Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Understanding brand mentions From publications to social channels, right through to search platforms ..read more

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level.  Spambusters  At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results.  Unsurprisingly, much content is developed from an SEO perspective. Google’s latest update is designed to help push down some of this ..read more

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to change, reports The Information. Impact on sales. During testing, TikTok researchers discovered that AI avatars haven’t generated as many e-commerce sales as human influencers. This is reportedly why the new feature hasn’t been made available ..read more

JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3. Why we care. Over the last several years, many retailers have grown new revenue streams by setting up retail media networks (RMNs) for advertisers. RMNs are attractive to advertisers because they can send target ..read more

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. This shift transforms storytelling from the long-form 60 and 120-second segments that captivated a seated, undistracted audience to a dynamic, distraction-filled present where engagement within the first thre ..read more

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives. The partnership’s impact on brand management The significance of maintaining a positive brand image in today’s digital landscape cannot be overstated. Picture this: a popular tech company (let’s ..read more

Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the feature availability of this new structured data carousels (beta). The Google structured data carousels (beta) is several weeks old, it was introduced when Google began releasing DMA changes in the European Economic Area (EEA) countries. Summary pages. Google said “the markup must be on the summary page, and you don’t need to add markup to the detail pages in order to be eligible for this feature.” Goog ..read more

Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. The future of information and answers. AI has been transforming Google Search for years. Google hasn’t been “10 blue links” for a long time, Pichai said, adding: “When mobile came, we knew Google Search had to evolve a lot. We call it featured snippets, but for almost 10 years now you go to Google for many questions we kind of ..read more

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Why we care. Ads appearing alongside content that doesn’t align with your brand identity isn’t ideal. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers. Cate ..read more

Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. First spotted. The new ad badge was first spotted by Anthony Higman, CEO of online advertising agency Adsquire. He shared his thoughts on X: “Google Ads is getting weird AF. ‘People Also Consider’ badge on a search for our brand.” “What else is there for people to a ..read more