If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees’ attention. However, turning attendees into qualified leads for your organization requires more than just nabbing a prime spot on the show floor and hoping people flock to your booth. It’s not about having the biggest space or the flashiest booth design (th ..read more

As an event organizer, part of your job is to inspire your audience to not only sign up and show up, but to actively participate in your event experience. And if you can engage and excite them in the days, weeks, or months leading up to your events? Well, imagine how much more engaged, excited, and invested those folks will be once they finally arrive onsite. As the President of KEL Consulting, a client-driven event and project management company, Kelly Legris has planned everything from luncheons fit for a queen (Her Majesty Queen Elizabeth, no less!) to conferences, trade shows, and meetings ..read more

As an event organizer, your to-do list is likely never-ending. You have to juggle all of your event goals, priorities, vendors, sponsors, and attendees at once. With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The answer is with the right technology. The best event management software will act as your partner throughout the event management process. Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade sho ..read more

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Providing sponsors and exhibitors with real value requires more than just offering premium booth space.  To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite. By offering them a cost-effective Lead Capture App, you will help them make the most of the conversations they have with your attendees. Traditionally, exhibitors would trade con ..read more

While check-in represents the official beginning of an attendee’s event experience, registration is the true kick-off to your event. This process gives attendees their first glimpse into your event and how it will be run. When you provide an efficient event registration experience, you make a great first impression on attendees and get them excited for what’s to come. Event registration software streamlines the registration process, making it easier for both event organizers and attendees. To help you find the best event registration software for your organization, we’ve compiled a list of 15 ..read more

Event organizers are always looking for new and innovative ways to satisfy their ultimate goal: engage attendees and offer them an immersive event experience. Gamification is becoming an increasingly popular solution, stirring up excitement amongst attendees with game-like elements and challenges. Research even shows that 89% of individuals would spend more time on an app if it included some elements of gamification. If you’re looking to increase event app usage and have attendees take charge of their own event experience, gamification is your solution. To help you dive into this attendee enga ..read more

For event planners and organizers, reliable event check-in software can mean the difference between excited and frustrated attendees. The right tool not only streamlines the registration process but also ensures a smooth, professional experience for attendees from the get-go. However, with so many options on the market, identifying the best event check-in software for your conference attendance tracking can be quite a task. In this introduction to the best event check-in software, we’ll look at what each platform has to offer. From seamless integration and ease of use to enhanced networking ca ..read more

Without a doubt, conference apps are a must-have tool for any event organizer. In fact, an overwhelming 91% of event organizers claim event apps are crucial to their success. This type of tool can help you streamline registration, check-in, networking, and communication, all while making your event more interactive for attendees. Even attendees themselves enjoy using event apps and consider this technology an integral part of their event experience. However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! In this guide, we’ll ..read more

Whether you’re organizing a large-scale conference or a smaller workshop, adding event gamification to the mix can elevate the participant experience and help organizers reach their goals. In this post, we’ll discuss the power of gamification for different event types and provide you with 19 gamification strategies and ideas to bring some fun to your next event! We’ll also look at examples of organizations that successfully used gamification as part of their event strategy. What is Gamification in Events? Gamification means using game-like strategies to make activities, tasks, and experie ..read more

The best events are ones that actively encourage attendee participation. You want your attendees buzzing—not snoozing—on the big day, so they can enjoy the results of your hard work! That’s why we’ve curated 23 unique event engagement ideas, including special strategies for: Pre-event and post-event engagement Annual conferences Virtual events Ready for some audience engagement examples to make your next event better than ever? Let’s jump in! What Is Event Engagement and Why Does It Matter? Event engagement refers to the level of attendee interaction, participation, and connection at an even ..read more