Google Ads phasing out card payments
Search Engine Land
by Anu Adegbola
1d ago
Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers will only be allowed to use bank-based payment options going forward: Monthly Invoicing (Google’s recommended approach) with 30-day payment windows Direct Debit for Automatic Payments, where available Cards will no longer be accepted for these ..read more
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Google streamlines product listings via website crawl
Search Engine Land
by Anu Adegbola
1d ago
Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically extract up-to-date product information like titles, pricing, availability and images. The big picture. The automated feeds aim to reduce the work required to keep product listings current as assortment and pricing changes – a challenge with traditional feed file uploads. Why we care. This update could help reduce manual grunt work when it comes to updating product ..read more
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Pinterest launches AI ad tools
Search Engine Land
by Anu Adegbola
1d ago
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. The big picture. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and automating campaign optimization. What’s new. Pinterest is launching an “Ad Labs” innovation program to test prototypes like: Personalized background generation using its visual search AI to create aesthetically tailored lifestyle backgrounds for Product Pins. Interactive, shoppable collage ads that let users curate brand imager ..read more
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Head of Google Search: AI mistakes won’t prevent progress
Search Engine Land
by Danny Goodwin
2d ago
Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it comes to AI in Search, Google will continue to take thoughtful risks, test extensively and quickly respond to any problems, Reid said during an all-hands meeting last week, CNBC reported. Why we care. Google is evolving from a classic search engine to an answer engine. This transition won’t be quick or easy. There’s a lot we still don’t know about how AI Overviews will impact our search strategies and performance. What Google is saying ..read more
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Why video is key to building brand identity and engagement
Search Engine Land
by Cory Henke
2d ago
As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. Video: The secret weapon for brand differentiation and growth Video is a powerful medium because it leverages human-to-human connection. From my experience, there is not ..read more
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Agile SEO: A playbook for online brand management
Search Engine Land
by Patrick Peloquin
2d ago
Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated to helping individuals and organizations adopt best practices to ease project management burdens. These methodologies are adaptable to almost any field, including SEO. With the right strategies and techniques, you can leverage agile project management within SEO to str ..read more
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Google Analytics fixes paid search attribution
Search Engine Land
by Anu Adegbola
2d ago
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks were sometimes incorrectly assigned to organic search, especially for single-page applications. Why we care. This attribution adjustment in GA4 is aimed at giving advertisers more accurate data to make informed decisions, invest efficiently and optimize based on actual paid search performance – which is critical as measurement and ..read more
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YouTube embeds ads into videos to beat ad blockers
Search Engine Land
by Anu Adegbola
2d ago
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client software and extensions that try to filter out advertising. Why we care. By embedding ads directly into video streams, this approach will have an advertiser’s ads mirror the look of the content, effectively bypassing ad-blockers and enhancing the visibility and effectiveness of ad campaigns. The details. SponsorBlock, a crowdsourc ..read more
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AI analysis of 8,000 top YouTube Ads reveals key trends for brands
Search Engine Land
by Anu Adegbola
3d ago
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that resonated. Why it matters. The findings, extracted using custom AI models that processed text, visuals, audio and more, provide a data-backed playbook for how brands can stand out on YouTube. Trend 1: Spotlighting underrepresented voices. Campaigns actively challenged stereotypes and celebrated people with disabilities and diverse backgrounds in prominent roles. Here are examples from Apple, Google Pixel and Maybelline: Trend 2: Celebratin ..read more
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Reddit adds third-party verification for advertisers
Search Engine Land
by Anu Adegbola
3d ago
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it matters. The integration of IAS’s Total Media Quality suite gives Reddit advertisers globally an added layer of trusted, independent measurement around brand safety, viewability and invalid traffic. Why we care. Brand safety and transparency have always been concerns for advertisers. Integrating trusted third-party verification directly into Reddit’s ad platform could provide vital campaign insights to justify ad spend and ..read more
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