This day in search marketing history: February 5
Search Engine Land
by Danny Goodwin
8h ago
Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Curious about what changed? Read all about it in Moz upgrades controversial ‘domain authority’ metric. To be clear, Google does not use Domain Authority to determine ranking. “We don’t use domain authority at all in our algorithms,” according to a tweet. by Google’s John Mueller. I bolded that part above because the DA metric has caused confusion within ..read more
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New Bingbot user-agent now fully live
Search Engine Land
by Barry Schwartz
2d ago
Microsoft’s Fabrice Canel confirmed this morning that the new Bingbot user-agent is now 100% live today. The new Bingbot will generally be used for crawling 100% of sites, unless something goes wrong and Bing has to fallback to the previous Bingbot user-agent. Bing’s confirmation. Fabrice Canel posted on Twitter, “yes, 100% today. We fallback to previous user agents where appropriate.” Yes @rustybrick % today (we fallback to previous user agents where appropriate). More information on Bing Crawler User Agents: https://t.co/n0ILIEUz0I https://t.co/49ILtJDuL0 — Fabrice Canel (@facan) February ..read more
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Google search, network, and YouTube revenue all fell in Q4 2022
Search Engine Land
by Nicole Farley
2d ago
Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google ad revenue fell 3% to $59 billion.  Search advertising revenue was the most resilient, falling 1.6% in Q4 2022 compared to Q4 2021. Google Network and YouTube revenue declined 8.6% and 7.0%, respectively.  Google Q4 2022 ad revenue by segment Q4 2022 Q4 2021 Change Search & other $42.6 billion $43.3 billion – 1.6% Google Network $8.5 billion $9.3 billion -8.6% YouTube $8.0 billion $8.6 billion -7.0% A poor economic climate. Google CFO Ruth Por ..read more
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International SEO: How to avoid common translation and localization pitfalls
Search Engine Land
by Elmer Boutin
2d ago
Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. Some have been smaller, operating only in the U.S. and Canada, while others were global enterprises.  This combined experience has allowed me to see common areas of concern to avoid in international SEO, falling into two major categories: Translation. Localization. Translation faux pas One of my most embarrassing career moments happened when I confuse ..read more
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Microsoft Bing’s ChatGPT interface spotted in the wild
Search Engine Land
by Barry Schwartz
2d ago
Microsoft Bing is working towards integrating ChatGPT with GPT 4.0 into its search interface in the coming weeks and now we may have spotted some of those testing efforts in the wild. Owen Yin posted screenshot and a GIF of Bing integrated with ChatGPT on Medium. What it looks like. Here are screenshots Owen Yin shared on Twitter and Medium of this in action, please note that Microsoft did not confirm these to be true but it does seem very possible that these are beta tests of the interface. Revised Bing Home Page with Ask Me AnythingBing ChatGPT interface Here is a GIF of it in action from Ow ..read more
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This day in search marketing history: February 3
Search Engine Land
by Danny Goodwin
2d ago
How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks. Specifically with: RankBrain Neural matching BERT MUM In short, RankBrain, neural matching and BERT were all used in Google’s ranking system across many, if not most, queries and look at understanding the language of both the query and content it was ranking. However, MUM was not used for ranking purposes. Read all about it in H ..read more
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Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
Search Engine Land
by Barry Schwartz
3d ago
Google announced its Q4 earnings just hours ago, more on those numbers later, but Sundar Pichai, the CEO of Google, confirmed in the earnings call the search company’s plans to bring AI-like search features that “people can engage directly with.” Sundar Pichai said, “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them. This will help us continue to get feedback, test, and safely improve them. These models are particularly amazing for composing, constructing, and summarizing. They will become even more use ..read more
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Make the switch to GA4, or Google will do it for you
Search Engine Land
by Nicole Farley
3d ago
If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1. What’s new is the email states that starting in March, any customer who does not set up a GA4 property with basic settings, Google will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing gtag or analytics.js tags. Opt-out. If you don’t want Google automatically creating GA4 properties for yo ..read more
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Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Search Engine Land
by Nicole Farley
3d ago
Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company.  Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. Advertising revenue was 97% of Meta’s total revenue in the quarter.  Ad revenue in North America was flat, declined 16% in Europe and 3% in the Asia-Pacific. Revenue increased by 5% elsewhere (“Rest of World” in the table below).  The decline was attributed to “weak advertising dem ..read more
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Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Search Engine Land
by Nicole Farley
3d ago
Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings. Microsoft says “Instead of using positive or negative bid modifiers to manually adjust participation in the audience network, all you need to do is define your goals, and Microsoft Advertising will fully optimize your campaigns across channels. This will help you more easily manage your campaigns and find the best users in every auction to drive a strong ROI.” Driving new changes. Microso ..read more
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