Summary: Unassigned traffic in Google Analytics 4 occurs when sessions cannot be traced back to a specific source or campaign, which is often caused by missing UTM parameters or tracking errors. This can make it difficult to understand your traffic sources and effectively evaluate your marketing efforts. To resolve this, make sure your URLs have […] The post Unassigned Traffic in Google Analytics 4: What It Is and How to Fix It appeared first on Techmagnate ..read more

Key Takeways The global home appliances market is growing, with India leading at a 10.3% CAGR (2022-2028). IoT and AI-enabled appliances are driving demand with smarter, energy-efficient features. Tier II/III cities and rural areas are emerging as key growth markets. Addressing price sensitivity, supply chain issues, and competition is crucial for success. Sustainability and digital […] The post Top Trends in Home Appliances: What Businesses Need to Know for 2025 appeared first on Techmagnate ..read more

The world of SEO is ever-changing, and AI navigates the future of SEO. The algorithms become increasingly sophisticated every day, and AI tools are helping marketers ease out tasks in a new world of data analytics, content optimization, and ranking improvement. The blog sees the impact of AI SEO exploring the crucial tools, advantages, disadvantages, […] The post How AI is Revolutionizing SEO: Tools, Benefits & Potential Challenges appeared first on Techmagnate ..read more

Summary: Too much of anything is bad, and that’s true for direct traffic too. In this article, we’ll tell you what direct traffic means in Google Analytics, the factors that contribute to it, and practical steps to manage it effectively. Direct traffic in Google Analytics refers to visitors who land on your website without a […] The post What Is Direct Traffic in Google Analytics and How to Measure It appeared first on Techmagnate ..read more

We live in times where everything we need on a day-to-day basis can easily be accessible via our devices, whether it is groceries, electronics, or even services. The pharmaceutical industry too has an online version, known as ePharmacies or online pharmacies. In recent years, the online pharmacy industry has rapidly transformed how people access medicines […] The post Online Pharmacy Industry in India: Current Landscape and Search Trends in 2024 appeared first on Techmagnate ..read more

We live in times where everything we need on a day-to-day basis can easily be accessible via our devices, whether it is groceries, electronics, or even services. The pharmaceutical industry too has an online version, known as ePharmacies or online pharmacies. In recent years, the online pharmacy industry has rapidly transformed how people access medicines […] The post Online Pharmacy Industry in India: Current Landscape and Search Trends in 2024 appeared first on Techmagnate ..read more

Summary: Imagine a cop show where the police triangulate a criminal’s location using technology. If you use similar technology to send a targeted message to people within a specific location, that’s what hyperlocal marketing is. Businesses use a hyperlocal marketing platform to focus on a particular location – a business park, a residential block, a […] The post Hyperlocal Marketing Your Guide for 2025 appeared first on Techmagnate ..read more

Summary: Imagine a cop show where the police triangulate a criminal’s location using technology. If you use similar technology to send a targeted message to people within a specific location, that’s what hyperlocal marketing is. Businesses use a hyperlocal marketing platform to focus on a particular location – a business park, a residential block, a […] The post Hyperlocal Marketing: Your Guide for 2025 appeared first on Techmagnate ..read more

Summary: In a market where personalized experiences lead to brand loyalty, customer data platforms (CDPs) should be at the core of your marketing strategies. By smoothly performing functions like data collection, data activation, data harmonization, and insight derivation, a CDP eliminates guesswork to create data-backed engaging experiences for a delightful and seamless customer journey. This […] The post What is CDP Marketing? Everything You Should Know in 2024 appeared first on Techmagnate ..read more

Summary: Driving users to your website is the first step – converting them to paying customers is the larger challenge. Conversion rate optimization or CRO is a strategic approach aimed at transforming every click on your website into a meaningful action, by using data to understand user behavior and refine CTA buttons, landing pages etc. […] The post Top Conversion Rate Optimisation Techniques to Boost Your Website’s Performance appeared first on Techmagnate ..read more