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Everything under Australia's media, marketing & entertainment umbrella
Mumbrella
1d ago
Claxon has rebranded itself to better reflect its ethos and position in the market. The rebrand’s elements, such as new copywriting and visuals, were designed to symbolise the company’s identity as an agency that is provocative, bold and well equipped to help brands grow. “When I took on the role of Creative Director, I saw […]
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Mumbrella
2d ago
Helen Lucas is now the general manager of comms agency, Elevate Communication. The announcement: Brisbane-based leading communication agency Elevate Communication is setting its sights on the future with the appointment of industry heavyweight Helen Lucas as its new general manager. With an impressive career spanning three decades, Helen has made a mark in some of […]
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Mumbrella
2d ago
Melbourne venue Centrepiece is set to launch an activation at the Asia Pacific Incentives and Meeting Event (AIME) to showcase its capabilities. The announcement: From 10 – 12 February 2025, CENTREPIECE is set to make a memorable impression at AIME—the Asia Pacific Incentives and Meeting Event—held at the Melbourne Convention and Exhibition Centre. As one […]
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Mumbrella
2d ago
LinkedIn has released a fresh campaign with Mitch Churi to give Australians the boost they need to “explore their job potential in 2025”. The announcement: [There’s] a new campaign LinkedIn has launched in Australia, published on LinkedIn and TikTok, designed to encourage Australian professionals to be brave and explore their job potential in 2025. Building […]
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Mumbrella
2d ago
Advertising network Val Morgan has announced the launch of Validate and Category Entry Packs – two group targeting and data solutions for its catalogue. The network unveiled its newest products at its ‘ValFronts 2025’ roadshow in Sydney during the week. Validate is designed to consolidate VMO, Val Morgan Cinema, and the channel audience measurement platforms […]
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Mumbrella
2d ago
Football means different things to different people, both literally, with the various codes given the name, and on a deeper level. The General Store and rebel has teamed up to celebrate the many diverse and personal meanings of football, no matter which code you play. In the hero film, a young girl’s innocent question “What does […]
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Mumbrella
2d ago
Example has won the PR account for Etymon – a major contributor to Sydney’s hospitality ecosystem, Mumbrella can reveal. The agency will offer brand and PR support for the venue company’s hospitality portfolio, including newly opened Petit Loulou, Sol Bread & Wine, Una, Soluna, The Charles Brasserie & Bar, and more. As Etymon also looks […]
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Mumbrella
2d ago
Hundreds of ABC staffers have called for an independent inquiry into their workplace, with employees saying they are “dismayed by the revelations” emerging from the Antoinette Lattouf trial and “disgusted by the ABC’s handling of the case”. Media, Entertainment & Arts Alliance members at the ABC met on Thursday, following revelations during the trial of […]
The post ‘The trial has confirmed our worst fears: the ABC’s independence is not adequately protected’: Staff demand immediate action appeared first on Mumbrella ..read more
Mumbrella
2d ago
Off the back of Smith’s ‘Joy is a Simple Recipe’ brand platform launch, the chipmakers have launched a new product-focused campaign celebrating the life cycle of a much-loved packet of chips – from the joy of a full bag, to the salty last scraps – and then, the crumb licking. According to Special, who steered […]
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Mumbrella
2d ago
Griffith University and Supercars are launching a new program to encourage young women to take on motorsport and STEM careers. The announcement: Supercars and Griffith University have partnered to launch SuperGEMS, an innovative, female-focused program designed to inspire the next generation of young women to pursue careers in motorsport and STEM industries. The SuperGEMS program […]
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