JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes. The post Behind a leading diabetes research foundation’s rebrand appeared first on Siegel+Gale ..read more

Skip the AI press releases. Start small, focus on results and build capability before scaling. The winners aren't talking because they're too busy transforming AI into a real competitive advantage—not a headline. The post The anti-hype AI playbook: what marketing leaders aren’t talking about appeared first on Siegel+Gale ..read more

The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape. The post Navigating brand management in the current era of corporate spin-offs: a guide for CMOs appeared first on Siegel+Gale ..read more

From our perspective, the world can be divided into two camps: simplifiers and everyone else.  As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.   The post Dare to simplify appeared first on Siegel+Gale ..read more

Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken. The post Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship appeared first on Siegel+Gale ..read more

Gen X, Millennials and Gen Z are set to inherit $84 trillion in assets. As wealth shifts hands, wealth management firms will need to shift how they go to market to engage desirable new investors and capitalize on the “great wealth wave.” Associate Strategy Director, Elizabeth Rodriguez examines how wealth management firms can re-evaluate their brand and innovation strategy to feel a little less complicated and reach new investors. The post Greatest wealth transfer in history will create brand challenges for wealth manager appeared first on Siegel+Gale ..read more

Has your brand created deeper bonds in your sector? Is your brand experience cohesive, consistent and compelling? Senior Strategy Director, Patrick Kampff, explores how brand experiences create lasting memories. The post Brand experiences create memories appeared first on Siegel+Gale ..read more

Over the last few years, the healthcare industry has arguably seen some of the most considerable changes, outside and in. Through our conversations, the profiled set of business leaders shared insights on what has changed in the healthcare industry, what will be transient vs. sustained going forward, and how critical marketing and brand purpose is in driving decision-making and achieving market success. The post In their words: Healthcare looking to the future appeared first on Siegel+Gale ..read more

Here, we speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner. The post Adswerve: Move fearlessly forward appeared first on Siegel+Gale ..read more

In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether. The post Tether: Turning the largest stablecoin into a digital disruptor appeared first on Siegel+Gale ..read more