Virtual and augmented reality (VR and AR) have been around for a while now. However, they are starting to make their way into the world of digital marketing in a big way. These technologies offer a unique and immersive way for businesses to connect with their customers, and they are only becoming more important in the future. Our guide explores the potential of virtual and augmented reality, including how it is already being used today and what we can expect to see in the near future. What is Virtual Reality (VR)? Virtual reality is a computer-generated simulation of a three-dimensional enviro ..read more

Google Ads, formerly known as Google AdWords, is a powerful advertising platform that enables businesses of all sizes to reach potential customers through search engine results and other websites. About 56.1% of search ad revenue in the USA belongs to Google. That’s a significant amount! Google ads are an effective way to get high-quality leads. They rank among your most expensive lead generating techniques, though. When you invest in paid search ads, you need to see a return. What could be more frustrating than wasting your budget on low-quality leads? There are a few tactics and be ..read more

Digital marketing is an ever-evolving field, with new technologies and strategies emerging all the time. Staying on top of the latest digital marketing trends is essential for businesses looking to succeed in the digital space. As we enter the new year, it’s essential for businesses to stay up-to-date on the latest digital marketing trends to ensure they are effectively reaching their target audience. Importance of keeping up with Digital Marketing Trends It’s important for businesses to stay up to date with the latest digital marketing trends in order to remain competitive. By keeping up with ..read more

Whether you’re new to digital marketing or you’re a seasoned pro from the early days of SEO, you’ve probably seen your fair share of jargon. Marketing acronyms like SEO and SEM are both numerous and confusing, which doesn’t make it easy to feel confident about finding the right strategy. However, if there’s one thing you probably are confident about, it’s that getting to the top of Google’s search results is the key to your brand’s success. After all, with a whopping 25% of all searchers clicking the first organic link, it’s a hike in visibility you can’t afford to miss out on ..read more

Are you hoping for an increase in sales over the holiday period but not sure how to make it happen? It can be tough to keep up with the latest eCommerce best practices, especially during the hectic holiday season.  But don’t worry, we’ve got your back. The holidays are a time when sales are at their peak, but competition is fierce. If you’re not using the latest eCommerce best practices, you’ll get left behind.  By following these five eCommerce best practices, you’ll be sure to maximize your holiday sales and stay ahead of the competition. Read on for more details: 1. Ecommerce ..read more

Did you know that people celebrate Boxing Day in countries such as Australia, Austria, Canada, Germany, the United Kingdom, and Hong Kong? Along with Christmas, people around the world celebrate Boxing Day as the last shopping event before the end of the year. Many businesses as part of their Boxing Day marketing strategy offer large discounts on their products and services to attract customers in a very competitive market. Since there is so much competition, it can be difficult for business owners and marketers to know how to create Boxing Day marketing campaigns that will deliver a ..read more

Did you know that advertising budgets significantly increase during the holiday season? Not only that but website clicks and traffic increase from more shoppers browsing online for gifts during the holiday season. If you are a small business, you want to make sure you have a digital marketing strategy that stands out for holiday marketing! Not sure what to do? Keep reading for marketing strategy ideas that you can use! 1. Create a Gift Guide If you have a website that also has a blog, this is a great opportunity to highlight some of your best products for your customers. Creatin ..read more

About 75% of marketers agree that Google is becoming the new homepage for local businesses. In fact, 64% of consumers use Google Business to find business addresses and phone numbers. Without a strong search engine optimization (SEO) strategy, however, you could miss the chance to reach local customers. Read on to learn everything you need to know about local SEO. Using this guide can help you reach more local consumers online. Then, you can start generating more website traffic, leads, and sales to help your business grow! Discover how local SEO works with this comprehensive guide t ..read more

If companies want to boost all of their marketing efforts, there’s only one asset that affects everything; their website. While web developers are on the decline in the US, their demand is expected to grow by 13% by 2030. For newer developers, this means higher pay, higher job security, and more options! Whether you want to learn the skill to save money for your business or start a new career, let’s talk about how to learn website development! Determine Your Goals Do you want to build a DIY site for your business, freelance service, or hobby? Do you want to enter a career as a web develop ..read more

Canada is under attack over the internet. Nearly 800 companies reported data breaches to the federal government between March 2020 and March 2021. At least nine million Canadians were affected by these breaches. Cybersecurity is no light matter. It requires your full attention and effort. Start your cybersecurity efforts today by informing yourself about online security.  What is cybersecurity, and why is it so important, even if you own a small business? How can your business be attacked? How can you keep your business safe, and what should you do during an attack?  A ..read more