Wearing a creased shirt for an important meeting is as frustrating as traveling on a rough road. We cant fix the road but we can fix the creases. Philips Garment Steamer is a revolutionary product for the people on the go. Being the most trusted brand in India, Handheld Steamer is still at a rising position in the Indian market. This campaign is an attempt to widen its reach and to introduce the product to the working class and travelling people. hoarding_1_final-01.jpg   hoarding_2_final-01-01-01.jpg   hoarding_3_final-01-01.jpg   print_1-01.jpg   print_2-01.jpg ..read more

The given project is a Problem-solving Advertising Campaign that was designed as a college project. Menstruation has been an inevitable part of a woman’s life and the discomfort caused by menstruation is the oldest problem they have to face for almost half of their life. Women should upgrade with the progressing world and opt for comfortable menstrual experiences. So, here is an attempt to make their life easier by promoting a new age product- Menstrual Cups. Menstrual cups are a convenient and safe option designed according to every women’s needs. Each and every woman needs to be edu ..read more

At least 77% of Canadian households have either Google Home or Amazon Alexa. What if smart speakers can rescue the victims of Domestic Abuse. Google home Presents…The Safe Home Video of SAFE HOME (GOOGLE+ BWSS ..read more

The main Portuguese dictionaries have thousands of lexical units and meanings that make us even assume that, in the compilation, there are all the unimaginable words of Portuguese. However, during the process of creating the 2022 Her for She campaign, part of Hershey’s HerShe empowerment platform, the client and BETC HAVAS were surprised to find that the word ‘sororidade’ (sisterhood in English) was not in almost any dictionary. It was then that the idea of ​​creating the “One-Word Dictionary” was born: an entire book with definitions of the term and entirely written by those who understand ..read more

For two years in a row, Jose Cuervo has shown up to Cinco de Mayo as an industry leader with their #CincoToGo and #TipsyforCinco campaigns. This year marks the first Cinco de Mayo in three years where consumers will be celebrating on-premise with their friends, so Cuervo and independent creative agency Mekanism (creative AOR) wanted to reward them with an engagement idea that acknowledges the hard-working people in the service industry and helps consumers show bartenders and waitstaff extra gratitude. Video of Jose Cuervo: Tip it Forward | Cinco de Mayo 2022 ..read more

On the occasion of Mother’s Day, Shoppers Stop, India’s leading premier fashion and beauty destination, has launched its digital campaign #CoolMoms. The campaign conceptualised by Contract Advertising, a Wunderman Thompson Group company and member of the WPP network, focuses on millennial mothers and highlights how mothers inspire and encourage their children to be their true self. It elaborates on the changing narrative of a mother, as she evolves from her traditional role to adopting liberal ways to connect better with today’s generation. The series of 3 digital films are based on mult ..read more

Thousands of traffic awareness campaigns have been made, but most drivers do not learn the basics and insist on making the same mistakes as always. In this campaign, we decided to draw attention obvious and exaggerated to these themes, so that way, make them see. theres-none-so-blind-as-those-who-will-not-see_1.jpg   theres-none-so-blind-as-those-who-will-not-see_2.jpg   theres-none-so-blind-as-those-who-will-not-see_3.jpg   theres-none-so-blind-as-those-who-will-not-see_4.jpg   ..read more

Apache brought their post-production coloring techniques to McDonalds newest campaign, “Spotlight Dorado,” where they vow to make a change and help amplify the unheard voices of the Latinx community in the film industry. The spot follows the faces of several young Latinx creatives who have stories to tell with no platform accessible, followed by the introduction of their program, “An initiative to help aspiring Latino filmmakers tell their stories for the world to see.” Video of Spotlight Dorado Less Than 1 ..read more

Life is about choices. Some are smaller, others larger and more far-reaching. Either way, the moment of decision is always challenging. The Finnish used car dealership Saka has made choices on behalf of its customers. It is a place where you can only choose from good options. Moreover, Saka's car dealers do their utmost to ensure that customers get the car that best suits their needs and do not have to feel insecure about their choice ..read more

Although a preventable disease, yearly, about 1 million deaths are caused by malaria, and 90% of those deaths occur in Sub-Saharan Africa. Today being #WorldMalariaDay, we wish to reiterate the importance of protecting yourself and your families from malaria by using mosquito nets, applying insect repellents on exposed skin, spraying insecticide in infected areas, and seeking prompt medical attention immediately you suspect an infection. Without a doubt, together, we can rid the world of malaria. malaria-day-1.jpg   ..read more