Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago ..read more

Thursday June 27 brings the first US Presidential debate of the 2024 election season. I love watching it play out before, during, and after the 90 minutes the candidate spar live on stage. The media will be hyping, the campaigns will be spinning, and memesters will be doing their viral thing. We may see some clever newsjacking too.  What’s fascinating to me as a marketing strategist is the different ways people will consume the content of the debate. Just like marketing for a company, there are different buyer personas when the product is a candidate appealing for votes ..read more

The marketing & PR world has changed significantly in the past two years because of the wide adoption of Generative AI tools like ChatGPT. I’ve been working for months on the newest version of The New Rules of Marketing and PR to include the tools and tactics for how to deploy AI ..read more

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas, the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a story of the powerful results of putting fans first ..read more

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here ..read more

Bill Walton, noted Deadhead and NBA basketball Hall-of-Famer, was the happiest and most upbeat person I’ve ever met. He had a kind word for everybody and absolutely loved his life and everybody who was a part of it ..read more

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH, an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep ..read more

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity ..read more

In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary ..read more

I am often asked to critique marketing plans and programs as well as tactics like websites, and social networking feeds. My typical responses—“What's the goal?” and “What problems do you solve for your buyers?”—often throw people off ..read more