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More about advertising is a place to find out the latest news in advertising, marketing, and media. Find the updates on creative, finance, PR, politics, media and more. Updated daily with coverage of marketing issues all around the world.
More About Advertising
17h ago
Hard on the heels of its global Santander creative and media win, Publicis has landed another big global brief – Goodyear tyres. Goodyear says the currently all-conquering French holding company will handle creative, media, production and digital services through bespoke ‘Publicis P1T Crew.’ Some 60 other agencies are likely to be affected by the appointment. …
The post Now Publicis wins Goodyear global creative and media first appeared on More About Advertising ..read more
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1d ago
Good news for advertisers and streamers: paid, ad-supported subscriptions for services like Amazon Prime, Netflix and Disney+ are doing good business. With less money to burn, consumers have decided they can put up with brands “flooding the zone” of their favourite shows, which are usually saturated with the same commercials on repeat. Ad-supported models were …
The post Cash-strapped viewers choose ad-supported streaming, says Kantar first appeared on More About Advertising ..read more
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1d ago
The mental health of ad agency employees is an issue that persists despite all the efforts around flexible working and staff support packages. Calls to ad charity NABS’ helpline were up 22% to 5200 last year. Initiatives in this area are important not just to encourage the next generation to choose advertising as a career, …
The post IPA issues 10-point mental wellbeing guide as agencies face a tough 2025 first appeared on More About Advertising ..read more
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1d ago
IPG (Interpublic) has announced its Q4 and full year 2024 figures and they aren’t the car crash some were expecting. IPG is planning to merge with rival Omnicom some time this year in a mooted £13bn deal. In Q4: * Total revenue, including billable expenses, was $2.9 billion * Revenue before billable expenses (“net revenue”) …
The post IPG keeps head above water in 2024 – Omnicom merger still looks on track first appeared on More About Advertising ..read more
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1d ago
As we predicted last week (forgive the smug note) another big bank is reviewing, this time Nat West which is reviewing creative and media out of T&Pm and IPG’s Initiative respectively. Nat West says: “We can confirm we are reviewing our agency roster to ensure we are working with the agencies best suited to our …
The post Nat West kicks off creative and media review first appeared on More About Advertising ..read more
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1d ago
This is a cute idea for Valentine’s Day from sustainable clothing brand Reformation. Comedy actor Pete Davidson oozes charm as the global retailer’s “Official boyfriend,” doing everything right as he lounges on the changing room sofa – doling out the heartfelt compliments in between fetching the coffee and snacks. Davidson is known for a string …
The post Retailer Reformation charms with ‘official boyfriend’ for Valentine’s Day first appeared on More About Advertising ..read more
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1d ago
Currys and agency AMV BBDO have livened up the airwaves with a pretty traditional but snappy campaign of 30-second comic vignettes. This time round ‘Beyond Techspectations’ features its trade-ins, a good idea as inflation in the UK picks up thanks to energy prices and the ministrations of chancellor Rachel Reeves, with Trump tariffs still to …
The post Currys sees the funny side of trade-ins and recycling first appeared on More About Advertising ..read more
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2d ago
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls in huge audiences – but its growth as an ad medium has been more sluggish, leading to publishers turning to video according to industry measurement company WARC. WARC Media forecasts that global podcast ad spend …
The post Podcasts proliferate but ad market is getting crowded first appeared on More About Advertising ..read more
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3d ago
Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ S+E is a new creative and strategic sponsorship agency launched for MSQ last June by former M&C Saatchi execs Jamie Wynne-Morgan and Steve Martin where they worked on the business. MSQ S+E will work across …
The post MSQ’s new Sport+Entertainment wins Virgin Media O2 first appeared on More About Advertising ..read more
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3d ago
IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed, not least by Omnicom shareholders who were expecting to pay between $13-14bn in shares for the rival group. IPG is currently valued at $8bn following a number of account reverses. It has also disclosed in …
The post Omnicom/IPG merger: why didn’t Interpublic actually work? first appeared on More About Advertising ..read more