No one wants to read content about insurance, right? Wrong. According to the LSA, 68% of insurance consumers ran a search before scheduling an appointment or starting the buying process. The proof is there in black and white. Your potential customers want you to answer their questions and help solve their problems.  You can do this cost-effectively with informative, educational, and engaging content. By consistently publishing quality content, you’ll drive traffic to your website and be seen as an authority in the eyes of your target audience. Importantly, you’ll also be c ..read more

Organic food, natural food, comfort food, bowl food, soul food, fast food, local, heritage. These are all words that evoke an emotional response when we think about what we want to eat and the reasons we buy into specific brands and products. As the consumer exodus from the High Street continues, food and drink retailers without a brick-and-mortar presence are busy working out how to use product descriptions to tap into why online shoppers buy the products they do. On the flip side, our favourite dining spots are looking for new ways to increase footfall with effective content marketing.  ..read more

Over 7.5 million blog posts are published on the web every single day. That’s a monthly total of around 230 million blogs. Now, you won’t be competing against all of these. Different industries, audiences and regions will cut this number down quite significantly. However, to stand out in your niche, you need to fight for the top content spots online. And the key to doing this well? Evergreen content. In this post, we’ll tell you everything you need to know about this type of content. We’ll also share some excellent evergreen content examples. What is Evergreen Content? Evergreen conten ..read more

Google has released a new update that has deindexed hundreds of websites, targeting AI-generated or ‘spammy’ content. The March 2024 Core Update is good news for content marketers as low-quality content is penalised in favour of original, high-value website copy. It’s improving the quality of search rankings and refining spam policies with the goal of making the search experience the best it can be for its users. So, what does this Google algorithm update in March 2024 mean for content creation?  Why has Google made this update?  Since the release of ChatGPT, more businesses have ..read more

Are you making the most of your site’s blog? Or is blogging often left off your content marketing strategy? You’re missing a trick if you said yes to the latter. And why? Marketers who use blogs generate 67% more leads than those who don’t. Those are crazy results that you NEED to be making the most of. In this ultimate guide, we de-code how to start, maintain and ace a successful blog for your brand, with blog writing tips and content ideas to help you get the ball rolling. Let’s get into it… What is a blog? A blog is a website or site page that shares regular content on a specific topic ..read more

Valued at $820 billion in 2023, fashion is the world’s leading eCommerce industry. ASOS, boohoo.com and Revolve are among the top ten companies making the most online. While their vast followings and influencer collaborations work around the clock to build brand awareness, compelling content is at the heart of all these brands. In this blog, we are taking a look at the best clothing store product description examples to help you write your own. We discuss why you need them on your site and the best practices for good fashion content writing in 2024. Let’s get into it.&nbs ..read more

As of last year, the fashion industry was valued at a whopping $1.7 trillion. And that number is set to only get higher. The money aside, it’s pretty tricky to visualise just how big this industry is. But when 430 million people across the globe work in fashion – that’s more than the entire population of the US and UK combined – you get a good idea of the sheer size of it. Within this industry, there are thousands of brands, from independent names and high-street staples to luxury labels and business apparel manufacturers. But at the heart of these subsectors, you’ll find a shared goal ..read more

Travel blogs are crucial to the marketing funnel for travel agents and leisure brands. In this blog, we dive into how to write a travel blog post, why they’re essential, and share our top travel blog writing tips to help you reach your target audience at each stage of the buying journey. Before a person books a holiday, they usually go through the five steps of travel buying:  Dreaming Planning Booking Experiencing  Sharing Searching for and reading travel blogs can happen almost anywhere during this process, so when planning your content strategy, you should consider titles that ..read more

Making an impression that lasts in your content marketing is crucial for developing brand loyalty. But how do you do it? You’ve got to be memorable. And by creating and sticking to the distinctive tone of voice guidelines, your customers will keep coming back for more. In this blog, we look at why your tone of voice is important and share some tone of voice examples from brands that are nailing their branding game. What is tone of voice?  We’ve written a couple of blogs on tone of voice before – why a consistent tone of voice is important? And how to create some good tone ..read more

You may be new to the world of Copywriting, or you may have time to spare and want to level up your know-how. With the new year fast approaching, there’s no better time to put improving your skills on top of your list. And with thousands of resources online and a million things to read, knowing where to start when it comes to upskilling can be daunting. But don’t sweat – we’ve been in the game long enough to show you how to improve your copywriting skills. Here are 20 great ways to level up our copywriting know-how in 2024.  1. Truly understand what a copywriter does Before you get in ..read more