If you’re a new or lesser-known brand in 2025, how do you compete in AI search?  ..read more

One of Seer's major clients—a leading digital solutions provider—sought to understand how AI Overviews and LLM visibility were reshaping their organic search performance. This case study details our comprehensive analysis, the methodologies employed, and the strategic recommendations derived from our findings ..read more

We’re proud to share our 2024 Community Impact Report highlighting both our success and areas for growth. We’re sharing all of the insights and lessons learned from our community impact endeavors this past year ..read more

Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publishers, does that translate into more AI mentions? Understanding this link helps marketers optimize their PR, SEO, and content strategies -especially given emerging insights that organic keyword rankings often correlate more strongly with AI mentions than traditional backlink metrics ..read more

Is that "web visitor" an agent or a human? Unless you’ve been living under a rock, you’re aware that AI-Agents are likely coming to your website in the very near future. OpenAI’s Operator was the first “AI-Agent” to hit the market on January 23rd, 2025, which was made available to ChatGPT Pro users.  ..read more

At Seer, we see the adoption of AI as a strategic advantage. We work with senior marketing decision-makers; from Digital Marketing Directors to CMOs at large enterprises to transform how they approach SEO, content strategy, and automation at scale. Generic ChatGPT articles often lack the specific language, actionable checklists, and tested best practices these leaders demand ..read more

Why Customer Match is No Longer Optional With third-party cookies on their way out and platforms tightening restrictions on tracking, first-party data is now the linchpin of any successful ad strategy ..read more

Search is undergoing a shift with the rise of AI Overviews (AIOs). For both organic and paid search marketers, AIOs present new challenges by changing how users interact with search results. The question is  "when to care" about AIOs and when to take action.  As Tracy recently shared, AIOs have introduced a stark reduction in both paid and organic click-through rates (CTRs ..read more

You and I both know Google is the king of search—it has been for decades. But new AI Deep Research tools are offering a preview of where the search might be headed - where agents do the searching for you. I’ve spent time testing both Google’s Deep Research and OpenAI’s Deep Research, and let me tell you—one of them is already proving to be smarter, deeper, and pull reliable search data. And if you're new to AI, it’s not the one you might expect. Deep Research tools have shifted the way we find information and they’re changing how to think about research itself. I'll just hint that if y ..read more

Clouds to Clay: The 1 minute download. OpenAI’s Operator is here, is 2025 the year to double down, not so fast. I spent a day pushing it. The hype is real, but the tech still has kinks to work out. Smart teams will experiment now, so they’re ready when agents truly take off ..read more