Google Ads API v14 will sunset on June 5, 2024. After this date, all v14 API requests will begin to fail. Migrate to a newer version prior to June 5, 2024 to ensure your API access is unaffected. Here are some resources to help you with the migration: Upgrading to the newest version Release notes You can view a list of methods and services your project has recently called using the Google Cloud Console: Open the Dashboard page (found under APIs & Services) in the Google Cloud Console. Click on Google Ads API in the table. On the METRICS subtab, you should see your recent requests plott ..read more

The Content API for Shopping now automatically increases your products and accounts quotas as your account grows. Because your API quota now changes dynamically, we have removed the static chart from our published limits guide. To check your current daily quota and usage, and current per minute quota, you can call the quotas.list service. The following errors are not API quota errors and can’t be resolved by automatic quota increases. They require you to request a quota increase. too_many_items: Merchant quota exceeded too_many_subaccounts: Maximum number of subaccounts reached Automatic quo ..read more

To align more closely with industry practices and embrace OpenRTB as the standard protocol, Authorized Buyers Real-time Bidding protocol will sunset February 15th, 2025. Following this date, bid requests will no longer be sent to endpoints configured to use the Authorized Buyers RTB protocol. After this time we will support the OpenRTB protocol only. We strongly recommend that you transition to either the JSON or Protobuf formats of the Authorized Buyers OpenRTB protocol implementation as early as possible to avoid interruptions to your bidding integration. As a first step in migrating to Open ..read more

Today we’re announcing the deprecation of Structured Data Files (SDF) v5.5. This version will sunset on October 3, 2024. Migrate to v7, the most recent version, by the sunset date. Instructions on how to migrate to v7 can be found in our migration guide. Once v5.5 is sunset: The default version of partners and advertisers using those versions will be updated to the oldest supported version, v6. sdfdownloadtasks.create requests using the sunset version in the request body will return a 400 error. If you run into issues or need help with your migration, please contact us using our support cont ..read more

Today we are pleased to announce the release of a dedicated Performance Max developer guide. With this release, we’ve moved Performance Max content to its own tab in the main navigation of our developer documentation with a dedicated landing page and updated navigation to help you more easily find the information you need to build Performance Max integrations. Other notable improvements include: Adding a new Structure requests guide that details many of the intricacies of constructing requests that create and update Performance Max campaigns More clearly identifying and renaming business goa ..read more

On April 2, 2024, the Display & Video 360 API will institute a new project-level quota of 1500 total (read and write) requests per minute per project and 700 write requests per minute per project to help protect our infrastructure and improve the stability of the API for the overall community. All Display & Video 360 API requests that a project makes will count towards this new quota. This new quota will replace the existing general request quota limits and be enforced along with existing advertiser-specific request quota limits. Most existing projects don’t exceed the new quota limi ..read more

Version 23.0.0 of the Android Google Mobile Ads SDK is now available. We recommend upgrading as soon as possible to get our latest features and performance improvements. The minimum Android API level is 21 Starting in version 23.0.0, the Google Mobile Ads SDK requires all apps to be on a minimum Android API level 21 to run. To adjust the API level, change the value of minSdk in your app-level build.gradle file to 21 or higher. Ad Manager builder methods can now be chained In version 23.0.0, AdManagerAdRequest.Builder methods inherited from its parent can be chained together to build an AdManag ..read more

Starting with version 19.0.0, the Google Ads API client library for .NET requires .NET version 6.0 or higher. Support for .NET Framework remains unchanged and the minimum required version remains 4.7.2. Version 18.1.0 of the Google Ads API client library for .NET, which adds support for the Google Ads API v16, will be the last version that supports .NET version 5.0. We will still fix security issues for this client library version until the Google Ads API v16 is sunset in January 2025, but no new features will be added. .NET version 5.0 reached its end of life in May 2022. Microsoft no longer ..read more

We're excited to announce the launch of "Solutions," a new tool for Google Ads that makes it easier to manage and automate tasks in your account. With Solutions, you can quickly and easily generate reports that show you how your campaigns are performing against your business goals, automate simple management tasks and more. Solutions is available for free in Google Ads under Tools and includes a number of features that make it easy to customize your reports, including the ability to: Filter your data by campaign, ad group, keyword, or other dimensions Set flexible budgets Manage negative keyw ..read more

Starting March 11, 2024 we are rolling out a permanent change that automatically pauses ad groups that were created at least 13 months ago and have not had impressions in the past 13 months. The rollout is expected to be complete for all production Google Ads accounts by April 30, 2024. This is being done to improve Google Ads experience for advertisers. Advertisers who are affected by this change will be able to unpause ad groups if they still need them. However, we recommend that advertisers review their ad groups and only unpause the ones you expect to get impressions in the coming weeks. U ..read more