Marketing Best Practices for ReOpening during COVID-19
Branding and Marketing
by Chris Brown
4y ago
What’s your marketing plan for reopening? How will you let your customers and clients know that you have reopened your business? How will you let them know they can safely use your services, buy your products and conduct business with your company? Many of my clients are asking these same questions. Communicating with clients, employees, families and the general public has never been more important. Honesty, integrity, science, and common sense.  If you’d like to talk, send me a message on the contact page or leave a comment below. The post Marketing Best Practices for ReOpening during C ..read more
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Maintaining a Sales Pipeline during a Crisis
Branding and Marketing
by Chris Brown
4y ago
While the fear, uncertainty and doubt of the beginning stages of the COVID-19 pandemic are underway here in the United States, business professionals who are responsible for the sales and marketing of their companies are wondering how to maintain their sales pipeline. Life and death decisions are always more important in times like these. In-person meetings, event marketing, and the economy take a different priority. There are things that professionals can do to maintain their business sales pipeline during this uncertain time. Working remotely from home Communicate with customers Communicate ..read more
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Hello world!
Branding and Marketing
by
4y ago
Welcome to WordPress. This is your first post. Edit or delete it, then start writing ..read more
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Using LinkedIn to Improve Company Visibility
Branding and Marketing
by Chris Brown
4y ago
When is the last time you published anything on your company’s LinkedIn feed? I wrote a post about this on my LinkedIn Company Page today, more as a reminder to myself than a message to other marketing professionals! It’s so easy to get caught up working on client projects, plan and analytics, that I need to remind myself to do a little of it for Marketing Resources & Results as well. Do you have problems remembering your own online visibility too?   The post Using LinkedIn to Improve Company Visibility appeared first on Branding and Marketing ..read more
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Top Tips for Handling a PR Crisis
Branding and Marketing
by Chris Brown
5y ago
Getting exposure for a brand by building awareness with the target market is often one of the top goals of a marketing communication plan. But what about when things go wrong and your brand gets exposure you haven’t expected? Take a look at these top tips for handling a PR crisis so you can be prepared when the unexpected happens. Your first instinct may not be the right one. Proper planning can help reduce damage.  Special thanks to NewsExposure for the use of their infographic. Top Tips For Handling A PR Crisis from News Exposure The post Top Tips for Handling a PR Crisis appeared first o ..read more
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Brand Exposure in a Crisis Situation
Branding and Marketing
by Chris Brown
5y ago
Getting exposure for a brand by building awareness with the target market is often one of the top goals of a marketing communication plan. But what about when things go wrong and your brand gets exposure you haven’t expected? Take a look at these top tips for handling a PR crisis so you can be prepared when the unexpected happens. Your first instinct may not be the right one. Proper planning can help reduce damage.  Special thanks to NewsExposure for the use of their infographic. Top Tips For Handling A PR Crisis from News Exposure The post Brand Exposure in a Crisis Situation appeared firs ..read more
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Can You Recite Your Marketing Plan in a Few Sentences?
Branding and Marketing
by Chris Brown
5y ago
With all the choices available to marketers in 2019, it’s no surprise to me that many business and marketing professionals are feeling a bit overwhelmed or confused about their marketing efforts. It can be helpful to review four basic questions of marketing: Market: Who are you trying to reach? Message: What are you trying to communicate to them? Media: How are you attempting to reach them? Measurement: How do you know if it working? I call this the four M’s of marketing. If you can succinctly answer these four questions, you are well on your way. It seems so simple… until you try it. Don’t ge ..read more
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Improving Conversions and the Tracking of Customer’s Experiences
Branding and Marketing
by Chris Brown
5y ago
Most companies want to use digital marketing intelligence to improve conversion and identify opportunities like shopping cart abandonment or other behavior-based events to improve their potential customer’s digital experience. Perhaps you are looking for more from your customer experience tracking software? Glassbox, a leading enterprise Digital Customer Management solution provider, announced today that a patent for their technology to record web sessions was approved by the U.S. Patent and Trademark Office (USPTO). Among other things, this technology may be used to help marketers optimize th ..read more
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When Technology Moves Faster than Company Culture
Branding and Marketing
by Chris Brown
5y ago
When technology moves as fast as it does, sometimes it is hard to keep up. Sometimes many of us want to dig our heels in and just say “slow down or stop.” I think acceptance of the new technologies takes a certain mindset and openness that is important to embrace. Most change is met with resistance. Tom Fishburne, career marketer and cartoonist. Marketoonist.com In fact, I can think of so many “cutting edge” technologies that have come and gone. At times, when a new technology rolls out, a lot of people have rotten things to say about it. I’m remembering the grouching about fax machines, answe ..read more
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Google Apps – the Pros and Cons
Branding and Marketing
by Chris Brown
5y ago
I bet you love the Google Apps as much as I do.  (And, maybe like me, you at times hate them?!?) I especially love the popular ones  the Google apps. Gmail. Drive. Alerts. Search. Analytics. Images. Calendar. There are many that I personally (and professionally) use every day. I hate when I rely too much on them. With all the power and nuances of apps within the apps, it’s easy to make them part of your daily work process. Do you use the features inside Drive with Docs, Presentation, Sheets and more. Docs is how I was able to write my Branding & Marketing book called Simple Steps, Big Resu ..read more
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