THE ORIGINAL? DropLabs EP01 Vibrating Sneakers – 2019 Syncing music to shoes that vibrate Source : TechCrunch, The Verge Agency : DropLabs (Israël) LESS ORIGINAL Anghami – Sole Music – 2023 Syncing music to soles that vibrate Source : Dubaï Lynx, BestAdsOnTV Agency : And Us (United Arab Emirates ..read more

THE ORIGINAL? Wizo – 2022 What happens when artificial intelligence is asked to draw a CEO (a doctor, a president) Source : Luerzer’s Archive, Best Ads On TV Agency : Blanco Tel Aviv (Israël) LESS ORIGINAL Jamais Sans Elles / Women’s Day – 2023 What happens when artificial intelligence is asked to draw a CEO (a surgeon, a fireman) Click the image to enlarge Agency : Havas Paris (France ..read more

THE ORIGINAL? Heinz Tomato Ketchup x McCain Fries – 2022 Valentine’s Day original jewelry Source : AdAge Agency : Rethink (Canada) LESS ORIGINAL Primal Kitchen Buffalo Sauce – 2023 Valentine’s Day original jewelry Source : Mashed, Muse by Clio Agency : Mischief (USA ..read more

THE ORIGINAL? Sova quality beds – 2019 Nominee at Guldägget Awards Source : Adsoftheworld, Cresta Awards Silver Agency : Garbergs (Sweden) LESS ORIGINAL CitizenM Hotels – 2022 Click the image to enlarge Source : Lurzer’s Archive Agency : Kesselkramer (The Netherlands ..read more

THE ORIGINAL? Mc Do / Mc Delivery – 2022 Click the image to enlarge Source : Adsoftheworld Agency : Cossette (Canada) LESS ORIGINAL Mc Donald’s / Mc Delivery – 2023 Click the image to enlarge Source : AdAge, La Réclame Agency : TBWA Paris (France ..read more

THE ORIGINAL? Kentucky Fried Chicken “tiny food” – 2017 Click the image to enlarge Source : CampaignLive, AdWeek Agency : Wieden + Kennedy Portland (USA) LESS ORIGINAL Subway “World smallest Sub” – 2023 Click the image to enlarge Source : TaylorHerring, Famous Campaigns Agency : Taylor Herring (United Kingdom ..read more

THE ORIGINAL? Lonely Planet Travel Guide – 2004 Click the image to enlarge Source : Adeevee Agency : Jung Von Matt Hamburg (Germany) LESS ORIGINAL Sherry Fitzgerald – 2022 Click the image to enlarge Source : Adsoftheworld Agency : ITC of Huskies (Ireland ..read more

THE ORIGINAL? Almohada / Musical Pillow – 2018 Click the image to enlarge Source : Adsoftheworld Agency : McCann Bogota (Colombia) LESS ORIGINAL LG XBoom with Sound Boost – 2023 Click the image to enlarge Source : BestAdsOnTV Agency : FTW Jakarta (Indonesia ..read more

THE ORIGINAL? FWD Insurance “Superhero” TV Commercial – 2019 Watch the TV Commercial (You Tube) Source : Adsoftheworld Agency : DDB (Singapore) LESS ORIGINAL Policy Bazaar Car Insurance “Superhero” – 2022 Watch the TV Commercial (You Tube) Source : Campaign India Agency : In-House (India ..read more

THE ORIGINAL? SMART – 2007 Click the image to enlarge Source : IdeaCreativa, Adeevee Agency : Contrapunto Madrid (Spain) LESS ORIGINAL Mobilize – 2023 “Let’s rethink the space we give to cars in our society” Source : Adsoftheworld Agency : Razorfish Paris (France ..read more