Nail Communication’s new campaign for the R.I.Lottery attempts to reinvent an underutilized advertising medium – gas pump videos. Enter The Lady in the Gas Pump (TLITGP), the star of six witty, self-referential spots designed to run exclusively at gas pumps.  "Nail came to us and said, ‘Gas stations are a popular place to pick up lottery tickets, and we’ve seen some of your ads run on the gas pumps,” said Melissa Juhnowski of the Rhode Island Lottery. "So, they proposed a custom campaign to talk directly to the customers at the pump and encourage them to take an extra minute to go insid ..read more

Joe Berkeley LLC is pleased to announce four new commercials for Arbella Insurance and their partner Special Olympics Massachusetts. The commercials feature Lumene “Lightning” Montissol and other Special Olympians. Shot on location at Milton Academy’s track, in Milton, Massachusetts, the production consisted of three scout days at Special Olympics practice, one crew day at Special Olympics practice, and one crew day during a Special Olympics Qualifier competition. The voice of the campaign and the featured athlete is Lumene “Lighting” Montissol. A coach gave her the nickname “Lightning” when ..read more

Rachid Bilal and Troy Millings, founders and co-CEOs of popular business, education, and podcast platform Earn Your Leisure (EYL), will give the keynote address at the 14th edition of The One Club for Creativity's hybrid Where Are All The Black People (WAATBP) diversity conference and career fair, taking place September 26-27, 2024 at Convene at Brookfield Place in New York.  Bilal and Millings, who will speak in the morning of WAATBP’s second day, started EYL in 2018 as a media platform which gives rise to emerging and established content creators f ..read more

Yuchien Wang is a multilingual Copywriter with big ambitions living in New York.  Fueled by her passion for words, she is looking to build out her career over the next few years to write impactful ads that balances logic and emotion.  Learn more about Yuchien's creative journey to date in her Featured Creative Q&A below:   Tell us a little bit about yourself. I was born and raised in Taipei, reading and writing in Chinese. Being able to be a writer in New York is still so surreal. But there were traces. I've always got a love for words. Whether journaling, jotting dow ..read more

Copywriter Yuchien Wang presents a unique way to blend technology and charitable giving that allow Gen Z'ers to use Spotify to raise money for charities. See the campaign brief below:  CAMPAIGN NAME: Play It Forward  CLIENT: Spotify  AWARDS: Cannes Future Lions Shortlist; NYF Advertising Shortlist  ABOUT: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love? Play It Forward is a new Spotify feature that turns profit from streams into donations for charities. Gen Z, the fastest-growing group o ..read more

Check out this great Spec Ad created by Miami Ad School student, Yuchien Wang which seeks to solve both food waste and food insecurity for families in New York.   CAMPAIGN NAME: Feed New York CLIENT: City Harvest AWARDS: Winner of Applied Arts 2024 ABOUT: As glamorous as New York City is, 1 in 5 families faces food insecurity. On top of that, 40% of groceries in American households go to waste. That means, for each box of strawberries bought, nearly half of it ends up in the dumpster.  This campaign aims to stop food waste and create a new avenue for food ..read more

BBH Singapore has created a retro arcade-style fighting game to launch the Gong Awards, Singapore's preeminent creative awards show. Built in-house by BBH Innovation Lab, 'Metal Combat: The Gong Awards 2024' is a playful invitation to the show’s ultimate battle in creativity. In the game, players can choose from a series of tongue-in-cheek advertising idea archetypes and battle it out for supremacy, in arenas inspired by the award show categories such as Design, Direct and OOH.  Each playable fighter has a lovingly crafted satirical design, peppered with advertising cliches an ..read more

Toronto and Montréal-based creative shop LES SQUEAK has launched the “Rock the Star” campaign to generate awareness for Converse’s new Run Star Trainer with retailer Little Burgundy Shoes. Being dubbed “the shoe of the summer,” the Converse Run Star Trainer exudes main character and rock star vibes with its selection of five bold colours. To truly showcase the shoe’s multifaceted appeal, the brands have partnered with the beloved Toronto band, The Beaches, who were named Group of the Year by Billboard Canada and the Junos. The campaign features a four-song live performance by The ..read more

Fresh from her acclaimed Glastonbury headline performance this weekend, and to celebrate exclusive O2 Priority access for tickets to Dua Lipa at Wembley Stadium, O2 and VCCP London have brought back their iconic ‘Walk Ad’ starring the pop icon. O2’s latest campaign sees Dua join a stellar lineup of artists including Ed Sheeran, Beyoncé, Coldplay, Lady Gaga and Foo Fighters who have previously featured in their own ‘Walk Ad’ and is the first of its kind for six years following the introduction of the campaign in 2009. Each film showcases the artists’ u ..read more

VOXI Mobile, the mobile network for social media lovers, has turned 50,000 fried chicken boxes into mobile phone stands to ensure Gen Z's chicken stays in their mouth rather than on their phone in its latest creative campaign. Inspired by the popularity of chicken shops and the number of young people who use social media while eating in them at any time of the day or night, VOXI, alongside creative agency AMV BBDO set out to tackle the biggest problem faced by those having a munch while they meme: grease. So, to avoid the screen smears caused by greasy, spicy, un-licked fingers, the VOX ..read more