It had better be, as we gave it 9.25. Why so? Banks are high up a pretty long list of companies and institutions we don’t like very much (along with water companies, tricksy mobile operators, self service-crazed supermarkets) so to produce a winning (and simple and persuasive) proposition is no mean achievement. Kids form their … The post MAA Ad of the Week: Barclays from BBH first appeared on More About Advertising ..read more

Influential, which claims to be the biggest influencer marketing company by revenue, has sold to Publicis Groupe. With a network of 3.5m creators, Influential will now team up with Epsilon, the data and marketing group which Publicis bought for £4.4bn in 2019. The deal is expected to be finalised at the end of August. Influential, … The post Publicis bets on ‘world’s biggest’ influencer marketing company first appeared on More About Advertising ..read more

German sports giant Adidas has been forced to apologise for featuring model Bella Hadid in a campaign for the brand’s SL72 shoe. Hadid, who is half-Palestinian, has for a long time been an outspoken supporter of the Palestinian cause, so the connection (intentional or otherwise) between the shoe and the 1972 Munich Olympics, where 11 … The post Adidas apologises for ‘upset and distress’ caused by Bella Hadid ad first appeared on More About Advertising ..read more

The world could do with some good news and help is at hand (maybe) as various social media mavens reckon Coca-Cola is planning a new Oreo flavour while Coke-flavoured cookies are on the way too. Aussie food blogger Nectorious Papi has posted some photos with others joining in. Coke and Oreo owner Mondelez International have … The post Are Coke and Oreo eyeing flavour tie-up? first appeared on More About Advertising ..read more

Interpublic’s McCann Worldgroup has won Ferrero’s Kinder and Tic Tac creative accounts in Europe, Asia-Pacific, the Middle East and Africa and all its business in Mexico. This follows a nine-month review. At the same time time parent Interpublic (IPG) has revealed it is still struggling to absorb some account losses, chiefly Pfizer, as it’s announced … The post IPG’s McCann wins Ferrero as parent grapples with low growth first appeared on More About Advertising ..read more

The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. This rise was ahead of forecast, due to stronger-than-expected online growth, with online formats accounting for 79.7% of all UK spend in Q1 2024. … The post UK adspend hits record £9.2bn in Q1 2024 first appeared on More About Advertising ..read more

Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business models. While unbundling originally made sense on paper, the divisions grew and the hold-cos have since had to work hard to convince clients they are truly ‘joined up.’ Regardless of such assurances, the reality is … The post Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space first appeared on More About Advertising ..read more

Much debate over Nike’s ‘Winning isn’t for everyone’ Olympics effort from Wieden+Kennedy, asking the question “Am I a bad person?” if I want to to win at (pretty much) any cost. Featuring some of the serried ranks of Nikettes, presumably happy to be depicted as a rather one-dimensional so-and-so. The mighty Nike, of course, is … The post Is Nike running out of road? first appeared on More About Advertising ..read more

Ogilvy’s Ingo is a new one on us, described as an “iconic boutique network.” Iconic or not, it now has a new global CCO in Daniel Fisher, hitherto creative lead on Ogilvy’s Unilever business (Unilever was recently named Cannes Lions creative marketer of the year.) Ingo’s network includes Stockholm, Hamburg and Zurich although Fisher (above) … The post Can new CCO Fisher put Ogilvy’s Ingo on the map? first appeared on More About Advertising ..read more

Here’s something to bring a wry smile to the anguished features of the CFO as he (or she) wades disbelievingly through the expenses claims for Cannes. British-based business intelligence and events giant Informa is paying a heady £1.2bn for Cannes Lions owner Ascential. Ascential, originally spun out of UK publisher EMAP, last year offloaded digital … The post Informa buys Cannes Lions owner Ascential for £1.2bn first appeared on More About Advertising ..read more