20 years ago, Dove showed the world what beauty looks like when it's real. In 2004, it began with a startling truth; only 2% of women globally considered themselves beautiful. Since then, Dove has been dedicated to taking action to make a positive experience with beauty accessible to everyone by challenging society, media and the beauty industry itself to widen its representation, be transparent about digital distortion, and face-up to the harmful impact unrealistic beauty standards have on women and girls. To mark 20 years of championing real beauty, Dove conducted a new sweepin ..read more

  Welch’s Fruit Snacks debuts a new campaign from Gut Miami titled, “Wholly Committed to Whole Fruit,” showcasing the brand’s commitment to using whole fruit as the first, or main, ingredient in its products.   Unlike fruit flavored snacks from other brands, which use juice, fruit flavoring, or a small amount of fruit concentrate which only includes select parts of the fruit, Welch’s Fruit Snacks continues their dedication to offering premium and true fruit snacks, which are made with Whole Fruit, meaning every edible part of the fruit — peel, skin, and pulp ..read more

Corona, an AB InBev global brand, is once again putting its passion for nature into practice, through a global partnership with Tripadvisor, the world’s largest digital travel community. Together, Corona and Tripadvisor will share new opportunities and recommendations that inspire people to disconnect and spend more time outdoors.   At the heart of the partnership is the launch of the Corona Global Hub, a digital ecosystem that has Corona-curated travel guides and itineraries, first-hand traveler insights and reviews, all designed to inspire people of legal drinking age to decide their ..read more

Cadbury, in partnership with its global agency of record, VCCP, is relaunching the integrated campaign 'The Big Win Win' for the second consecutive year, continuing its support for local shops and their vital role within communities.  The Big Win Win is a nationwide campaign from Cadbury designed to foster generosity and community spirit. It provides consumers with the chance to support local shops by purchasing their favourite Cadbury chocolate bars, whilst also giving them the opportunity to win cash prizes for themselves and nominate a local shop to receive an equal amount. Additiona ..read more

The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support and celebrate the global creative community, today announced the esteemed group of advertising, design, and education innovators named to be 2024 inductees into the Creative Hall of Fame in September. The Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries in all forms of advertising and design, starting with the induction of Leo Burnett in 1961. This year’s illustrious inductees, with links to the ..read more

  We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind, LAY’S, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer.   In the action, created by AlmapBBDO agency, journalist Elaine Trevisan commented on the fri ..read more

In an era where technology and AI are often viewed as threats to traditional education and reading habits, the National Library Board, Singapore has taken a bold step forward with the launch of an innovative project called "Playbrary", created in collaboration with LePub APAC. This game-changing initiative literally transforms books into interactive text-adventure games, blending the timeless charm of storytelling with the engagement of digital gameplay.  At the heart of this initiative is a challenge faced by libraries globally: keeping books relevant in an age dominated by digital dis ..read more

Emmy award-winning actress Marsai Martin is bringing some exciting extra flair to her fans' festival experiences this year with her stunning curated eyewear collection, as part of her third collection drop, exclusively available at GlassesUSA.com. As we gear up for festival season 2024, where music, fashion, and culture intertwine, Marsai Martin, celebrated for her talent, style, and most importantly iconic eyewear, is making sure every festival-goer shines bright. Her eyewear collection includes both prescription eyeglasses and sunglasses, offering the perfect accessory to elevate any festiv ..read more

As part of its social responsibility campaign, carrying the slogan "The best driver is the one who does not drink unless it is Heineken 0.0" the beer company together with creative agency LePub Mexico, supported by Publicis Groupe Mexico, once again turn to their brand ambassador, Checo Perez, to star in a unique social experiment. The campaign aims to raise awareness about the importance of choosing the designated driver correctly, demonstrating that the best driver is the one who never drinks, unless it is Heineken 0.0.  In the experiment Checo Perez plays the role of a taxi driver in ..read more

The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before their actual death - a heart-breaking truth unique to the disease. This work is vital to raise awareness of the devastating reality of dementia amongst the general public, where awareness, knowledge and concern about the disease Is low. Only 22% of people know that 1 In 3 people will develop dementia. The film, shot by BAFTA nominated director Charlotte Regan, follows a son giving a eulogy at his Mum’s wake. He tells us of the times she ‘died’ before she physi ..read more