Agile Marketing, Change Management, Banking, Success Stories, Institutionalize Change, Agility Journey, Podcast ..read more

 Episode Summary:  In this episode, we sit down with Steve Davis, Managing Director and Transformation Lead at Accenture. With a rich history in Agile that spans nearly two decades, Steve offers invaluable insights into the evolution of Agile in marketing, including one of the earliest Agile Marketing transformations we’ve heard of; Ancestry.com in 2005!  This conversation sheds light on the importance of agility in today’s dynamic marketing landscape. Highlights: Steve Davis recounts his journey with Agile, including an early transformation at Ancestry.com in 2005 Discover ..read more

This interview will focuses on scaling Agile, OKRs, working with private equity firms, what most organizations get wrong when adopting Agile marketing, and other topics. Our guest is Yuval Yeret, a SAFe fellow, co-contributor with me to IC-Agile’s Agility in Marketing certification. [03] – Introduction Jim Ewel welcomes our guest, Yuval Yuret, a Lean Agility and Flow Coach, Safe Fellow, and Professional Scrum Trainer. The episode will focus on the importance of shared goals like OKRs, the difference between OKRs and KPIs, and how Agile methodologies can help teams adapt to change. [01:01] – E ..read more

We’re speaking with Josh Bradshaw, Agile Coach at Workiva with a deep background in both Agile and marketing. Josh will be sharing his story with us today and talking about managing change in organizations. Show Notes: Episode: Managing Change with Agile in Marketing  Host: Melissa Reeve  Guest: Josh Bradshaw, Agile Coach at Workiva Josh was born and raised in Arizona, which is where his wife and 4 kids currently reside. He was introduced to Agile 10 years ago and since then has taken it with him every where he can. He is currently an Agile Marketing Coach at Workiva and loves worki ..read more

In this episode, Melissa Reeve leads a panel discussion about the past, present, and future of AI in marketing and how it relates to Agile Marketing. This panel includes: Paul Acito, Dr. Sarah Smith-Robbins, and Samantha Daugherty.     ..read more

We had the pleasure of speaking with Laura Perrott, Global Director of Brand and Digital Marketing at Colt Technology Services. Laura got her start at Telecom New Zealand, and then moved to the UK, where she joined Colt Technology Services. In her thirteen years at Colt, she led a rebrand, launched a performance marketing approach, brought in growth marketing methodology, and designed an integrated global marketing campaign function. She’s equally passionate about analytics, process and content management. She is also dedicated to inclusion & diversity with a focus on promoting women in t ..read more

This is part two of the conversation between Hannah Bink, Senior Director of Digital Marketing and Operations at Scaled Agile and Melissa Reeve of the Agile Marketing Alliance (https://agilemarketingalliance.com/). They continue to explore participatory budgeting and Lean portfolio management approaches.     Transcript Welcome to the Marketing Agility Podcast, where we discuss all things related to the growing field of Agile Marketing. This podcast is co-produced by Frank Days and the Agile Marketing Alliance, so that we can learn, share, and grow together. I’m Melissa Reve, and I ..read more

We had the pleasure of talking about participatory budgeting with Hannah Bink, Senior Director Digital Marketing and Operations at Scaled Agile. Participatory budgeting is a democratic process that allows community members, team members or stakeholders to directly participate in decision-making regarding how funds get allocated. It’s best known in the public sector as a means of distributing public funds, but has become a very popular tool in enterprises trying to figure out how to allocate their spending as well. Participatory budgeting involves involving citizens in the budgeting process, a ..read more

In this episode with talked with Joan Davenport of Natwest bank, who is the Planning and Performance Lead for the Wealth Franchise in their marketing organization. Joan has a deep background in helping technology and finance professionals adopt Agile and Lean ways of working and more recently transitioned to helping marketers understand and adopt Agile. She will share her experience in making this transition. Joan’s Bio With deep experience in Lean and Agile transformation, Joan has spent the past 30 years getting hands on experience of identifying and implementing strategic changes to ope ..read more

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