Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success
Nonprofit Tech for Good
by Heather Mansfield
3d ago
By Rob Leighton, Executive Director and Founder at iMission – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. They’re out there by the hundreds, maybe by the thousands. Your potential donors. These are people who are sure to be moved by your mission. They are certain to be compelled by your cause. Yet, in order to connect your message to your donors, supporters, and volunteers at scale, you’ll need a marketing automation application. Far from just an email-blasting tool, modern marketi ..read more
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How to Add 2024 Nonprofit Tech for Good Certificates to Your LinkedIn Profile
Nonprofit Tech for Good
by Heather Mansfield
5d ago
LinkedIn has grown to over one billion members from 200 countries worldwide. Launched in 2003, nearly half of that growth has occurred over the last five years. LinkedIn is an ideal platform for nonprofit professionals to grow their personal brand and curate an online profile for current and future employers, funders, and sponsors. Certifications are a key feature of LinkedIn Profiles and below is a tutorial on how to add certificates offered by Nonprofit Tech for Good to your LinkedIn Profile. There are few tricks to maximizing how certificates appear on your profile and in the LinkedIn Home ..read more
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New! 2024 Certificate in Social Media Marketing & Fundraising Program Now On-Demand
Nonprofit Tech for Good
by Heather Mansfield
5d ago
The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good start Jul7 10, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in January and February 2024. Customized for nonprofits with limited time and financial resources, the certificate program covers the fundamentals of social media marketing and fundraising for your nonprofit. The certificate program provides six hours of training and costs $100 USD. The required three webinar recordings a ..read more
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[Free Webinar] An Introduction to Artificial Intelligence (AI) for Nonprofits
Nonprofit Tech for Good
by Heather Mansfield
1w ago
Date: Tuesday, April 23, 2024 Time: 1 pm ET / 10 am PT (1 hour) Cost: Free Presented by: Robert Friend, Sr. Enterprise Solutions Executive at Eventgroove and nonprofit industry professional If you could significantly increase staff productivity and improve community engagement and impact, what kind of impact would that have on your cause? Geared toward nonprofits, this one-hour webinar provides demonstrations on how to use Al-driven tools to enhance donor engagement, optimize campaign targeting, and personalize communication strategies. Whether you’re already using the tech or have reserv ..read more
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Substack for Nonprofit Communications
Nonprofit Tech for Good
by Heather Mansfield
2w ago
By Joe Fuld, Founder and President of The Campaign Workshop – the go-to strategic partner for anyone who’s making the world a better place. What is Substack? Substack is primarily a newsletter and blogging platform. Think of it as a more user-friendly version of Medium that has garnered a large following. Many people regularly post on Substack. Initially, Substacks primarily focused on branding, organization, and food, but the platform’s political content has grown, and now there are many notable political Substacks. Why should you read them? Many writers and podcasters have transitioned to Su ..read more
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6 Reasons Why Nonprofits & Golf Tournament Sponsors Love Digital Exposure
Nonprofit Tech for Good
by Heather Mansfield
3w ago
By Jennifer Wemhoff, Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Now more than ever before, our world is online. When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. From promotion to registration to golfer engagement, digital tools improve fundraising outcomes and make life easier for nonprofit tournament organizers. Digital tools are a critical part of sponsorships, which are the heart of a golf tournament’s fundraising pow ..read more
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New! 2024 Certificate in Digital Marketing & Fundraising for Nonprofit Professionals
Nonprofit Tech for Good
by Heather Mansfield
1M ago
Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits. Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the certificate program provides six hours of training and costs $100 USD. The required three webinars are: [$30] March 27: Website & Email Marketing for Nonprofits [$30] April 3: Online Fundraising for Nonprofits [$40] April 10: Socia ..read more
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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising
Nonprofit Tech for Good
by Heather Mansfield
1M ago
Brynne Krispin is a guest writer for GoodUnited and a social media strategist for nonprofits and small businesses. Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. The landscape of nonprofit fundraising has changed dramatically in 2024. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. At the same time, nonpr ..read more
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[Free Webinar] The Power of Technology for Your Nonprofit’s Golf Fundraiser
Nonprofit Tech for Good
by Heather Mansfield
1M ago
Nonprofits who hold golf events know they’re a great way to raise mission-critical funds, connect with supporters, expand your donor base, and raise awareness about your cause. In short, golf helps nonprofits do more good. Golf events also come with a number of moving pieces and parts to manage to ensure a professional, successful event and positive fundraising outcomes. That’s where tech comes in—keeping busy nonprofit event planners organized and on task, streamlining tournament management and execution to save time and effort, and creating opportunities to raise even more money. This free w ..read more
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Practical, Actionable SEO Tips for Nonprofits
Nonprofit Tech for Good
by Heather Mansfield
1M ago
By Jessica Fox, writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Search Engine Optimization. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. However, without taking that crucial SEO step, you are kind of shouting into the void. Y ..read more
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