Quantitative Surveys and Panel Recruitment
Keep It Usable Blog
by Keep It Usable
7M ago
Do you use quantitative research methods like surveys? Quantitative research is necessary within the world of UX. This type of research is focused on numbers of responses to provide statistical significance, and consists of popular methods like surveys and analytics within UX. Quantitative vs qualitative research in UX Quantitative research results provides hard data in large numbers – it gives you the what. What are users doing? What are the problems with your website? Qualitative research, on the other hand, is focussed on revealing insights on the why. Why are users behaving in a certa ..read more
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How to recruit users for UX testing (plus FREE recruitment template)
Keep It Usable Blog
by Keep It Usable
7M ago
Step 1: Identify who your users are The first thing you need to do before even thinking about how to recruit is to identify who your users are. You need to know this so that you can pull together the criteria for the types of people you need to include in your interviews.  Sources to use: Company personas, either from marketing or your UX team Analytics data Customer survey responses Previous quantitative and qualitative research findings Stakeholder knowledge (but ensure they can produce evidence rather than this being just their opinion of who your users are!) What if I’m using the re ..read more
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How to do UX research in a COVID-19 world (plus FREE handbook)
Keep It Usable Blog
by Keep It Usable
7M ago
As the world begins to come to terms with living alongside COVID-19 for at least the coming future, we take a look at how UX research will need to adapt to continue to get good results whilst keeping everyone safe. Remote will be the new default When lockdown began, we hope you were able to continue testing. If you did continue, you no doubt chose to go down the remote testing route as it was by far the safest method for both you and your participants. We expect that remote will continue to be the preferred method whilst the virus is around but that remote moderated will grow in popularity. In ..read more
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The Psychology of choice: How we make decisions
Keep It Usable Blog
by Keep It Usable
7M ago
How many decisions do you make about food in a day? 3? 10? 50? You may be surprised to know it’s 226. So, if you make 226 decision about food in day, how many decisions do you think you make about everything, in a typical day?  35,000! It’s a lot isn’t it? You’re probably a bit skeptical about that figure. After all, wouldn’t you know if you were making that many decisions? Well, thankfully, most of these thought processes are carried out by what we call the system 1 part of the brain. It’s the part that we’re not consciously aware of, so these decisions are instinctive, intuitive and aut ..read more
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Is Accessibility really that important?
Keep It Usable Blog
by Keep It Usable
7M ago
This question of whether Accessibility is really that important is no doubt one you’ve either had yourself or heard someone else say. It may be the kind of question that drives you crazy as you’ve been battling to get your stakeholders to care about accessibility and the importance of considering the needs of those users. It’s Global Accessibility Awareness Day today and for organisations who are still battling to get UX, and particularly User Research, into their process, starting another battle for Accessibility can feel like something that needs to be sidelined. Often, Accessibility practic ..read more
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Accessibility and Design: UX Crunch Manchester
Keep It Usable Blog
by Keep It Usable
7M ago
Is Accessibility important? Is it worth the investment? Accessibility was the topic for our speakers from the BBC, Anaplan and AbilityNet at UX Crunch Manchester. Why is it important? Because accessible users make up a much bigger proportion of your users than you think and only 3 in 10 websites are accessible (there’s an opportunity for you right there!). Accessibility is not just disabilities. It can include older people, people who wear glasses, eye conditions, dyslexia, reading and writing difficulties, and lots more. Key Takeaways Here are key takeaways that our speakers recommend to make ..read more
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World usability day: Design for good or evil?
Keep It Usable Blog
by Keep It Usable
7M ago
Today marks World Usability Day 2018 and the theme for this year is designing for good or evil. This topic has been at the forefront of our minds recently, especially as it was a key topic at the UX Live conference in London just a couple of weeks ago. We ran a couple of UX Psychology workshops at the conference, and our second group on day 2 consisted mainly of designers. They were a great bunch of people who were really inquisitive and interested in how psychology can be used within design to influence user behaviour. This naturally led onto the topic of ethics and a discussion amongst the g ..read more
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Book Review: UX Strategy by Jaime Levy
Keep It Usable Blog
by Keep It Usable
7M ago
UX Strategy: What the heck is it and should you care? These are the first things you should ask yourself before even thinking about buying this book. For many of you (particularly the old time UXers – you know who you are ) you have already been doing UX Strategy for most of your career and simply classing it as part of your work as a UX Professional. It’s all the stuff we do that’s more focussed on the business side. Things like discovery research to explore current user behaviour and needs, competitor analysis, user journey mapping, personas, crafting value propositions, testing them, storyb ..read more
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5 Benefits of observing UX research in person
Keep It Usable Blog
by Keep It Usable
7M ago
The impact of observing UX research can NOT be underestimated! The impact of observing UX research can NOT be underestimated, yet it often is. Do you only ever conduct unmoderated remote research (using platforms like usertesting.com)? If you do then not only are you missing out on the rich data that actually interacting with users will bring you, but crucially, the impact of your research within the business will likely be much lower than if you’d organised face-to-face research and invited stakeholders to attend in person. There are immediate benefits for researchers, designers and all stake ..read more
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The Psychology of choice: Why less is more
Keep It Usable Blog
by Keep It Usable
7M ago
We’ve all been there… sat in a meeting with stakeholders as one person after another insists that their content needs adding to the user interface (often the Home page right? people will argue for days about that one). Or perhaps they’re all fighting for their preferred feature to go into a product, and before you know it, the biggest case of feature creep you’ve ever seen is being drawn on the whiteboard. Your vision of the clean, simple design and intuitive Apple-like user experience that you came into the meeting with has disappeared before your very eyes. Goodbye dream! But wait! Did you k ..read more
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