Sustainable luxury jewellery brand Steff Eleoff unveils its latest collection with an ethereal campaign film directed by Canadian filmmaker Allie Yonick. Represented in Canada by production company Merchant, Allie’s film was inspired by jewellery designer Steff’s creative processes - an idea that was quite literally plucked from thin air. Set during a ferocious rainstorm, the 30” cinematic spot shows a woman speeding down a highway. As the storm intensifies, the rain turns to molten drops that pelt her windscreen and echo the forms of the pieces that adorn her ears and fingers. Adopting a fu ..read more

Toronto agency Feast has created a recruitment campaign for the Department of National Defence and Canadian Armed Forces highlighting the power of human values.   Built around a series of scenarios featuring civilians, “This is For You” demonstrates how traits such as showing compassion to help others and a desire to be a part of something more meaningful, combined with innate problem-solving skills, can make someone a perfect candidate for a career in the armed forces. The campaign is aimed at 18 to 34 job seekers and those contemplating a career change who might not have prev ..read more

Barilla and Le Pub celebrate the premium Al Bronzo pasta range with a modern twist of a Disney classic The pasta brand recreates the memorable Lady and the Tramp spaghetti scene in honour of the legendary film studio’s 100th Anniversary. Milan, 21st March 2023 – Barilla Al Bronzo is the ideal ingredient to impress diners and create a memorable meal, whatever the occasion. It’s made up of a custom blend of responsibly sourced, highest quality non-GMO semolina, expertly crafted using an innovative micro-engraved bronze die method in forming the dough. It also has a special rough and textured s ..read more

A year since launching their first ever Pasta Sauce that was ‘Ridiculously Late’ to the market (but ‘Ridiculously Good’), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household favourite Heinz has teamed up with premium vodka brand AbsolutVodka to make the dreams of Pasta alla Vodka lovers come true, launching the UK’s first tomato vodka pasta sauce in a limited-edition launch unveiled today. The much-loved recipe is launching to the masses in a campaign devised by Wunderman Thompson Spain. Inspired by q ..read more

White Square, one of the largest international creativity festivals in Europe, which contests cover the entire spectrum of the communications, marketing, branding and creative industries, announced the jury. Annually agencies from more than 35 countries submit their entries. The geography of the Festival participants is expanding annually. White Square Festival, promoting creativity, highly values fresh ideas and people in the advertising and creative industry, shares the principles of socially responsible marketing, peacefulness and defends universal human values. Social projects at the Fes ..read more

With the news of the earthquakes quickly disappearing from mainstream media, Recipe wanted to remind people that now is the time to help, as Turkey tries to rebuild in the aftermath. Recipe has two members of the team directly affected, hence the agency had first-hand insight as to how bad the situation was on the ground. This was how they discovered the charity Ahbap.org (which loosely translated means 'friend'). It’s a non-governmental organisation doing incredible work to help search and rescue, as well as providing food, shelter and aid to survivors. Recipe was put in touch with Burak Ka ..read more

The One Club for Creativity today announced May 15-19 as the dates for the in-person Creative Week 2023 in New York. The initial schedule of events is below, additional programming and details will be available shortly. Monday, May 15 Young Ones Student Awards ceremony at Sony Hall, 6:00 pm-11:00 pm Tuesday, May 16 Young Ones in-person portfolio reviews at The One Club headquarters gallery, 12:00 pm-2:00 pm and 3:00 pm-5:00 pm.   Wednesday, May 17 Young Ones virtual portfolio reviews, 12:00 pm-2:00 pm. ADC 102nd Annual Awards ceremony at Te ..read more

Olympic Gold Medalist skier Mikaela Shiffrin achieved last Saturday the record breaking feat of her whole career, receiving the honour of being the “greatest skier of all time". Winning her 87th World Cup victory, Shiffrin has become a legend in her own right, breaking the world record of 86 victories held for 34 years by Swedish ski racer Ingemar Stenmark.  The victory marks the end of a chase that has lasted almost a decade since Mikaela burst onto the scene in 2011. 12 years of togetherness in which Shiffrin and Barilla have always shared strong values as well as a commitment to impo ..read more

How does an icon become an icon? This is the story of the Nu Souls, those who are preparing to become icons, but still do so much far from the spotlight. C41 created and produced a new editorial campaign for Dr. Martens, launched through a video teaser that recounts and reconstructs the steps every artist takes to get to the big stages. From the uncertainty of the zero point to feeling that everything is finally possible. Celebrating the 10 years of the Jadon Platform, Dr. Martens aims, once again, to establish itself as an iconic brand for an entire generation of style leaders. From Mille ..read more

Quiet Storm is launching a series of short videos to promote Pinterest Predicts, Pinterest’s annual report for agencies and advertisers that identifies the top trends that the platform expects will emerge and continue to grow in 2023.  The films feature a number of British and American industry leaders discussing eight of the most unexpected trends from the report, mulling over the hows and whys of consumer behaviour and highlighting how useful they find the report for their businesses. The light-hearted videos combine interviews and motion graphics, as Beth Freedman, CEO Dentsu X and W ..read more