Popups, popovers, slide-ins, lightboxes, and other web modals are powerful because they demand attention. That’s why so many brands use them to drive email signups, SMS opt-ins, lead generation content downloads, event registrations, and other audience-building efforts. However, when modals demand too much attention too loudly or too often, they can be incredibly annoying. That can lead to an increase in site abandonment, and even keep consumers from returning if they anticipate being harassed by modals every time they visit. Once you’ve determined the goal of your modal and crafted messaging ..read more

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of the holiday season. In this Holiday Marketing Quarterly, we’ll cover: Campaign Planning Workload Management Contingency Planning Audience Optimization Performance Monitoring Plans Solidifying Your MarTech Stack For the full checklist… >> Get the Holiday Market ..read more

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports DMARC: The Good, the Bad and the Ugly (Word to the Wise) Yahoo Mail Redesigns the Inbox for a Cleaner, Smarter, and Simpler Experience (Yahoo) How AI Amplifies ‘Fauxthenticity’ (Only Influencers) Bot or Not: Understanding Email Bot Clicks (Braze) The Generational Email Effect (Exclaimer) Insightful & entertaining social posts The only perspective on AI that matters pic.twitter.com/FSkGIeirRv — Nathalie Gordon (@awlilnatty) June 2, 2024 Ever ..read more

Marketers have reasons to be concerned by the upcoming inbox changes that were announced by Apple on June 10 and Yahoo on June 11. Those changes entail Apple adding tabs to Apple Mail, and both Apple and Yahoo adding AI-generated summaries to emails. Let’s talk in more detail about each and what the concerns are. >> Read the entire article on CMSWire.com The post Apple & Yahoo Back 2 Worrisome Trends for Email Marketers appeared first on ..read more

Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. Generative AI will be a huge driver of these changes, creating both massive opportunities and massive disruptions to the status quo. We see these changes as falling into three major buckets: Shifts in the Media Landscape, where some digital channels will see declining use by consumers and brands, while other channels see growth and become increasingly important Shifts in the Regulatory & Platform Landscape, where privacy ..read more

Every B2B company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It’s the old 80-20 rule, where 20% of your customers are likely generating 80% of your revenue. Ideally, you’d like to grow that 20%, because increasing it even a little has a huge effect on your business. Most brands start by asking themselves… >> Read the entire article on MarketingProfs.com The post How to Identify & Create More Great Customers appeared first on ..read more

As a father of three boys (12, 15, and 27), including one with special needs, fatherhood has been a defining influence on my life. So, I am thrilled to join some of the dads at Stripo in sharing how being a parent has influenced my leadership style. For me, being a dad and a primary caregiver has helped me develop three skills that might have otherwise taken me longer. For instance, I’ve learned to prioritize. I can’t always do everything that’s asked of me, or that I’d like to do. Not being able to do it all helps me decide what’s really important. It’s also made me a better communicator. Sho ..read more

The web has always been a dicey place to get email marketing advice. Too many people incorrectly think that email marketing hasn’t changed much over the years, so outdated information tends to get recirculated over and over and over. Based on the rise in factual inaccuracies I’ve been seeing in recent months, I think generative AI may be making this problem worse. That’s because LLMs are trained on this outdated information and it appears some folks are using GenAI to provide background for their articles. Rather than share all of the inaccurate and confusing statements I’ve seen lately (and p ..read more

There’s no shortage of things in email marketing to be irritated about. The lack of email coding standards, the inconsistent email rendering, the partial support for CSS-based interactivity, the partial support of AMP for email, inconsistent implementations of dark mode, how expensive BIMI VMCs are,… Marketers have also been perpetually frustrated by the big differences between spam filtering algorithms at the major inbox providers—although Google and Yahoo recently agreed on deliverability standards, and Microsoft is considering signing on as well. So, that’s a huge win for email marketers. W ..read more

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports RGE’s Dark Mode Collection (Really Good Emails) Accessibility Report 2024 (Email Markup Consortium) We Test Everything: Long vs. Short Copy (Alchemy Worx) Gmail App on Android Can Soon Summarize Your Emails (SamMobile) Welcome to the AI Dystopia No One Asked for, Courtesy of Silicon Valley (CNN) Google’s Broken Link to the Web (Platformer) Insightful & entertaining social posts Did you know, if Princess Leia had just emailed the Death Star pla ..read more