Launch Photography for the Zenvo Aurora
GFWilliams Automotive Photography Blog
by George Williams
11M ago
The Aurora is a totally game changing new car from Zenvo, a true statement of intent to the world. This Danish Hypercar maker means business and this car is the one to really show it. It’s a fully new car, with approaching 2000hp and a beautiful design with functional aerodynamics.  It was my job to capture the photos of it for the world to have their first impression. With the name “Aurora”, it made the creative direction a fairly easy one.  Inspired by a place called “Preikestolen” in Norway, or Pulpet Rock in English, I wanted to imagine the car had been dropped on a rock platform ..read more
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Testing A New Rolling Rig
GFWilliams Automotive Photography Blog
by George Williams
11M ago
It’s important to always try to improve from both a creative point of view and also technically.  With this in mind, I have seen opportunity to improve the way that rolling photos are shot, having seen the latest technology available to film crews.  Put simply, the more steady the camera is, the longer the shutter speed can be, and the more motion can be shown.  I now have a fully suspended, and controllable rig which allows me to safely and remotely shoot angles which haven’t been possible before. My Macan seems to be the ideal chase car as the ride quality is so good. For this ..read more
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An Evening with a Maserati MC20
GFWilliams Automotive Photography Blog
by George Williams
11M ago
I love it when a client sends me a car to shoot, and this was particularly enjoyable.  SDH Racing wanted some new shots of his latest car and so I took the car down to Beachy Head for a perfect Summer Sunset, followed by some night shots. After the beautiful Sunset, I wanted to create some shots with a bit more atmosphere.  I have been enjoying shooting with coloured LED tubes recently for night photography, and wanted to see how they would work lighting a car for a drone shot.  I have a DJI Mini 3 Pro and it does a great job at night if you light the car enough. Back on my Ni ..read more
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Mercedes AMG GT BlackSeries
GFWilliams Automotive Photography Blog
by George Williams
11M ago
A very cool shoot for Romans International, I shot these rolling shots using my latest tracking rig, showing lots of motion and creating some lovely dynamic images thanks to the camera being so steady.  We then followed up with some night shots, using coloured LED tubes to bring in some colour to the car and bring it to life ..read more
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Artura in the Dolomites
GFWilliams Automotive Photography Blog
by George Williams
11M ago
A day out with Auto Vivendi is always a good one. This one was particularly special, capturing the essence and excitement of their supercar collection in the Dolomites! The McLaren Artura is a really well designed car with great proportions, it’s hard to find an angle that doesn’t look great.  For this shoot, we started near Innsbruck and headed to some amazing roads, heading over the Timmelsjoch pass into Italy.  It wasn’t just a great route for photos, it was also a very enjoyable drive! If you’d like to see more of the Auto Vivendi collection of cars, or get in contact with them ..read more
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Shooting the Ferrari SF90 on Mountain Roads
GFWilliams Automotive Photography Blog
by George Williams
11M ago
A trip out with Auto Vivendi in their new Ferrari SF90 Spider ..read more
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Nio ET5 Touring in Norway and Denmark
GFWilliams Automotive Photography Blog
by George Williams
11M ago
I joined Drivetribe to help shoot some launch content for the new Neo ET5 Touring. Norway: Denmark: Battery swap in Germany ..read more
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The Perfect 964 Day
GFWilliams Automotive Photography Blog
by George Williams
11M ago
Starting in Gstaad in Switzerland, you don’t have to go far to enjoy some of the most beautiful scenery that Europe has to offer.   This special shoot for FlatSix Porsche was an absolute joy, and not just because I got to have a little drive in a 964 Turbo! Check out FlatSix Porsche to see what they’re up to and what amazing cars they currently have for sale here ..read more
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McLaren MCL60 Launch 2023
GFWilliams Automotive Photography Blog
by George Williams
11M ago
As a huge F1 fan, and a local to Woking, it was hugely exciting to be asked to shoot “MCL60”, the F1 car built for McLaren’s 60th anniversary.  Photographing F1 cars isn’t like shooting a road car, they’re like spaceships and their aero is super intricate, which makes them a challenge to light.  For this particular shoot, there was a very short turnaround time, so I shot all evening, then edited the photos through the night so they could be launched the following day!   ..read more
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A Morning with Shmee in LA
GFWilliams Automotive Photography Blog
by George Williams
11M ago
A morning hanging out with Shmee150 in Los Angeles ..read more
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