The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of £36.6bn in 2023, the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first … The post UK advertising clocks up £36.6bn in 2023 first appeared on More About Advertising ..read more

Ekin Caglar, the head of agency tech at Publicis Groupe, has moved to the newly-formed T&Pm as global chief technology officer. It’s the first big hire since The&Partnership merged with mSix&Partners last month to form T&Pm with a promise to put “AI at its core”. Caglar is here to do just that, and has plenty … The post T&Pm hires global CTO from Publicis Groupe first appeared on More About Advertising ..read more

Hotel brand Sofitel’s new “creative vision” is a bit of a mouthful: “Where free minds meet in a world where cultures, personalities and ideas collide.” But it’s valiantly brought to life in this film, “The Encounter”, by the ever-popular Gillian Anderson and fellow actor Dali Benssalah as they move around Mexico City, colliding with cultures … The post Gillian Anderson encounters Mexico City for new Sofitel campaign first appeared on More About Advertising ..read more

America’s Interpublic did slightly better than expected in Q1 2024: total revenue, which includes billable expenses, was $2.50bn against $2.52bn in Q1 2023; net revenue was $2.18bn, an increase of 0.3% from 2023 leading to an organic increase of 1.3%. Operating income was $184.2 million compared to $188.3 million in 2023. US-based rival Omnicom reported … The post Interpublic inches ahead of forecast in Q1 2024 first appeared on More About Advertising ..read more

Does it matter which creative agency is biggest by media billings? Less so, obviously, since the separation of media departments into standalone (although mostly holding company-owned) agencies from the old full-service model, but it still gives a steer on who’s doing best even though a more accurate guide – income – is mostly unavailable. In … The post Saatchi to emerge as biggest UK creative agency by billings first appeared on More About Advertising ..read more

Even the most ardent dog-lover will get their fill with The Or’s new ad featuring hundreds of Labradors, each one apparently unique if you care to look closely enough. It’s like Dances with Wolves meets the Andrex Puppy – a surreal world where, of course, your dog is “Never Average.” Which is why you might … The post Every dog has its day in The Or’s new film for Tails.com first appeared on More About Advertising ..read more

Charities can get a bit desperate in the battle for attention; what used to be regarded as unmentionable often figures on their calling card. Aussie charity Cancer Chicks (great name) is trying to win even more attention with new campaign FUCC It. FUCC It is aimed to get Australians en masse talking about and supporting … The post Aussie Cancer Chicks say good riddance to cancer (sort of) first appeared on More About Advertising ..read more

Dallas-based money transfer giant MoneyGram – now described as a global financial technology company – has selected four new agency partners. Prophet will handle brand strategy, Cutwater creative, Dept UK social and iProspect media. CMO Greg Hall says: “As MoneyGram has rapidly evolved into a digital-first organization, we’re now equally invested in the strategic evolution … The post MoneyGram picks four new agencies first appeared on More About Advertising ..read more

Welcome to “Hungry Skies” airline, where passengers are every kind of annoying and only a Snickers bar can maintain the peace on board. Whether it’s a demanding elderly lady, a boasting businessman, a yoga nut, or friends who treat their seats like a personal spa, each character is instantly recognisable. BBDO New York’s latest iteration … The post Snickers’ ‘Hungry Skies’ airline takes comedy to new heights first appeared on More About Advertising ..read more

Another entry in 2024’s humour stakes, “Farewell teenage me” from P&G’s Old Spice to flog its “perfume quality” range. Or, maybe, “smellcome to manhood.” Yes there are quite a lot of jokes in this new campaign from Wieden+Kennedy London, embarking on the lower slopes of the mountain that remains Old Spice’s “The man your man … The post Old Spice sets off again up humour mountain with coming of age spin first appeared on More About Advertising ..read more