Welcome to 2025! No matter whether you’re a PR pro inside a corporation, a non-profit or an agency, you’re responsible for guiding your organization through a new world of marketing, PR and communications. Here are four predictions – relating to AI, media consumption habits, cross-functional comms alignment and crisis communications – and how to best… The post New Year, New Predictions, Same Goal: Authenticity appeared first on Maccabee Blog ..read more

If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. But you may also have a potentially untapped opportunity: online reviews platforms. Online reviews are an often-overlooked channel that, although they may seem daunting due to the rules and regulations that marketers must follow, can offer… The post Best Practices for Effective Online Reviews Management appeared first on Maccabee Blog ..read more

Have you heard? The 2024 election season is upon us! Democratically and positively, all Americans have the opportunity to make our voices heard as we go to the polls in November. Good or bad, to aid in our decision making, our democratic norms of late have all of us exposed to years-long campaigning, billion-dollar ad… The post What Every Communicator Must Consider During this Heated Election Season appeared first on Maccabee Blog ..read more

Influencer and brand partnerships are nothing new  — witness such recent high-profile influencer and brand partnerships from Ben Affleck, Matt Damon and Tom Brady partnering with Dunkin Donuts for a Super Bowl ad to model/social media personality Sophia Richie Grainge’s partnership with jeweler David Yurman. BUT the evolution of how brands are now partnering with… The post Brand Partnerships Unwrapped: The 4 Influencer Trends Every CPG Marketer Must Understand Now appeared first on Maccabee Blog ..read more

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? What steps should you take immediately to entice potential employees and retain your current employees —especially during a time when competitors are wooing them with the bait of ever-soaring benefits and salaries? Nicole Garrison, Senior Director of Employer Brand and Marketing for RBC To find out for you, we enjoyed a lively interview with Minnesota-based Nicole Garrison, the former Vice President of Corporate Public Relations for U.S. Bancorp – and now, the Senior D ..read more

This content is password protected. To view it please enter your password below: Password: The post Protected: Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1 appeared first on Maccabee Blog ..read more

This content is password protected. To view it please enter your password below: Password: The post Protected: 5 Experiential Trends Every Brand Marketer Must Know For 2024  appeared first on Maccabee Blog ..read more

This content is password protected. To view it please enter your password below: Password: The post Protected: 5 MEDIA TRAINING LESSONS FROM THE DISASTROUS TESTIMONY OF MIT, HARVARD AND UPENN PRESIDENTS appeared first on Maccabee Blog ..read more

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi, Home Depot, and BEHR at the annual HAVEN influencer conference. Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub, influencer marketing was a $13 billion industry in 2021. However, it’s anticipated that the global market for influencer marketing will reach $84 ..read more

We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. What’s a marketer to do? For CES, these iconic technology brands and media outlets are an inte ..read more