This content is password protected. To view it please enter your password below: Password: The post Protected: Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1 appeared first on Maccabee Blog ..read more

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This content is password protected. To view it please enter your password below: Password: The post Protected: 5 MEDIA TRAINING LESSONS FROM THE DISASTROUS TESTIMONY OF MIT, HARVARD AND UPENN PRESIDENTS appeared first on Maccabee Blog ..read more

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi, Home Depot, and BEHR at the annual HAVEN influencer conference. Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub, influencer marketing was a $13 billion industry in 2021. However, it’s anticipated that the global market for influencer marketing will reach $84 ..read more

We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. What’s a marketer to do? For CES, these iconic technology brands and media outlets are an inte ..read more

Christina Milanowski, associate director of social media for Life Time Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski, associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year. Aaron Komo, senior brand manager for social and community at Noom Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting ..read more

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? What content distribution platforms will be most effective to drive engagement and sales? And, dear God, what do we do about user-generated content featuring our brands? So our Minneapolis public relations agency invited two content marketing masters — Kevin Hunt, General Mills’ senior manager of corporate content ..read more

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Any presentation that includes bar charts made with milk chocolate pieces has to be good, right? That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series. My conversation with Pulizzi centered around Joe’s new book “Corona Marketing and Beyond – What Marketing Professionals Must Do Now to Survive the Crisis.” In it, he writes that the COVID-19 pandemic has changed the world as w ..read more

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. What about Twitch? LinkedIn video? Never fear! Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” Here is a recording of the entire 45-minute event. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It ..read more