Apple Apologizes for CRUSH Video Misstep
David Meerman Scott Blog
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1w ago
Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH, an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep ..read more
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Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
David Meerman Scott Blog
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1w ago
In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity ..read more
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Truth, Lies, BS, and the Frightening Future of AI Models
David Meerman Scott Blog
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2w ago
In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary ..read more
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What’s Your Goal?
David Meerman Scott Blog
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3w ago
I am often asked to critique marketing plans and programs as well as tactics like websites, and social networking feeds. My typical responses—“What's the goal?” and “What problems do you solve for your buyers?”—often throw people off ..read more
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GOODBIDS Reimagines Charity Auctions
David Meerman Scott Blog
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1M ago
Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions ..read more
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When The Experience Is Way Better Than The Hype
David Meerman Scott Blog
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1M ago
Yes, all the hype about a total eclipse of the sun is accurate. It’s been a bit more than 24 hours and I’m still processing my experience, but here are some thoughts ..read more
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In Conclusion: The Growing AI Content Pollution Problem
David Meerman Scott Blog
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1M ago
Artificial Intelligence tools like ChatGPT makes content creation super easy. However, garbage web content has quickly become a huge and growing problem. Let’s call it what it is: AI Pollution ..read more
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Customer Testimonials Are Not Effective Storytelling
David Meerman Scott Blog
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1M ago
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product ..read more
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Simple Two Page Marketing Strategy Plan
David Meerman Scott Blog
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2M ago
Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that ..read more
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The Difference Between Marketing and Sales
David Meerman Scott Blog
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2M ago
As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster ..read more
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