Other networks make you wait until the end of your contract, but O2 customers can now upgrade their phones at any time. To dramatize this, O2’s Bubl robot crops up in some unusual places – the freezer, the dentist’s chair, a martial arts class, a night club queue – with a new phone in his ... The post O2 rips up the phone contract rule book with ‘Switch it up’ campaign by VCCP first appeared on More About Advertising ..read more

Latin America is one of the world’s fastest growing digital regions, so it’s a surprise to hear that Sapient, Publicis Groupe’s digital arm, did not have a base in there until now. Publicis has made amends with the acquisition of Practia, which was founded in Buenos Aires, Argentina, in 1995 and has since opened offices ... The post Publicis Groupe takes Sapient into Latin America with Practia acquisition first appeared on More About Advertising ..read more

Shaving your facial hair is about as incontrovertibly masculine as it gets these days, which is probably why shaving cream has become such an advertising battleground when it comes to definitions of manhood. New York-based brand Eos has come up with a pretty amusing campaign that pits a regular guy against a toxic Ivy League ... The post Don’t stink of toxic masculinity: Eos urges men to ‘Unmanhandle your face’ first appeared on More About Advertising ..read more

Royal Ascot hoves into view at the end of June (the week after Cannes if you’re that way inclined) with its usual daft ceremonies including the Royal Family parading down the racecourse – will Andrew get a ticket?) Dark Horses is on the case this year with a campaign – ‘the Ascot You’ – showing ... The post Dark Horses finds the Ascot in everyone first appeared on More About Advertising ..read more

We’re all used to seemingly disposable tech but it’s interesting that some people anyway are turning away from it, with companies like Back Market offering to renew the stuff. Was going to buy a recent-ish iPhone for someone the other day and then saw the price. Surely Apple can’t get away with it for ever? ... The post Back Market makes UK ad debut with tangled tech monster first appeared on More About Advertising ..read more

We haven’t had many ads this week -does anyone make them any more? – but we’ve found a couple. First up EA Sports from 20something. Watched it twice and still haven’t the faintest idea what it’s about – have you? This one for Rustlers from Droga5, directed by Jeff Low, hails from 2020 but it’s ... The post Funny cuts both ways: EA Sports and Rustlers first appeared on More About Advertising ..read more

Stef Calcraft’s excursions into the media world since he left Mother, the agency he co-founded after a career as a senior client, have been interesting. First he became executive chairman of Dentsu Aegis Network UK (mainly but not exclusively media agencies) and then joined WPP’s Mediacom, initially as head of Creative Systems. Now he’s been ... The post Can EssenceMediacom’s revamped Creative Futures bring media and creative back together? first appeared on More About Advertising ..read more

Pepsi has launched a new logo, with claims that it reflects the brand’s “boldness and energy” while magically connecting it to pop culture and being more digital. There’s a lot more black on the can, deliberately bringing the look more into line with its zero sugar variants. In the UK and Ireland, Pepsi has just ... The post New Pepsi logo uses more black to push low-sugar message first appeared on More About Advertising ..read more

Home surveillance systems ads are normally associated with crime, anxiety, and catastrophe, but these three spots from Marcel Paris focus on creating a sense of calm and reassurance instead. There’s really not much to see – a hamster in its cage, a pair of knickers falling from the clothes line, or a forgotten phone flashing ... The post Nothing to see here. Marcel’s ads for Orange are a non-event first appeared on More About Advertising ..read more

Independent creative agency Dude London has hired Grey Creative Director Tomas Gianelli (below) and a made series of further creative hires to join the growing team after a number of new business wins. Gianelli’s experience with international brands such as Carlsberg and Nestlé, and national clients like Very.co.uk complement the Dude client line up of ... The post Dude London expands with creative hires first appeared on More About Advertising ..read more