Why traditional keyword research is failing and how to fix it with search intent
Search Engine Land
by Dale Bertrand
1d ago
High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it ..read more
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Content marketing in 2025: 6 strategies you can’t ignore
Search Engine Land
by Jessica Foster
1d ago
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches ..read more
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Google confirms most review count bugs fixed but some still to go
Search Engine Land
by Barry Schwartz
1d ago
A week after the stressful Google reviews count bug, Google still has not fully resolved the issue - but it should be resolved soon ..read more
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Google adds member pricing beta type to Merchant listing pricing structured data
Search Engine Land
by Barry Schwartz
1d ago
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices ..read more
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Think spiderwebs, not funnels for remarkable SEO results by Edna Chavira
Search Engine Land
by Edna Chavira
1d ago
Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings ..read more
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Google tackles key Performance Max concerns in FAQ
Search Engine Land
by Anu Adegbola
1d ago
Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization ..read more
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Google tightens Customer Match data rules in major privacy update
Search Engine Land
by Anu Adegbola
1d ago
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7 ..read more
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5 underrated tools to boost your B2B PPC performance in 2025
Search Engine Land
by Laura Schiele
1d ago
These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025 ..read more
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OpenAI may pay Reddit $70M for licensing deal
Search Engine Land
by Barry Schwartz
1d ago
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M ..read more
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7 best AI image generation tools to bring your content to life
Search Engine Land
by Julia McCoy
1d ago
Looking for the best AI image generator? Whether you need photorealistic art or stylized graphics, these tools deliver ..read more
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