Code & Theory Taps Former Cosmopolitan Veteran to Lead New Publishing Division
Adweek
by Mark Stenberg
2h ago
The digital transformation agency Code & Theory has appointed Jessica Giles, the former editor-in-chief of Cosmopolitan, as managing director of its newly created Media Experience Practice. Giles, who was named ADWEEK's Editor of the Year in 2019, will oversee a team of roughly 50 to help media brands navigate evolving consumer behaviors, advancements in artificial ..read more
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Why Personal Branding Is the Secret Weapon for Company Growth
Adweek
by Nicole Ramirez
2h ago
Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees' personal brands. While some organizations still resist personal branding, fearing ..read more
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Buckle Up for Mr. Trump’s Wild Ride
Adweek
by Adweek Staff
2h ago
There's always a period of transition after an election, but the administration of President Donald Trump has swiftly upended most every part of the federal government. This has left agencies and brands scrambling on issues ranging from tariffs to DEI. In the February issue of ADWEEK magazine, we took a look at the new order ..read more
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This Quizmaster Crafts Questions That Most Anyone Can Solve
Adweek
by Eva Kis
2h ago
Most of us grew up hearing fairy tales at bedtime and watching cartoons on TV. Jack Waley-Cohen's childhood looked a little different. "My mum was obsessed with quizzes, and she would often not read our stories and would just ask us quiz questions and trivia questions," recalled Whaley-Cohen, the co-founder and COO of location marketing ..read more
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Meteorologist Wren Clair Leaves KSTP in Minneapolis
Adweek
by Kevin Eck
23h ago
Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. "Wren Clair is no longer employed by KSTP-TV," news director Kirk Varner told the Star Tribune. "We wish her the best with her next opportunity." She joined the station in 2018 ..read more
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Marketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads
Adweek
by Jenny Rooney
2d ago
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a ..read more
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Ari Weiss, Decorated Ad Industry Veteran, Has Died
Adweek
by T.L. Stanley
3d ago
Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss--whose CV includes storied agencies such as BBH, DDB, Wieden+Kennedy, and Goodby, Silverstein & Partners--was the founder and creative chairman of independent agency Quality Experience. Previously, he served at DDB ..read more
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Advertisers Are Losing Trust In TAG and MRC After Damning CSAM Report
Adweek
by Kendra Barnett
4d ago
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by ..read more
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Flashback: Ted Rowlands Explains His 30-Year Obsession With the O.J. Simpson Trial
Adweek
by Ethan Alter
4d ago
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Like a lot of Gen-X journalists, Ted Rowlands remembers exactly where he was when Judge Lance Ito gaveled in the O.J. Simpson murder trial in the winter of 1995. Just like Keanu Reeves, he ..read more
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Fox Names Justin Fox to Lead Sales in Florida Region
Adweek
by Kevin Eck
4d ago
Justin Fox has been promoted to regional vice president of Sales for the FOX-owned properties in Florida, comprised of WTVT FOX 13 Tampa Bay, WOFL FOX 35 Orlando, WRBW FOX 35 Plus, and WOGX Fox51 Gainesville. He takes over for Shawn Gossett who retires after 23 years as vice president of Sales for WTVT Fox ..read more
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