The Hubspot Marketing Blog
0 FOLLOWERS
Covers articles on inbound marketing, marketing campaigns, social media publishing, event marketing, LinkedIn marketing, website design, advertising, Integrated marketing and more. HubSpot is a leading CRM platform that provides software and support to help businesses grow better.
The Hubspot Marketing Blog
2h ago
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.
Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list.
It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the strategy I rec ..read more
The Hubspot Marketing Blog
1d ago
If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline.
I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template to dozens of potential candidates that hasn’t been customized at all.
While cold recruiting messages can be highly effective, they often make the hiring process feel impersonal before you even formally get involved.
The recruiting pro ..read more
The Hubspot Marketing Blog
2d ago
AI and startups? It just makes sense.
Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy.
It’s a smart bet, too.
In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their GTM strategy. Those with the highest growth and most funding are more likely to attribute their growth to AI.
Here are some more interesting tidbits from the meaty report:
1. AI Jobs Are Hot
The report shows that 71% of startup founders alr ..read more
The Hubspot Marketing Blog
2d ago
Last year, I finally made the switch to a Mac.
As a marketer by day and business development specialist by night, I use many different tools to manage my time, track tasks, keep my creative juices flowing, stay in touch, automate stuff, and keep everything nice and organized.
So, I was worried if my usual productivity apps and tools, especially the ones needing downloads, would work well on a brand-new Mac. Turns out, they all did. And my productivity surged.
So, in this piece, I’m sharing the 10 best productivity apps for Mac with all their features and golden highlights.
Table of Contents ..read more
The Hubspot Marketing Blog
3d ago
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends.
OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home.
And I’m not alone. According to a recent study, over half of fans (51%) watch March Madness on the job.
This is a big reason why some say the tournament draws negatively on worker productivity. However, others argue that companies should embrace the madness for the good of company culture.
Many already have, and employees are taking full ad ..read more
The Hubspot Marketing Blog
3d ago
Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one.
Sparked by a long-running legal dispute with another famous WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) finally relinquished its name in 2002.
The sports entertainment giant went out swinging, launching the now iconic “Get The F Out” marketing campaign before officially changing its name, logo, and website to WW ..read more
The Hubspot Marketing Blog
1w ago
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns.
One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products.
Fast forward to 2024, people are at work. The economic outlook is grim, and interest rates and inflation are high. These factors have led to one outcome: declining interest in construction and home improvements.
Our yearly business recap shows the construction industry saw decreases in customer acqui ..read more
The Hubspot Marketing Blog
1w ago
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort.
This is where power query can help by wrangling data from various origins into an integrated view.
As a marketing consultant, I work with multiple teams across a client’s business. To get a true picture of what’s going on with a SaaS company’s revenue funnel, for example, I typically need data from marketing, sales, customer success, and product.
However, the data I need typically gets coll ..read more
The Hubspot Marketing Blog
1w ago
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies.
Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and asked me to choose between working for them or focusing on freelance work.
After giving it some thought, however, they told me that – from a career stance – it made sense to transition to a full-time content marketing freelancer, as many companies needed these kinds of services and had no o ..read more
The Hubspot Marketing Blog
2w ago
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job.
However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker.
Those job seekers will send in a letter of intent rather than a cover letter. In this article, we’ll take a look at what a letter of intent is and highlight some strategies for writing the best LOI you can. We’ve even included a template to help you get started.
Here’s what you ..read more