Under Armour, Pepsi, the cosmetics brand R.E.M. Beauty, Universal and Mini are the launch partners for the expansion of Ocean Outdoor’s premium full motion network, The Loop, which launches at Battersea Power Station in London this week. Ocean’s interactive small format network is the latest addition to its Battersea Power Station portfolio, which combines full … The post Ocean Outdoor and Battersea Power Station unveil London’s newest premium DOOH network first appeared on More About Advertising ..read more

The great George Parker of Adscam fame broke a couple of ribs and cracked his pelvis last Friday and would like us to tell our readers that he’ll be back soon, which we’re happy to do. His friend Alan Anderson has posted this comment on Adscam: FRIENDS OF GEORGE: GEORGE HAD A FALL AND BROKE … The post Get well soon George first appeared on More About Advertising ..read more

There’s even a Star Wars Day these days (it was last Saturday) when Star Wars fans congregate in their thousands (millions?), some in full regalia. So it’s pretty difficult to ‘find your friends,’ as memorably realised here by ace director Kim Gehrig amidst an impeccable production. What you need is iPhone 15’s Precision Finding, of … The post Director Gehrig turns on the charm for Apple ‘Star Wars’ spot first appeared on More About Advertising ..read more

Connfused.com was one of the big UK agency pitches of last year with Leo Burnett, enjoying a rich vein of form, beating adam&eveDDB in the play-off. Leo makes its debut with ‘Just Used Confused,’ showing a bunch of happy users whistling cheerily away, despite their hazardous circumstances. It’s actually for car insurance (which has risen … The post Leo Burnett debuts with retro effort for Confused.com first appeared on More About Advertising ..read more

“It’s not just tea it’s progress” is a pretty bold claim but that’s what we get in the first big campaign from Liptons Tea and Infusions, the CVC-backed entity that bought Unilever’s tea brands. Agency Calling, formed by Josh Tenser from Uncommon and Rani Patel from Livity last year, has signed a couple of heavyweights … The post PG Tips to the rescue as Calling debuts for new tea giant first appeared on More About Advertising ..read more

Haven’t heard much from Johnny Hornby recently someone said the other day and, indeed, one of adland’s more interesting and engaging characters has been absent from these pages recently. Aside from rebranding agency The&Partnership as T&Pm (he seems to like verbal origami) and bringing media shop m/Six in-house as part of a full service offer. … The post Clare Hornby launches fashion brand ME+EM internationally – with T&Pm first appeared on More About Advertising ..read more

After spending a reported £100m on a 15-year sponsorship of the UK’s biggest arena, Co-op Group is now having to spend time and energy distancing itself from the whole thing. Due to ongoing technical issues, Manchester’s new Co-op Live Arena failed to open on 23rd April as planned, and has postponed or cancelled shows at … The post Manchester mess leaves Co-op brand short-changed first appeared on More About Advertising ..read more

Unilever seems to be doing a screeching U-turn from its purpose-driven path of recent years and this lively effort from Lola MullenLowe is another example. It’s a pretty good joke (maybe agencies are already vying for Cannes’ new ‘humour’ Lion) and compeletly devoid of any purpose other than to make us laugh and say that … The post MAA Ad of the Week: Lynx from Lola MullenLowe (the pick of a decent crop) first appeared on More About Advertising ..read more

There are many good causes in the world far more deserving than us but donations from readers are an important part of our DNA and 2024 may prompt even more generosity. Why does More About Advertising matter? It’s free, unlike most of its peers and tries its damndest to be independent and report the ad … The post Why 2024 is a good opportunity to support MAA first appeared on More About Advertising ..read more

Ace photographer Rankin is combining his eponymous creative agency with Hunger magazine (which he also founded) to create a combined agency, editorial and entertainment offering. The Hunger clients include include Mercedes AMG, De Beers, Climeworks and Henkel. The Hunger will be led by CEO Richard Pinder, MD Amy Claridge, CSO & Head of Entertainment Development … The post Rankin Creative agency rebrands as The Hunger first appeared on More About Advertising ..read more