Date: Wednesday, June 12, 2024 Time: 1 pm ET / 10 am PT (20 Minutes) Cost: Free Presented by: Tereza Litsa Nonprofits are spending more time on LinkedIn this year to raise awareness for their cause, build thought leadership, and engage with corporate partners. The best way to make the most out of the channel is to leverage your personal profile. In this free 20-minute webinar, you will learn best practices on how to build your personal brand on LinkedIn. Topics include: 5 tips to optimize your personal profile How to create authentic content to increase engagement How to link your personal pr ..read more

By Jennifer Wemhoff, Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Casting a wide net to attract the right golfers, sponsors, and supporters is key to making the tournament a success and raising the most money possible for your mission. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Effective Marketing Starts With an Event Website An event website is the biggest must-have marketing tool fo ..read more

By Heather Mansfield, founder and editor-in-chief of Nonprofit Tech for Good According to the 2023 Nonprofit Tech for Good Report, 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). Cybersecurity at your nonprofit must be a priority in 2024. Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. 1) Use a premium hosting service for your website. Inexpensive website hosting is tempting for nonprofits on a l ..read more

By Daniel Grunstein, Co-Founder and CEO of Crowded – a nonprofit banking provider that allows nonprofits to manage collecting funds, tax compliance, and expenditures in one place. Nonprofits have unique needs when it comes to financial management and how they store their money. If you’re looking for a bank as a new nonprofit or researching options in preparation for switching banks, don’t just settle for a business bank account, there are numerous factors you’ll want to consider for your bank account that are specific for nonprofits. Nonprofits do not have the same priorities and needs as a fo ..read more

Have you donated online to a nonprofit within the past 12 months? If yes, please share your feedback by taking the 2024 Online Donor Feedback Survey! The survey is 15 short, easy-to-answer questions that require 2-4 minutes to complete — and your responses are 100% anonymous. Your participation is appreciated and will help nonprofits better serve and communicate with their donors. The survey will be live until we reach 1,000 respondents and then the data will be analyzed and shared with the Nonprofit Tech for Good community. Thank you for taking the survey ..read more

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. [99designs] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. [DonorDirect] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct ma ..read more

By Abby Jarvis, writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. If you’ve been in the nonprofit space for more than a week or two, you’ve probably read all about it—how retaining donors is more cost-effective than acquiring new ones, how it’s an important part of building a sustainable fundraising program, and how focusing on retaining your donors should be one of your top priorities. All that is true, but the fact remains that donor retention ..read more

By Stephanie Wallace, Marketing Specialist, Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As a nonprofit organization, securing funding is essential to fulfilling your mission and driving meaningful change in your community. However, managing grants efficiently and effectively can often be a daunting task, requiring meticulous attention to detail, rigorous compliance measures, and streamlined processes. That’s where nonprofit grant management software comes in. It’s like a helpful program that makes managin ..read more

Date: Wednesday, May 1, 2024 Time: 1 pm ET / 10 am PT (20 Minutes) Cost: Free Presented by: Heather Mansfield, Founder of Nonprofit Tech for Good The average growth rate for new social media followers ranges from .64% to 3% per month, depending upon the platform. In other words, the era of organic growth on social media is over. To grow your nonprofit’s following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media. This free 20-minute webinar will present seven easy-to-implement ways to grow your nonprofit’s fol ..read more

By Rob Leighton, Executive Director and Founder at iMission – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. They’re out there by the hundreds, maybe by the thousands. Your potential donors. These are people who are sure to be moved by your mission. They are certain to be compelled by your cause. Yet, in order to connect your message to your donors, supporters, and volunteers at scale, you’ll need a marketing automation application. Far from just an email-blasting tool, modern marketi ..read more