Let's be real: nobody likes getting random, impersonal, unsolicited sales emails. But when done right, and with the help of cold email software, your outreach efforts can be incredibly effective for growing your business. When I started with cold email campaigns over a decade ago, it felt like I was sending a message in a bottle, hoping someone would find it and reply, “Yes, I'd love a demo! How did you know?!” But, no matter how much time and effort I put in, the dread of unopened or deleted emails (or, even worse, marked as spam) was always there. My response rates were never anything to be ..read more

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I'm not always saying that — nor have I ever actually said it word-for-word out loud — but it's still an important sentiment. Business emails are a mission-critical component of virtually every step of the modern sales process, and it serves you to know how to send thoughtful, professional, approachable ones. Now at this point, you may be thinking, “My gosh! I totally ..read more

Why would you need a script for making a cold call? Consider this. You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine how stressful it would be to go into each of these calls blind. Now, imagine what you could accomplish with a script that’s clear and persuasive. In this article, I’ll share more about cold calling and show you what a typical cold call looks like — plus what I consider to be the best cold call script ever. (If you're in a hurry ..read more

Here’s what every new business owner needs: an extra eight hours in the day, an endless supply of coffee, and, most importantly, a really strong business proposal. A business proposal can bridge the gap between you and potential clients. Done correctly, it will outline your value proposition and persuade a company or organization to do business with you. Here, we’ll take a look at the various kinds of business proposals and go over how to write one. We’ll also see some ideas and examples to help guide yours. Know exactly what you need? Jump to one of the following sections: What is a busines ..read more

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. To make the process easier to navigate, I’ll going to walk you through everything you need to know to build a killer go-to-market strategy in this article. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. What is ..read more

Whether you’re an entrepreneur with your own startup, or have worked with a startup at some point in your career, I think you’ll agree: anything you can do to lighten the workload and save valuable time is essential. That’s why I recommend looking into a payroll service for your startup — there are so many reasons to do so, and a lot of great tools out there. Table of Contents What Is a Payroll Service? The Benefits of Using a Payroll Service for Your Startup 10 Best Payroll Services for Startups What Is a Payroll Service? A payroll service is software that can assist you in processing payr ..read more

LinkedIn officially surpassed one billion users last year — yes, you read that correctly — making it one of the most (if not the most) effective, versatile resources sellers have to connect with buyers. But even though having a productive LinkedIn presence is one of the bigger “no-brainers” in sales, a lot of reps struggle to leverage the platform to its full potential. If you find navigating LinkedIn overwhelming, trust me, you're not alone — but if you approach the platform with a clear strategy, you can turn it into a powerful tool for generating pipeline and driving sales. Here's a look at ..read more

Everyone and their brother is talking about how AI can help improve sales and marketing efforts, but exactly which AI tools and prompts should you be reaching for in 2024? From analyzing a prospect's LinkedIn profile to helping you understand your target audience, AI has endless uses in sales. But it needs to be leveraged intelligently, or your prospects will feel it's disingenuous and will write you off faster than chatGPT can spit out a response to your prompt. As a service-based business owner, my inbox and LinkedIn DMs have been hit with many poorly executed AI sales pitches. I'm not alone ..read more

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.  We live in a longevity-obsessed world of hypochondriacs who want all our body data collected, and someone to take time analyzing it. The super-wealthy address this by getting their $2500 full-body scans. But what about the semi-wealthy, who can afford better preventative healthcare than the average person? They’re seeking out two kinds of services: Boutique imaging clinics: Get quick elective scanning for a fixed price, like private ultrasounds, mammograms, or other servic ..read more

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. What was I doing at 12 years old? A lot of random things, but definitely not making tech money. But 78% of Generation Alpha (born 2010 - 2025) already made bank in the past year, half of whom did it with technology. Some even raked in millions. *Gasp in Millennial*   Interest peaked in June 2024. Source: Google Trends, six-month rolling average Watch out for the young hustlers – from food to fashion to learning, any business that successfully captures Gen Alp ..read more