The importance of online impressions has caused the legal industry to undergo a dramatic new wave of advertising avenues and customer expectations. About 84% of law firms generate leads through organic social media traffic. The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients.  Law firms should have and implement a solid content marketing strategy to build trust, attract qualified leads, and establish themselves as authorities. This blog will explore ten practical ideas for law firms to ..read more

Have you ever used the marketing pyramid to guide your customer retention strategy? If not, you could be missing out on a helpful framework that allows you to map out strategies that not only acquire customers but keep them around for a long time. The marketing pyramid shows how you can move from simple ways to build awareness to more advanced strategies that build deeper connections with customers. This is often through personalized experiences, social media engagement, loyalty programs, and more. Join us as we go over these strategies in more detail, along with examples that illustrate how ..read more

Content marketing has emerged as a powerful tool for small businesses to compete on a global scale. By creating high-quality and valuable content, you can reach out to your target audience effectively, build brand awareness, and establish your business as an industry expert.  However, implementing content marketing strategies on a budget can be challenging for small businesses with limited resources. But we have some solutions for you.  If you run a small business and are looking for easy ways to create content on a budget, this post can help you. So, let’s explore 5 effective conte ..read more

Inboxes are outright overflowing nowadays, making it a real challenge for any email to actually grab the attention of your target audience.  It’s easy for marketing teams to fall into the trap of sending out the same old content, which only leads to readers tuning out—but what if there was a way to make your emails a must-read? Well, that’s where the magic of content curation comes into play.  Tailoring your email content to specific audience segments can significantly enhance relevance, engagement, and overall success in email marketing, leading to a 30% higher open rate compared t ..read more

We’ve often heard the importance of creating thought-leadership content for our brands and doing content curation as two separate marketing tasks.  But what happens when you merge these tasks together, and what impact do you believe they can make?  Dive in to find out why content curation is vital for building thought leadership online and some of the best practices when it comes to curating content for thought-leadership posts.  Content curation vs. content creation  The primary difference between content curation and content creation is the difference between old and ne ..read more

“Curation” is most often associated with Art World professionals. Art curators skillfully choose and organize art around a central theme or idea. This creates an impactful experience for the viewer. Content curators do the same thing. When you curate content effectively, you are bringing together a carefully selected experience to enhance the value to your readers that has them returning again and again. Here’s a look at why content curation matters and how to get started.  What is the goal of content curation? Good content curation creates a valuable user experience. You are cutting thr ..read more

As more and more new content comes up on the internet every minute, creating compelling content is only half the battle. You must now be wondering what that other half is. Well, the next big battle is to get that content in front of the right audience. But if you have the right strategy, you can definitely make it happen. A well-laid content curation strategy can not only help you get your content in front of the right audience but also attract traffic and boost your SEO efforts. In this blog post, we’ll take a closer look into the world of strategic curation, exploring what it is, how it can ..read more

There are more than 600 million active blogs across the internet. Over 2 million blog posts are published every day. 80% of internet users interact with social media sites and blogs. That’s an avalanche of content being produced daily. You want to establish yourself in the noise.  Carve out a niche where only the best, most intriguing content in your industry is gathered and shared with your audience.  To do this effectively, you’ll need to understand content aggregation and curation. Below, we outline the basics of both, in addition to sharing six advanced curation techniques to se ..read more

“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. Here we’ll de-mystify content distribution, define what it is, best practices, and how to use some advanced content distribution strategies to get the most out of your marketing assets.  What Is Content Distribution? Content distribution is the strategic process of sharing content a ..read more

Are you here because your blog has hit a bit of a dull patch? You’re not alone. Keeping your content marketing strategy fresh and engaging is a tough gig, and let’s be honest, it can sometimes get pretty stale. It’s a common hurdle for many businesses, but hey, there’s always a silver lining – giving your blog a new lease on life is totally within reach! And don’t worry; we’re not suggesting that you should start from scratch. We’ve got some smart, contemporary tactics up our sleeves that’ll add that much-needed zing to your content. This way, it becomes a treat not just for your readers but ..read more