I've been having a lot of convos at Seer over the past year that all start with the same question: Why isn't Google winning at AI? They have the data, the money, the talent, AND they invented many of the critical breakthroughs that got us where we are today. Yet, they aren't winning in AI. Why ..read more

Limited Budget and Imagery Makes Video Ad Animation Challenging We’ve worked with multiple clients who often have a limited image library with no video content or the budget to shoot footage, but still need to produce video ads to improve click-through-rates with their paid media campaigns ..read more

At Seer, we’ve been challenging each other across all departments to educate ourselves on ways to incorporate AI into our day-to-day. We’ve found that AI can give us time back to focus on areas that can provide the most value through personalized, customized approaches to client business challenges and needs.  ..read more

The Google Search Partners program, established in 2003, provides a network of Google partner websites where search ads may be displayed. Digital marketers may not realize the option to run ads on these search partners is auto-enabled when creating a search campaign for the Google search engine. Let’s dive in and explore who and what these search partners are all about ..read more

The only consistency in our ever-changing digital marketing world is that it’s always changing.  With this in mind, it can be overwhelming for a brand to find an impactful strategy ..read more

I "de-optimized" a Seer post to make it better for people, dropped it's ranking, and learned a lot in the process. Some people might be using AI to search for answers, but that isn’t the only threat to the ROI of our work! What if you write a great post and it gets traffic from a Private LinkedIn Group of influential CTOs? That has a very different value than "SEO traffic" in my opinion.  Which I'll back up with later, but lets just say ranking for SEO company only grew my EGO, not my EBITDA ..read more

Post was originally written by a Seer Alumni in April 2020. Updated in April 2023 by Nicole Velasco. Table of Contents: Targeting Options Campaign Objectives Types of Twitter Ads Branded Assets Best Practices for Twitter Ads Twitter has 368 million active users . WIth this huge audience, it makes Twitter a great platform to include in your media mix. According to a report by Nielsen Brand Effect, advertisers who use three or more different ad formats increase campaign awareness by 20% and purchase intent by 7%. This is especially beneficial to e-comm clients launching a new product or ini ..read more

Building and submitting a sitemap is one of the best ways to ensure all of the valuable content on your site can be found by search engines. A sitemap is not the only way search engines can discover pages on your site but it is your "direct line" for telling Google what is important ..read more

Finding and checking the sitemap of any website is a handy task for a digital marketer, whether you’re checking your own site, the site of a competitor, or any other domain ..read more

Table of Contents: What is Local SEO? Local SERP Anatomy What is NAP and How Does it Impact Local SEO? Local Ranking Factors Google Business Profiles Other Local Platforms Off-Page Local Search Factors Local Link Building Managing Local Presence Managing Local Listings SEO Challenges of Local Listings Management On-Page Local Search Factors Local Keyword Research Local Landing Pages Local SEO by Industry Local SEO Reporting Local Search Optimization Services and Tools Local SEO FAQs What is Local SEO? Local search increases online visibility for businesses interested in driving customers to ..read more