Social desirability bias is one of those hidden risks that can quietly undermine the quality of market research data. In essence, it’s when respondents provide answers they think are more… The post How to Get Honest Answers: Combating Social Desirability Bias in Surveys first appeared on Research Rockstar Training & Staffing ..read more

We’re thrilled to introduce our new and improved Free Trial for Research Rockstar eLearning! Whether you’re looking to sharpen existing skills or explore new areas, our expert-led courses are designed… The post Announcing Our New and Improved Free Trial for Aspiring Research Rockstars first appeared on Research Rockstar Training & Staffing ..read more

As a Market Research & Insights professional, your time is precious. Yet, too often, you’re bogged down by “grunt work”—those tedious, time-consuming tasks that, while necessary, aren’t where your true… The post Spending Too Much Time on Low-Level Work? How to Reclaim Your Strategic Edge first appeared on Research Rockstar Training & Staffing Inc ..read more

Introducing IDI Rockstar Pro, the ultimate tool for elevating your team’s qualitative research interviewing skills. In the world of Market Research, Insights, and CX, effective in-depth interviews (IDIs) are crucial… The post Introducing IDI Rockstar Pro: For Amazing IDI Interviews first appeared on Research Rockstar Training & Staffing Inc ..read more

A major upgrade has been made to the Research Rockstar Student Dashboard, designed with market research and customer insights professionals in mind. This new central hub integrates all learning assets,… The post Introducing the New and Improved Student Dashboard first appeared on Research Rockstar Training & Staffing Inc ..read more

Optimizing eLearning for Market Research & Insights Professionals with Closed Captioning “Ensuring that every Market Research & Insights Professional can access our training content, no matter their learning needs, is obviously a top priority,” said Kathryn Korostoff, President of Research Rockstar Training. “Our closed captioning conversion is now complete and is an important step for us in fostering inclusivity and accessibility in all of our courses.” Closed captioning is now available in all 26 Research Rockstar eLearning courses, providing a more inclusive learning experience fo ..read more

Hiring a freelance market researcher can be a cost-effective way to get specialized expertise or additional capacity for your projects without increasing overhead. And these days, who isn’t looking at their budgets carefully? However, finding the right freelancer who meets, or better still exceeds, your expectations can be risky. Like any other strategic decision a team leader makes, there are always pros and cons. So, let’s take a frank look at six things to know before hiring a market research freelancer. There is a veritable feast of research talent available by the hour, offering you, as ..read more

The AI debate in Market Research & Insights is sparking strong opinions. While some advocate for near term AI adoption for its potential to drive competitive advantage and revenue growth, others are proceeding more cautiously, mindful of its known risks (online panel quality being an especially hot topic). This divide fuels wide-ranging discussions, leaving many researchers unsure of when and how AI will most likely impact their work and careers. Across organizations (and Market Research & Insights teams of various sizes), we see a range of AI adoption scenarios, spanning from cautiou ..read more

If you are a market research agency leader, you’ve likely felt the pinch of tight budgets and stiff competition. It has become increasingly difficult over the years to find that sweet spot where an agency can deliver awesome research while shackled by slim margins, tight deadlines, and the struggle to retain great staff. But what if you could break free from the chains holding your agency back? What if you could reimagine a future where your firm thrives, maximizing profitability while providing top-notch insights? We want to help. In an upcoming 2-part webinar series, industry experts Kathry ..read more

In the realm of market research and insights, understanding what truly drives customer choices is crucial. In the latest episode of Conversations for Research Rockstars, host Kathryn Korostoff dives into the Jobs to Be Done (JTBD) framework, a tool that has been embraced by leading companies across industries—from CPG brands to tech giants—for uncovering opportunities for innovation and differentiation. This article summarizes the key insights from the episode, focusing on the potential of JTBD for market research professionals.  JTBD: Beyond Superficial Product Needs  At the core o ..read more