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Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
Are you reading these posts? has moved. Visit The Godard Group for daily law marketing reads that will help you grow your practice ..read more
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Use Big Data to Help Potential Clients Find Your Content
Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
If you're writing about "premises liability" injuries when potential clients search for "slip and fall" accidents, you're setting yourself up to fail, writes Julie Howell in Five Ways Lawyers Can Use Google Trends. They won't even find your post if you're not framing the issues using the words they type into the search box. But big data can help: Rather than build your marketing strategy around the way you think your target client is searching, focus on the keywords and topics you know they’re searching, based on research. Howell's post is a practical guide to connecting your written work with ..read more
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Is Your Social Media Authentic?
Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
To be effective on social media, writes Alan Singles in Does Your Law Firm Social Media Strategy Put Humans First?, law firms need to be authentic. They need to be human: To be real, social has to be run by people who will read and react to comments and concerns being posted on your social channels. ... Your social strategy has to be more than an afterthought in the marketing plan. It has to tell stories (good or bad), and it has to react and allow for that personal side. Read the post. Take Singles' advice and add some authenticity to your digital strategy to connect with the people you ..read more
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Gain Trust With A Positive First Impression
Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
There's no avoiding it: people make snap judgments about your trustworthiness as soon as they meet you, writes Sue Shellenbarger in The Mistakes You Make in a Meeting’s First Milliseconds. And that could cost you. But it doesn't have to be that way.  With a little work and self-awareness, you can ensure a positive first impression. People teamed in an investment game with online partners whose facial images appeared friendly and reliable entrusted their partners with 42% more money than those whose partners looked downbeat and threatening Read the piece. Focus on the nuances of ..read more
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True Thought Leaders Lead First and Think Second
Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
Publishing your ideas doesn't make you a thought leader, writes Justin Gray in Here's the Real Way to Define Thought Leadership. It Comes Down to 3 Things. In fact, positioning yourself as a thought leader when you're not merely creates noise and makes it harder for others to find insights that are truly valuable. The term thought leader is supposed to represent genuine expertise. Yet, we too often see the term self-applied extremely liberally which hurts anyone who has genuinely earned the title. Gray's piece is a useful primer on what makes a thought leader, and a guide to the qualities ..read more
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What's Your Client Experience?
Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
Client experience isn't client service or client feedback or key account management or even client relationship management, write Lee Grunnell and Jerry Angrave in Five star: The silk & steel of client experience for professional firms. In fact, it isn't a "thing" at all, but the way you do business: Remember that client experience isn’t a project. It doesn’t start & finish. Done properly, it’s a fundamental part of how you do things - if you really want to be client-centric. Their post provides a practical look at client experience and what means for you the service provider (and ..read more
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Networking Without a Net
Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
A robust network is a key element of success, writes Dorie Clark in How to Make the Right Connections When You Don’t Already Have an “In.” So how do you start? More to the point, how do you create a meaningful network when the people you know don't have the connections you need? It’s not easy to break into new, high-end circles when you don’t already have an “in.” But it’s not impossible.  Clark proposes four strategies that will help you establish yourself and start building the network you need. Read the post. Follow her advice. Create your own "in ..read more
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It's The Connections You Make For Others That Add Value
Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
Could your clients benefit from connections you offer, asks Thames Schoenvogel in Connect Your Clients in 2018? Because that's the key to meeting their needs: ... helping to foster those connections is yet another way to strengthen client relationships and become an irreplaceable and trusted advisor. Read the post. Think about people you know who can help your clients achieve success. Then make the introductions. They'll be glad you did ..read more
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Networking 101 or, You're Doing It Wrong
Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
There's a right way and a wrong way to network, says Mike Steib, CEO of XO Group. And you're probably doing it wrong...  In Don't Just Network — Build Your 'Meaningful Network' to Maximize Your Impact, Steib gives a detailed look at the right way. It's chock full of practical guidance for everyone whose networking is critical to their success: Avoid temptations to talk about yourself. Pivot their questions about you back to them. Watch how eagerly this person takes the chance to tell you more about his or her passions.  Read the post. Take it to heart. Then follow Steib's advice, an ..read more
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What's Your Client Data Telling You?
Lance Godard | Are You Reading These Posts?
by Anonymous
3y ago
Customer data, write Brad Brown, Kumar Kanagasabai, Prashant Pant, and Gonçalo Serpa Pinto in "Capturing value from your customer data," is strategic. It gives companies (they're not talking about law firms, but the same principles apply) a competitive advantage: Research tells us that organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Read the post. Look at the data you've been capturing - for decades, in many cases - and think about what it reveals about your existing clients, about potential clien ..read more
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