While there are many ecommerce platforms such as Shopify that exist, but what do you do if you want to maintain your WordPress site and simply add or augment its ecommerce functionality? The beauty of WordPress’s extensible architecture is that you can do this through a number of powerful WordPress ecommerce plugins. If you’re using […] 15 Powerful WordPress Ecommerce Plugins appeared first on NealSchaffer.com ..read more

As a site owner, you want people to visit your website. After all, you’re putting a lot of time, energy, and money into running it. And for most of us, our websites are part of our business. So getting an optimal ROI is critical for keeping our websites, and often our businesses, profitable. However, driving […] A Simple Guide to SEO Keyword Research for Newbies appeared first on NealSchaffer.com ..read more

You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins. What you might not know is that there has been an explosion in the number and functionality of […] 15 Exceptional WordPress AI Plugins to Grow Your Business appeared first on NealSchaffer.com ..read more

TikTok trends seem to pop up everywhere. Even if you are not a frequenter of the social media platform, you have likely run across the latest TikTok trend on other platforms like Instagram and YouTube. Despite the amount of time and energy that goes into sustaining and bolstering TikTok trends, many marketers and marketing teams […] TikTok Trends: 9 Best Ways to Find Them (with Tips on How to Analyze and Use Them) appeared first on NealSchaffer.com ..read more

Nowadays, the majority of SaaS tools that business ues for marketing rely on AI and ML. People often use these two terms interchangeably, although they are very different in nature. Specifically, machine learning is a subset of artificial intelligence, which is why it’s much more limited in terms of its functionality.  AI and ML tools […] AI vs Machine Learning: Why the Difference in Meaning Matters for Marketers appeared first on NealSchaffer.com ..read more

Videos are great for generating traffic, converting visitors into customers, and increasing engagement with your audience. They can also help you build authority, increase conversions, and even make money. But without a plan, the time and effort that you’ve spent in the video creation process would just go to waste. To be successful in your […] 7 Steps to Create a Killer Video Marketing Strategy appeared first on NealSchaffer.com ..read more

TikTok is a short-form video-sharing app that took over social media platforms in what has felt like a storm, going from a relatively unknown app, to one that dominates numerous industries. Unlike many other platforms that allow you to share original videos, however, TikTok use is not always straightforward, and many people who are not […] How to Use TikTok for Beginners: Get Started Today! appeared first on NealSchaffer.com ..read more

AI content assistants have become so common that you can find them in just about any popular software. Among others, this feature is integrated into popular messaging and email apps, making your business communication and content creation that much easier. Of course, you can also subscribe to specialized generation programs that can streamline your daily […] AI Content Assistants: 13 Tools to Assist in Your Content Creation appeared first on NealSchaffer.com ..read more

A discussion of TikTok would not truly be complete without a look into the way the social media platform makes ecommerce possible. Although TikTok is certainly no stranger to children and teenagers, using TikTok for business is also a commonplace practice, whether through an affiliate program, or by reaching a company or brand directly through […] TikTok Ecommerce: What You Need to Know Today appeared first on NealSchaffer.com ..read more

Whether you run a website or post extensively on social media, it’s important to make sure that your images are indexed. One reason for this is that images are as much a part of your site or your social media campaigns as the words are. In fact, for some forums like Instagram or Pinterest, the […] 16 Image SEO Tips for 2024 appeared first on NealSchaffer.com ..read more