Every once in a while, a product comes along that changes how you work. Something that gives you a new superpower, you try it once and wonder what you ever did without it. We’ve been working on a product like that for the past five years, and today we are very excited to share it with the world: Competitor Intelligence by Appfigures. You can check out the new report now or keep reading for more details. We all know that creating a successful app requires skill, luck, and making a lot of good decisions. To stay informed, app developers always need to monitor and weigh three main areas: how the ..read more

It’s been a year since we rolled out our ASO tools, and so far, thousands of developers and marketers have leveraged them to improve their ASO on the App Store and Google Play and gain both visibility and downloads. What’s New Over the last year, we’ve rolled out new reports, expanded our plans, and grew our coverage. Now, we’re adding more convenience! 1. Bulk Actions You can now take action on a selection of keywords at once. The following actions are supported: Stop tracking keywords for an app Completely remove keywords from your account Start tracking keywords in a different country or ..read more

It’s been a year since we rolled out our ASO tools, and so far, thousands of developers and marketers have leveraged them to improve their ASO on the App Store and Google Play and gain both visibility and downloads. What’s New Over the last year, we’ve rolled out new reports, expanded our plans, and grew our coverage. Now, we’re adding more convenience! 1. Bulk Actions You can now take action on a selection of keywords at once. The following actions are supported: Stop tracking keywords for an app Completely remove keywords from your account Start tracking keywords in a different country or ..read more

Apple has recently announced that starting this week, the App Store will expand to 20 new countries, including: Afghanistan Gabon Cote d’Ivoire Georgia Maldives Serbia Bosnia and Herzegovina Cameroon Iraq Kosovo Libya Montenegro Morocco Mozambique Myanmar Nauru Rwanda Tonga Zambia Vanuatu Appfigures will automatically start tracking downloads from the new countries on day one, and very soon we’ll also roll out support for tracking hourly ranks, ratings, reviews, features, and top apps in all new countries ..read more

Did you know that Apple ranks apps in search results differently when searching from an iPad vs. an iPhone? That’s because not all apps are available across both devices, and also because apps that work great on the iPad may not be ideal on the iPhone. When optimizing a universal app or iPad-only app, it’s important to look at data that’s coming right from the iPad App Store, which you can now do with the ASO tools you’re already used to thanks to our new complete support for the iPad App Store. Try it out → What’s new: See Competitiveness scores for any keyword on the iPad Our Compet ..read more

App Store Optimization, done right, relies on data. Which keywords are competitors using? How popular are those keywords? How competitive? Being able to answer these questions quickly can make a difference between more downloads and more time wasted. The new Competitor Keywords report will help you answer all of those questions, and fast. Check out the report → We designed the new report to help you with two essential tasks: comparing your keyword performance to your competitors and find new keyword ideas you can use to improve your ASO based on what’s working for your competitors. Compa ..read more

Like most companies, we’re all adjusting to life during this pandemic. Since we’re based in New York City, we started working from home last week. All of our teams, from support to data science, are 100% online, and we expect no impact to our business or the services you expect from us. In addition, we’re doing a few more things during this time: Sharing insights. We’ve heard from many developers who are concerned about the impact of this situation on app stores. We’re actively monitoring trends around the world, and will be sharing insights actively on our Resources hub. Extending support ..read more

Much of China’s massive workforce has been grounded since the novel coronavirus hit the country, forcing companies across the country to shut down temporarily. Looking at App Store download trends however we can see many workers are starting to work from home as the demand for messaging apps has grown 6x in just a few days and is holding steady. Since the end of January, DingTalk, 腾讯会议, and WeChat Work have seen a surge in downloads which propelled them to take over China’s Top Apps chart. Here’s what downloads look like for all three since the beginning of this year: Personal chat app ..read more

Have you ever looked at your app downloads and wondered how they compare to the market? If so, you’re certainly not alone. Being able to put your performance metrics in context can make all the difference when you’re investing time and money into your apps. We’ve been working hard to make market intelligence accessible to everyone because we believe it’s a necessity and not just a nice to have. Today we’re happy to show you the first tool — the Mobile Download Index, and it’s available for free to all Appfigures members. For the first time you can benchmark your downloads against the marke ..read more

TikTok, the mobile video sharing app that’s been taking over social media, has been in the news a lot lately. And not in a positive way. The Chinese-based app and its developer have been accused of spying for the Chinese government more than once, but that hasn’t stopped the app’s astronomic growth, outpacing industry incumbents Instagram and Snapchat in downloads for most of 2019. Here’s what downloads look like for TikTok across 28 countries we currently provide intelligence for, right alongside a few names you might find more familiar, Instagram and Snapchat. TikTok’s year has been ste ..read more