CEO’s – are you leading your nonprofit? In fundraising?
The Fundraising Coach
by Marc A. Pitman
5d ago
As the CEO, the leader of your nonprofit, how much time are you really giving to fundraising? As the top leaders, the organization will follow your lead. You should be involving all your direct reports in some aspect of fundraising. And an easy way to do that is if they see that fundraising is important enough for you to give it time every week. If you’re like most CEOs, you started last year with good intentions. But those got drowned out by the competing demands on your time. One of those good intentions was likely setting specific time for fundraising.  A nonprofit CEO who won’t learn ..read more
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Don’t build your fundraising on rented land like AmazonSmile
The Fundraising Coach
by Marc A. Pitman
1w ago
Did you see the news about AmazonSmile? After 10 years, they’ve decided it doesn’t work for them. So they’re stopping the program on February 20, 2023 and they’re going a different way. Did you share “AmazonSmile” links with your donors? Did you include “Amazon Smile” links in your nonprofit emails and on your nonprofit’s website? Maybe in a “ways to help” or in your email newsletter footer? If you did, you were offering free advertising to Amazon. Offering free advertising to a corporation is your choice. But ask yourself: Did you offer that kind of constant visibility to any of your fun ..read more
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It’s weird to ask for money in January, isn’t it?
The Fundraising Coach
by Marc A. Pitman
1w ago
January can be a hard month to make fundraising calls in. As the leader of a nonprofit, you are acutely aware of all the work that went into your organization’s fundraising last month. So it can feel “too soon” to get back to asking. It’s not to soon. All of your work last month was the focus of your attention. But it wasn’t necessarily the focus of your donor’s attention. If a “good” response rate for direct mail is 1% – and that is considered good in the industry – then 99 out of 100 people did not respond to your appeal. So have confidence calling. Especially if you need to meet payroll or ..read more
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Surprises for New Nonprofit Leaders
The Fundraising Coach
by Marc A. Pitman
1M ago
At a recent “Exactly What To SayTM for Nonprofit Leaders” session at the Nonprofit Storytelling Conference, I asked attendees: When you took on a new leadership position, what surprised you most? While there were responses like “the great impact I get to make” and “how much I loved it,” the majority of the responses were phrases like: The lack of communication How hard it was How lonely it is’ How much everyone expected me to do without help How often the urgent crowds out the important Everyone wants your time, not just your direct reports How hard it was to lead everyone because they want ..read more
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Across the Generations: 5 Tips for Fundraising to All Ages
The Fundraising Coach
by The Fundraising Coach Contributor
2M ago
Nonprofits are currently in a unique position, interacting with as many as five different generations at any given point (from the Silent Generation to Gen Z). Each generation is as different as the next, meaning your organization requires a strategic fundraising approach to effectively engage with supporters from all demographics. It’s not enough to create a one-size-fits-all fundraising and marketing strategy to use for all supporters. With careful planning and research, your nonprofit can craft a targeted strategy that engages each generation using messages that resonate with them.  Th ..read more
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Digital First Impressions: Your Nonprofit’s Homepage
The Fundraising Coach
by The Fundraising Coach Contributor
3M ago
Your homepage is the face of your nonprofit. While marketing appeals will likely be supporters’ first impression of your nonprofit, your homepage tells supporters everything they need to know about your nonprofit (whether it’s intentional or not). To improve visitors’ experience on your homepage, learn how to build and maintain an accessible homepage with a modern design that reflects the sophisticated nonprofit behind it.  If you don’t have experience in web design, upgrading your website can seem like a monumental task with the potential downside of breaking core functionalities. To hel ..read more
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Pleasant Persistence (it’s boring but effective)
The Fundraising Coach
by Marc A. Pitman
3M ago
One of the hard truths about fundraising is that: fundraising isn’t always fun. Good fundraising is tedious, meticulous, regular, pleasant persistence. (Even when you don’t feel like being pleasant.) If you’re not getting the results you want, look at your own activity. For example, if “no one” is getting back to you, are you really attempting to connect with people? Or are you just making a couple calls? The Veritus Group reminds us it can take six or seven attempts to actually connect with major gift donors. Or maybe you’re not even reaching out. Sometimes it feels safer to have a long pro ..read more
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5 Ways to Level Up Your Volunteer Program
The Fundraising Coach
by The Fundraising Coach Contributor
4M ago
Volunteers are key to helping nonprofits stay up and running. From donating their time to help out with vital programs and initiatives to lending their professional expertise and skills, volunteers help keep nonprofits on track to complete their goals. As a nonprofit professional, you understand the challenges of managing a robust volunteer program. Hurdles like volunteer recruitment, volunteer burnout, and disorganized training can make your program less effective. A strong management strategy can combat these issues and make your volunteer program a more positive and productive experience. I ..read more
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Low-cost or free fundraising training
The Fundraising Coach
by Marc A. Pitman
4M ago
Upcoming Fundraising and Nonprofit Trainings If you’re looking for free or low-cost, high-quality fundraising training, here are three events to check out! And each are being recorded so even if you miss them live, you should be able to access them later! Social Media Marketing for the Nonprofit Leader with no time and zero budget () Tuesday, September 27 at 1 pm Eastern social media expert David Pride is coming to The Nonprofit Academy to show us how to do social media when we don’t have budgets for social media staff. You can pay $47 for this training or get it as part of the ..read more
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Work in a nonprofit? Then join a board
The Fundraising Coach
by Marc A. Pitman
4M ago
Most other teams or organizations are run by a person or a partnership. The people in charge have both the responsibility for the welfare of the organization and the authority to make decisions for it. But nonprofits are weird organizations. The head of a nonprofit doesn’t have all the authority for the nonprofit. The board does. So there are a lot of complexities that come with a rotating cast of board members and their expectations. That’s why I firmly believe that if you work for a nonprofit, you should be on the board of a nonprofit. Being a board member will help you unders ..read more
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