Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries ..read more

Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy ..read more

Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank ..read more

Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable ..read more

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads.  Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. But with fierce competition, protecting your brand in paid search is crucial. Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. What is brand protection? Your brand deserves to be in control. But competitors, rese ..read more

Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a Microsoft representative told Search Engine Land. What happened. On July 1, 2024, Reddit updated its robots.txt file preventing many search engines and AI tools from crawling the site. Reddit did not prevent Google from crawling the site, despite what some people may have thought earlier this month. But Reddit did prevent most other crawlers from ..read more

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric. Discover how to leverage data, AI, and advanced technologies to unlock the full potential of your customer base. By the end of this webin ..read more

Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages. “I’m excited to share an early look at Bing’s new generative search experience. It combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout. This is another meaningful step forward in our evolution of AI-powered search,” Jordi Ribas, CVP, Head of Engineering and Product for Copilot and Bing, wrote. What is Bing ..read more

Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is betting big on AI to drive innovation across its ad platforms, from Search to YouTube, while also addressing growing privacy concerns. Why we care. Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues. Whether advertisers like it or not, AI solutions are here to stay. However, expectations should be tempered because we are still at ..read more

Google announced that ads were coming to AI Overviews at Google Marketing Live in May. We’re still waiting, but ads in AI Overviews are coming “soon,” Philipp Schindler, Alphabet’s senior vice president, chief business officer, confirmed during last night’s Alphabet Q2 earnings call. Soon. What can advertisers expect and when? Here’s what Schindler said: “And as you have probably noticed at GML, we announced that soon we’ll actually start testing search and shopping ads in AI Overviews for users in the U.S., and they will have the opportunity to actually appear within the AI Overview in a se ..read more