Yesterday, in a somewhat unsurprising turn of events, Google reversed its decision to deprecate third-party cookies in Chrome. This marks the fourth change of heart since Google introduced the Privacy Sandbox initiative, originally slated for 2020, then pushed to 2022, and delayed again to 2024. This might be the final nail in the coffin for Google’s ambitious plan ..read more

Google Discover is a personalized content feed that delivers articles, videos, and other content based on a user's interests and search history. Discover surfaces content primarily based on what Google’s automated systems believe to be a good match with a user’s interests. The content in Discover is automatically refreshed as new content is published; however, it is designed to show all types of helpful content from across the web, not just newly published content ..read more

Google Discover is a personalized content feed that delivers articles, videos, and other content based on a user's interests and search history. Discover surfaces content primarily based on what Google’s automated systems believe to be a good match with a user’s interests. The content in Discover is automatically refreshed as new content is published; however, it is designed to show all types of helpful content from across the web, not just newly published content ..read more

In the SEO universe, everyone is talking about two things in 2024 - how AI tools are a threat to traditional search and what the Google algorithm leak reveals about optimizing for rankings. There’s a lot of fear around the future of search ..read more

I am an avid daily Reddit user (AKA a Redditor). I use this platform so much that I became a moderator for a niche community. That being said, imagine my surprise when one of my colleagues told me that Reddit has a brand new certification program available. To the surprise of no one, I jumped in immediately and learned a lot about the types of ads available, targeting capabilities, and brand safety that advertisers can utilize in-platform.  ..read more

At Seer, we've always prided ourselves on being at the forefront of innovation, building what we cannot buy to deliver unparalleled value to our clients. Those who work with us know us to be a scrappy agency that loves to solve complex problems. Today, we're thrilled to announce our latest solution: ChatGPT Tracking. Why ChatGPT Tracking, and Why Now? Marketers have been seeing the signs of a major shift over the past year. People have new ways to find answers to their problems. We’ve long moved past the ten blue links, and we’ve now moved past Google search as a proxy for SEO. Search markete ..read more

Introduction Amazon Ads are essential for sellers aiming to enhance their product visibility and drive sales on the world's largest e-commerce platform. Whether you're an experienced seller or just starting out, mastering Amazon's advertising tools can significantly influence your business's success.  ..read more

As the Community Impact Lead at Seer Interactive, I might seem like an unlikely candidate to integrate AI into my work. I’m not doing the nitty gritty work of SEO or deep diving into analytics. . Most of my work involves engaging our team in volunteer activities and looking for avenues to make financial gifts. There’s also the face to face interactions with community partners, such as visiting sites in person. I’m sure as I learn more about AI’s capabilities, I’ll find other ways to integrate it into my work, but  there has been one main way that I’ve been able to leverage Chat GPT: to b ..read more

Google’s AI Overviews: 4 Key Performance Insights My goal with this post is to share some initial performance insights about Google’s new AI Overviews. In short, our initial analysis led to the follow insights: ‘Zero Click Search’ keyword performance is not one size fits all, but it’s largely going to lead to traffic declines and impression increases There’s good value in ranking within AIO citations for queries that invite further reading Google may be right about AIOs driving more clicks than organic web results Appearing past position 2 in AIO citations likely has little to no value ..read more

*Updated by Emily Johnson* Need to know about every Meta and Instagram ad type but don’t have time to search and click through a million help articles? We’ve consolidated them into one post to help you figure out what kind of ad to run next. We also added a few creative best practices as well to help you get started ..read more