support in Gmail (The Email Factory) F-Shape Pattern And How Users Read (Smashing Magazine) Career Paths for Email Marketers (Jacques Corby-Tuech) Insightful & entertaining social posts 2. F ..read more

As frustrating as it is to hear “It depends” when you need an answer, it’s far worse to get an overly simplified answer that flattens all the nuance out of a situation. Often, that’s the case with email marketing success metrics. Email opens? Clicks? Revenue? Chances are you’ve seen those held up as the end goal for email programs. And they may be for you. However, they’re most likely not. And even if one or more of those metrics are, they’re likely not the only metrics you should care about. That’s because every industry is unique, and that uniqueness should be reflected in the overall missio ..read more

B2B marketers have tons of upside opportunities to improve their email marketing programs. That’s the positive spin on one of the central findings of the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency, which found that B2B brands have adopted a wide range of email marketing trends at substantially lower rates than B2C brands. I know B2B brands don’t like to be compared to B2C brands. Some think it’s unfair, while others think it’s just inappropriate. Apples and oranges. However, I’ll confess I think the differences are more like apples and pears at this ..read more

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is focused on finishing your review of the 2023 holiday season and then making a range of improvements to everything from subscriber acquisition to performance reporting to campaign production. In this Holiday ..read more

Email personalization has been a major priority for marketers for well over a decade. In Oracle Digital Experience Agency’s annual Email Marketing Survey, personalization has been among the top three trends in terms of both adoption and impact for all five years that we’ve done the survey. This finding is echoed by lots of other surveys, all of which indicate marketers putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. You might react to this long-term trend by thinking one of two things: Wow, personalization is perenn ..read more

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail: New Compliance Dashboard in GPT (SpamResource) Analyzing the CEO–CMO Relationship and Its Effect on Growth (McKinsey & Co.) Is Marketing Ready For RCS? (Only Influencers) The AI Act Is Done. Here’s What Will (and Won’t) Change (MIT Technology Review) Chatbot Letdown: Hype Hits Rocky Reality (Axios) Using Generative AI for Data Analysis and Reporting (Only Influencers) Insightful & entertaining social posts There’re now multiple, ve ..read more

Marketers know they need to better manage and mobilize their customer data if they’re going to be competitive in the future. They know this is becoming more critical as third-party cookies sunset, as consumer expectations for great omnichannel experiences rise, and as data-hungry AI becomes woven into operations. And they’re pretty sure that a customer data platform (CDP) is the foundational piece that they need. However, many face a litany of challenges in getting one implemented. Those challenges include: Confusion around exactly what a CDP is and isn’t Understanding the most popular and po ..read more

Retargeting via email, SMS, push, or social media advertising is no longer just a nice-to-have strategy. Today, it’s a necessity that enables you to reengage customers and drive marketing success. For digital marketers, retargeting is a strategy used to reengage consumers who have previously interacted with content on their brand’s website or mobile app, but haven’t completed a desired action. For example, perhaps a customer added a product to their shopping cart, but didn’t purchase it. Retargeting involves using a variety of channels to remind or incentivize them to return and convert, inclu ..read more

Given that every email takes electricity to send and store, how can email marketers lower their carbon footprint? That was the central question behind “Green Your Emails,” the keynote presentation by Zillow’s Alice Li at Litmus Live last fall. Despite the increasing number of headlines about climate change and extreme weather, it’s a question I’d never seriously considered, outside of the issue of expiring emails. It’s a question that’s worthy of the email marketing industry’s time, especially when some of the solutions are already best practices and some others take relatively little effort ..read more

You’ve decided to test the effectiveness of your website, but you’re not sure where to start. Perhaps you’ve heard about A/B and multivariate testing, but you’re not clear on the differences between the two, or which is the best approach for your brand. When it comes to website optimization, A/B testing and multivariate testing each have distinct advantages and drawbacks. Let’s compare the two and determine which is the best option for your website. >> Read the entire post on Oracle’s Modern Marketing Blog The post A/B Testing vs. Multivariate Testing: Which Is Better for Your Website? a ..read more