This free 20-minute webinar explores the critical distinction between logos and brands and why focusing solely on logo design can lead to a disconnect between visual representation and brand essence ..read more

Paybee’s Annual Bid Masters competition reveals the 54 best benefit auctioneers of 2024, these trailblazers are leading the way in the world of benefit auctioneering and transforming the fundraising landscape. This year’s top auctioneers are driving impactful change, raising crucial funds and leveraging their expertise to make a difference for great causes worldwide. Each of these auctioneers was selected by the greater fundraising community as they are nominated, vetted and then opened up to nationwide voting to arrive at the finalists. 1) Ellen Toscano, 2024 Bid Master Winner Voted as the To ..read more

By Michelle Kocin, Digital Marketing Manager at SylogistMission – a donor management, fundraising, and volunteer management platform built for nonprofits and NGOs in the Microsoft Dataverse. It feels like every day there are new headlines about both the benefits and the dangers of AI. Some say it will replace human workers because it can aggregate information, summarize data and provide key insights, and it learns as it goes. Others worry it’s a passing fad that could open organizations up to data breaches and eliminate actual jobs. And how, exactly, do nonprofits fit in? As with mos ..read more

Date: Tuesday, August 27, 2024 Time: 1 pm ET / 10 am PT (1 hour) Cost: Free Presented by: Tim Sarrantonio, Director of Corporate Brand at Neon One This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. In this free webinar, we’ll explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals ..read more

101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series that covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. The series took nearly two years to complete, but as of this week is finished and up-to-date! Moving forward, the series will be updated twice a year. The 101st best practice is a checklist of 200+ digital marketing and fundraising tasks meant to help your nonprofit get organized and implement the best practices featured in the series. We hope you find the best pra ..read more

By Sofia Borden, Vice President and Chief Experience Officer at Julep – an affordable and intuitive CRM for nonprofits.   AI tools are everywhere. A recent study found that 80% of nonprofits use AI to automate online fundraising and 15% use it for donor prospecting. There’s no question that they can streamline operations, save time and money, and enhance fundraising, but where do you start? Since “nonprofits that are considered ‘digitally mature’ are four times more likely to meet mission goals,” what tools are helpful for nonprofits to use?   Because many of these too ..read more

This is the ninth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Strategy for Nonprofits Related Certificate Program: Certificate in Social Media Marketing & Fundraising Threads Nonprofit Tech for Good launched in 2005 as a Myspace page. In the 19 years since we’ve been through multiple early adoption phases of new social media — firs ..read more

By Lyn Chamberlin, founder of LC Leadership – a strategic brand development consultancy. Branding can make or break a nonprofit, yet many organizations struggle to communicate their value effectively. Despite meaningful and transformative missions, nonprofits often fall into common branding traps. Small and medium-sized nonprofits, in particular, often lack the resources and expertise to craft compelling narratives, engage supporters, and clearly define the problems they address. This leads to confusion, disengagement, and missed opportunities for support. Here are the three biggest brand ..read more

Are you tired of grappling with fundraising metrics that seem disconnected from your nonprofit’s goals? Join this free one-hour webinar on July 30 to revolutionize your approach to fundraising metrics! Discover how to design, implement, and manage metrics that are not only meaningful but also practical in enhancing your fundraising strategies and hitting your organization’s revenue goals. In this session, we dive deep into the art of crafting fundraising metrics that matter. Shift from messy metrics tracking to focused, purposeful data tailored to your organization’s objectives. Through real-w ..read more

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success. 1. Benchmarks Study 2024 :: Download [US] Published by M+R 2. Nonprofit Communications Trends Report 2024 :: Download[US] Published by Nonprofit Marketing Guide 3. The Giving Report 2024 :: Dow ..read more