PRINCETON, Ind. (April 25, 2024) – Toyota will prepare for assembly of an all-new, three row battery electric SUV in the U.S. as part of a new $1.4 billion investment in its Princeton facility, affirming Toyota’s commitment to reinvesting profits in its U.S. operations and bringing total investment in Toyota Indiana to $8 billion. This also brings the addition of up to 340 new, high-quality jobs with long-term stability. This investment will not only provide plant infrastructure to build the all-new BEV, it will add a new battery pack assembly line using lithium-ion batteries supplied by Toyot ..read more

WASHINGTON (April 23, 2024) – On April 18, three Toyota manufacturing leaders received national recognition at the Women MAKE Awards in Washington, D.C. The honorees were among 130 outstanding women leaders recognized by the Manufacturing Institute for delivering leadership in the industry and making contributions to the communities in which they live. The MAKE Awards (formerly known as the STEP Ahead Awards) recognize women game-changers and identify top talent in manufacturing, and further encourage award winners to mentor and support the next generation of female talent to pu ..read more

PLANO, Texas (April 23, 2024) – The Toyota Tacoma is shaking up the midsize truck segment again with the addition of the i-FORCE MAX hybrid powertrain. The i-FORCE MAX pairs a 2.4-liter engine with a 48-hp electric motor integrated exclusively into the 8-speed transmission for the most powerful pow ertrain ever offered on Tacoma. With a total system output of up to 326 horsepower and a whopping 465 lb.-ft. of torque, that’s a 75% increase in torque compared to the previous generation V-6 powered truck. Redesigned inside and out, with more power, comfort, and tech, the 2024 Tacoma embraces its ..read more

Imagine a team of employees producing a hybrid transaxle in the hills of West Virginia powered by a five-acre solar array maintained by 20 sheep. Toyota West Virginia did just that when they welcomed the herd in 2023. The solar generation reduces the plant’s CO2 emissions, helps power employee service buildings, and three EV charging stations. That’s just one of the noteworthy advances revealed in the Toyota North American 2023 Environmental Report. Over the past year, the company saw progress within its four core priority areas: water, materials, carbon, and biodiversity. These efforts demons ..read more

PLANO, Texas (April 22, 2024) – Toyota Motor North America today introduced a content campaign starring Brock Purdy themed around both 2024 NFL Draft and the all-new 2025 Toyota Crown Signia. Toyota will feature Purdy in a national ad spot as the Official Automotive Partner of the NFL welcomes a new generation of Draft superstars. This campaign marks the first national ad that Purdy has done with Toyota. Toyota’s campaign will capture the spirit of the NFL Draft’s unexpected moments in the following ways: Red Carpet Content Rollout: Toyota will celebrate the arrival of a new generation of sup ..read more

Toyota has been assembling cars in the U.S. for more than 40 years. But that’s not all it does. Toyota also works with others, including the communities around its facilities throughout North America, to educate children, train workers and improve the environment. A big part of this involves changing people’s minds and expectations for a brighter future. That’s where relationships like the one Toyota has struck with international environmental icon Jane Goodall come in. Supporting Goodall’s international organization, the Jane Goodall Institute (JGI), Toyota is helping to build environmental a ..read more

LOS ALTOS, Calif., and CAMBRIDGE, Mass. (April 18, 2024) —Toyota Research Institute (TRI) announces a multiyear, multimillion-dollar challenge aimed at closing the gap between recent advances in AI prediction of new materials and finding the actual “recipe” needed to make these hypothetical materials in the real world. Researchers can presently use AI and simulation to find millions of novel materials at unprecedented rates. While this is encouraging, a bottleneck occurs when trying to create these materials in the laboratory. Developing the recipe to create even a single new material in the l ..read more

PLANO, Texas (April 18, 2024) – The Toyota Camry has dominated the best-selling sedan category for 22 years in the U.S. due to its striking good looks, quality, and dependability. The new 2025 Toyota Camry continues to build on that success by going exclusively hybrid and combining an athletic exterior style, a new interior design and impressive technology features. Industry-leading hybrid technology has become synonymous with the Toyota brand and the ninth-generation Camry brings its A-game. The 2025 Toyota Camry pairs the fifth-generation Toyota Hybrid System (THS 5) with a 2.5-liter, 4-cyli ..read more

TOYOTA CITY, Japan (April 17, 2024)—Today, Toyota Motor Corporation (Toyota) launches the next chapter of the “Start Your Impossible” global marketing campaign, igniting excitement for the Olympic and Paralympic Games Paris 2024. The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota’s belief that no journey is taken alone. The “Start Your Impossible” campaign not only showcases remarkable Olympic and Paralympic athletes but also sheds light on the heroes behind their success —  the coaches, teammates, parents, and fans —the commu ..read more

PLANO, Texas (April 17, 2024) –Toyota is conducting a safety recall involving certain 2023-2024MY Prius, Prius HEV (Prius Prime) vehicles in Japan, North America, Europe and Asia. Approximately 211,000 vehicles are involved in this recall in total, with approximately 55,000 in the U.S. Water can enter and short circuit the electronic rear door latches in the involved vehicles. If the doors are not locked, they could open while the vehicle is moving or in a crash, increasing the risk of injury to occupants. For vehicles involved, Toyota dealers will replace both right and left rear door op ..read more