At the most basic level, the purpose of nonprofit marketing is to spread awareness of your mission and work. However, your public-facing communications should also make your organization recognizable in the community. That way, your marketing will lay a foundation for building trust with audience members, and this confidence will make them more likely to become engaged supporters of your nonprofit. The best tool you have for making your communications recognizable and trustworthy is your nonprofit’s logo. However, for your logo to have this effect, there are several key elements that you ..read more

Data transforms nonprofit marketing and fundraising strategies; by incorporating real supporter information, you can personalize your campaigns and build genuine relationships with your donors. However, when your data is isolated in different systems, it can be difficult to generate useful insights. These isolated systems are called data silos, and they can prevent your team from unlocking key trends among your supporter base—limiting your outreach progress. In this guide, we’ll provide steps you can take to break down data silos so your nonprofit can use its data to its fullest pote ..read more

Your donors are your most committed supporters. They’re loyal to your mission, dedicated to your success, and willing to rally to help you achieve your goals. However, there are different levels of engagement within your donor base. One of the best ways to identify your most enthusiastic donors is by looking closely at demographics. Demographics are key to understanding your audience, which will help you create informed campaign strategies and personalized messaging for top donors. In this guide, we’ll cover four top strategies for targeting your nonprofit’s top donor demographic gro ..read more

Your organization has just made a compelling fundraising ask to a potential donor. Now that one of the hardest parts is over, what are the next steps you should take? Providing the path of least resistance for supporters to donate to your cause is crucial to meeting financial goals and pushing your mission forward. To create that path, you should understand your payment processing system and how it can help you establish a relationship with potential donors. Let’s explore how your organization can empower your donors to contribute in a secure, simple way with your payment p ..read more

Nonprofits depend on loyal donors to receive sustainable support for their work. This means your organization must provide a positive donor experience, not just in one event or campaign, but over the course of their involvement with your nonprofit. While communication metrics and donor feedback are good places to start stewarding donors, your nonprofit may overlook a valuable resource for enhancing donor stewardship: your bookkeeping data. This information is a powerful tool for communicating donor impact and establishing a plan to further their involvement over time. Let’s expl ..read more

Tired of being caught off guard again…by the same objection you got last time? And the time before that? Objections are one of the scariest parts of fundraising. They can cause the most skilled fundraiser to freeze. In this clip from my training on overcoming objections, I show you how to prepare so you can show up to your next solicitation with ease. The post How to prepare for the scariest fundraising objections appeared first on FundraisingCoach.com ..read more

You’ve heard it said that fundraising is all about relationships. Is it? No. Relationships exist in many formats. Many that do not lead to fundraising at all. I’d suggest fundraising is all about mutually beneficial relationships. That’s why if you meet with a donor prospect, you better have some asks ready. Even if you’re just “catching up.” Have 3 Options Ready If you’re “just going out to coffee,” it is correct to not make a solicitation. The visit itself is a success. Be strategic and curious with your questions – as they will be with theirs. But honor your stated “this isn’t an ask” invit ..read more

To bring your mission to fruition, you need a clear roadmap. However, developing an optimal fundraising strategy can be challenging, especially when there is already so much on your nonprofit’s plate. Luckily, you don’t have to do this alone! A fundraising consultant can identify opportunities for improvement in your existing fundraising plan and build new strategies to advance your nonprofit. Whether you’re struggling with online fundraising or stewardship, a fundraising consultant will bring a fresh perspective to your operations and help push you one step closer to your mission. In this gui ..read more

Let’s explore two fundraising scenarios. School A and School B are both holding month-long read-a-thon fundraising campaigns to cap off the end of the school year. School A asks students to collect flat donations of $10 from their friends and family. School B uses the pledge fundraising model and asks students to collect $3 pledges for each hour spent reading from their sponsors. In the end, both schools are successful—but School B raises more money and has better participation from students. This is because the students knew that they could raise more to support their scho ..read more

Your nonprofit’s donors interact with your organization in a variety of ways, whether they’re giving online, volunteering, following you on social media, or attending your events. All of this involvement is referred to as donor engagement. The more that your donors engage with your nonprofit, the more likely they are to stay engaged and become lifelong supporters who help you serve more beneficiaries. To give your organization’s donor engagement a boost, we’ll explore winning techniques your team can use to get more supporters actively involved in your work. 1. Be genuine when ..read more