The Verge » Apple
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The Verge's Apple coverage. The Verge covers the intersection of technology, science, art, and culture.
The Verge » Apple
3h ago
Sometimes, this is me.Screenshot: Apple
Credit where it’s due: the commercial for the new iPad Pro is impeccable. In the commercial, a hydraulic press, like the kind that crushes Skittles all day on TikTok, slowly descends onto a whole amalgamation of artistic endeavors. As the large metal plate drops like Tesla’s stock in 2024, it crushes musical instruments and destroys classical sculptures. Tubes of paint pop like balloons sending a cascade of color across Apple’s carefully constructed canvas of stuff. Finally, it accomplishes its job. This gathering of creations meant to represent the whol ..read more
The Verge » Apple
5h ago
Image: Cath Virginia / The Verge
Epic Games and Apple are in court for evidentiary hearings for the next couple of weeks over whether Apple violated the anti-steering injunction set down by Judge Yvonne Gonzalez Rogers in 2021 after their landmark trial.
These hearings are going to be a lot of nitty-gritty details about App Store guidelines. Today, for example, involves a lot of questioning about buttons. (Apple restricts button styles for links that go outside of their in-app payment system.)
But this interjection, from Judge Rogers, doesn’t look good for Apple:
I can’t imagine a logical rea ..read more
The Verge » Apple
5h ago
Who watches the watcher watching The Watcher watching them?Image: Marvel / Disney
The Vision Pro is about to get what sounds like an honest-to-goodness mixed reality video experience from Marvel Studios and ILM Immersive, something the platform sorely needs. The companies announced What If...? – An Immersive Story, which they say is Disney Plus’ “first-ever” interactive original content. It’ll come exclusively to Apple’s VR headset and use a mixture of augmented and virtual reality.
The hour-long What If...? episode is based on Marvel’s Disney Plus show of the same name. It’s a promising devel ..read more
The Verge » Apple
6h ago
Illustration by Samar Haddad / The Verge
One of Android’s best new features, Circle to Search, is unfortunately not available to iPhone users. But Google is throwing Apple fans a bone with a solution that essentially replicates the function.
Google’s design manager for Google Lens, Minsang Choi, shared a new iOS shortcut in a post on X that’s designed to leverage the Action button on iPhone 15 Pro devices. When activated, the shortcut takes a screenshot of whatever you’re looking at and immediately funnels it into the Google app and runs a Lens scan. “It’s basically Circle to Search, but faste ..read more
The Verge » Apple
10h ago
Dark Matter.Image: Apple
Since it launched in 2019, Apple TV Plus has won awards and generated hits, but it still sits in an odd spot in the streaming landscape. It’s not as big as competitors like Netflix or Disney Plus, nor is it as prolific. Instead, the service seems intent on focusing on quality over quantity, which has led to some likening it to the HBO of old (you know, when it was still called HBO). In reality, Apple TV Plus has a somewhat scattershot library that includes everything from Charlie Brown to Martin Scorsese. Some of it is great; some of it is Argylle.
But there’s one plac ..read more
The Verge » Apple
11h ago
Farewell to a real one.Photo by Chris Welch / The Verge
It’s versatile, doesn’t weigh much, and no one else makes anything quite like it for the iPad Pro. Hopefully it’s not gone for good ..read more
The Verge » Apple
1d ago
The 2024 iPad Air still offers a nice display, though, not as nice as the OLED display on the new iPad Pro.Screenshot: Apple
After nearly a two-year wait, Apple finally updated its iPad lineup with a thinner iPad Pro and new iPad Air. The new tablets start at $999 and $599, respectively, and both are already available to preorder ahead of their May 15th release date.
These are no iterative updates, either. For the first time, Apple added an OLED display to the iPad Pro, along with a new M4 chip. Apple also added a 13-inch Air to the lineup, so both models are now available in 11- and 13-inch ..read more
The Verge » Apple
1d ago
Not a SIM tray in sight on the new iPad Pro.Photo: David Pierce / The Verge
Apple giveth OLED screens, and Apple taketh away... SIM cards. As spotted by 9to5Mac, Apple has removed the physical SIM slot on the cellular versions of the new iPad Air and iPad Pro models. First the iPhone, now the iPad — Apple is all in on an eSIM future, it seems.
The iPhone 14 was the first model to lose the SIM slot, but only in the US — versions sold in other countries still include a physical SIM tray. That doesn’t seem to be the case with the new iPad Air and iPad Pro; Apple’s UK and Canadian retail sites sta ..read more
The Verge » Apple
1d ago
Apple has two versions of the M4 chip for the iPad Pro.Screenshot: Apple
The newly announced iPad Pro hides a sneaky upgrade option that Apple didn’t mention during its event today. When you cough up the $600 it costs to jump from the 256GB base model iPad Pro to the 1TB version, Apple doesn’t just double the RAM along with that — it also puts a faster chip inside, going from a nine-core M4 chip to a 10-core version.
This is the first time Apple has offered a processor upgrade on a specific tablet model — in the past, no matter what other options you picked on a given tablet, you knew you were ..read more
The Verge » Apple
1d ago
Also, this is barely purple.Image: Apple
When I see the word Air attached to an Apple product, I assume two things: it’s going to be thin and light. You can’t really assume that with the just-announced iPad Airs. For one, both the 11-inch and 13-inch sizes are heavier and thicker than either iPad Pro model.
Behold the spec comparison charts.
Screenshot: Apple So what does Air mean anymore really?Screenshot: Apple The 13-inch iPad Air is actually heavier than the 10th-gen iPad, too.
The 11-inch Air weighs 1.02 pounds to the 11-inch Pro’s 0.98 pound. The 13-inch Air is 1.36 pounds to the 13-inch ..read more