This blog is provided by the IPR Measurement Commission. A large percentage of what many PR and communications professionals do these days is “issues management” – a mix of crisis prevention, persuasion and strategic messaging. In theory, much of that work would be based on detailed research and data analysis that would be tracked over ..read more

This blog is provided by the IPR Measurement Commission From studying communication science in the late 1980s and early 1990s, to working in the field of measurement and evaluation of public communication since the 1990s as a practitioner and educator, I have seen many fads and fundamental changes in our field. Teaching the AMEC International ..read more

IPR is featuring research and some of the many Native American pioneers who have had an impact on the world in celebration of Native American Heritage Month. Janet McCloud was born on the Tulalip Reservation on March 30, 1934. Her activism began in the 1960s, when state game wardens started arresting Native Americans for fishing ..read more

Introduction: Public relations practitioners have – for decades – relied on the PESO model of paid, earned, shared, and owned media (Burcher, 2012)[1]. However, we argue that the PESO model is outdated and oversimplified in a digital environment, which has become increasingly polluted by unverified information and overwhelmed by new types of stakeholders wielding communication ..read more

Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices. While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field. In August, the ..read more

This post is provided by the IPR Measurement Commission. It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Several case examples offered insights for the future of PR measurement. Small is Big… Few expected the second weekend of the $200 million budgeted film Joker: Folie ..read more

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss best practices for communicating metrics with senior leadership. IPR Measurement Commissioner Jason Forget (Regeneron) moderated the discussion. Participants discussed key strategies for effectively communicating the value of metrics, focusing on tailoring approaches for different C-Suite ..read more

IPR is featuring research and some of the many Native American pioneers who have had an impact on the world in celebration of Native American Heritage Month. Dennis Banks was born on April 12, 1937, on Leech Lake Reservation in Minnesota. At 17, he ran away from a boarding school for Native children to join ..read more

This blog is provided by the IPR Measurement Commission. Accurate and timely media analysis is crucial to shaping public relations strategies and measuring audience impact. Artificial intelligence (AI) can efficiently sift through vast amounts of content in minutes, often reducing the time to identify trends and sentiment from hours or days to mere minutes (Whitaker ..read more

This blog is provided by the IPR Organizational Communication Research Center. Over the past decade, employers have realized the importance of the content employees share on their personal social media accounts about their jobs and the organization. Social media offers employees a platform to praise their organization’s strengths, but also openly criticize its shortcomings. It ..read more