Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater
Adweek
by Stephen Lepitak
1d ago
The longstanding U.K. government's "Great" tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation's appeal on the world stage. The campaign has been running for 12 years. It debuted long before Britain's exit from ..read more
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How Generative AI Is Changing the Advertising Industry
Adweek
by Cathy Hackl
3d ago
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it. On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Microsoft corporate vice president Kya Sainsbury-Carter to discuss how the software giant is ..read more
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Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm
Adweek
by Mollie Cahillane, Jason Notte
3d ago
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big moment. On Thursday night, No. 22 shattered Kelsey Plum's all-time record of 3,527 career points set in 2017, scoring 49 points ..read more
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How Claire’s Left the ‘90s to Reach a New Generation of Youth
Adweek
by Brittaney Kiefer
3d ago
For women who grew up in the 1990s or 2000s, retailer Claire's may trigger a wave of nostalgia. Once a fixture of suburban shopping malls, the store was a mecca for tween girls: the place for first ear piercings and a treasure trove of glittery scrunchies, butterfly clips and berry-flavored lip gloss. As those girls ..read more
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Embracing Change: How Applebee’s Reinvented Its Marketing
Adweek
by Jenny Rooney
3d ago
Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebee's has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics. On the latest episode of Marketing ..read more
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CeraVe’s Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’
Adweek
by Luz Corona, Jameson Fleming
3d ago
Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too--he was papped ..read more
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The Flavor Files: How Spicy Is Truly’s Hot Wing Sauce Hard Seltzer?
Adweek
by Mollie Cahillane, Malinda DiPasquale
3d ago
Can a hard seltzer spice you out? Truly Hard Seltzer debuted its Hot Wing Sauce hard seltzer, just in time for the Super Bowl. While the company didn't have a traditional advertising spend for the Big Game, it decided to get creative and "crash the party." After testing several iterations (including a ranch-flavored drink), the ..read more
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Too Hot for the NFL? Cardi B’s Spicy Ad for NYX Got Neutered for the Super Bowl
Adweek
by T.L. Stanley
3d ago
Audiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see an NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck Plump lip gloss to enhance their privates. It was a saucy and suggestive story that should have rolled ..read more
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Papa John’s Gave Away $58,000 Pizzas During Super Bowl 58
Adweek
by Olivia Morley
5d ago
Papa John's didn't air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust. At a Las Vegas Papa John's location just off ..read more
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TechMagic Podcast: Tech at the Super Bowl and the Future of Video Games
Adweek
by Cathy Hackl
5d ago
In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they noticed during the show. Kebler finally had a chance to demo the Apple Vision Pro and they discuss the use of AI on the device, as well as how it compares to the Meta Quest ..read more
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