As Furia Rubel Communications celebrates its 15th anniversary, we have launched a new brand and a new website - and that includes a new blog. Click on over to our new blog and follow us there. In addition to the law firm public relations strategy that we have always shared, we also provide insight into advertising, marketing, social media, business development, and more. Thanks for following, and we hope to hear from you soon ..read more

By Gina F. Rubel  In a recent letter to his staff, Amazon CEO Jeff Bezos outlines the proverbial “Day 1” landscape, while warning against the complacence of “Day 2.” In Bezos’ view, a company never can stop being a start-up. He believes that company leaders always need to think as they did on the first day of their business. “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1." His letter is a powerful reminder of the importance of staying focused on your clients and their needs, every day. For ins ..read more

By Jackie Sofia Comparing Social Media Use between US Adults overall, and Millennials specifically Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/ Social Media is essential. The fact remains that millennials are using social media more than any other age group in the U.S. Data released by the Pew Research Center indicates more specifically that Facebook is the choice platform of millennials (88 percent), with Instagram creeping up to second place (60% percent).  Keep a blog, and keep it updated. 33 percent of millennials review blogs before they ma ..read more

By Caitlan McCafferty Big changes from Facebook took effect the week of July 18. In order to combat the ongoing spread of misinformation, Facebook has changed the way users can edit the previews of links that they post to the social media platform. This latest update from Facebook eliminates the ability to customize link metadata, which determines the headline, description, and image shown in the preview of the link. According to an article by Engadget, the preview function has been abused by many fake news outlets, which “have been taking advantage of the ability to customize a story's me ..read more

By Gina Rubel I recently went on a marketing mission to find out who is using certain hashtags on Twitter. My goal was to find those users who were most influential and most engaged on certain topics. If you’re not familiar with hashtags and their value, check out Mashable’s 2013 post on The Beginner’s Guide to the Hashtag which is still relevant today. Using Twitonomy for Hashtag Research While there are various online tools that one can use to find influencers and hashtags, I discovered Twitonomy which I’ve decided to test as a one-month user. Here are some of the things I discovered: I ..read more

By Karen Preston-Loeb Technology has transformed business communication from email to internet. While written communication is often paperless, one piece of correspondence remains printed: the business card. And while it seems that it would be more advantageous to ping information between colleagues, it remains important to always carry a business card. Here are some reasons why business cards are effective business tools: Brand marketing The business card represents your company’s brand. Not only does it convey important personal contact information such as name, title, email, website, ad ..read more

How to Make the Most of Your Video Production Marketing EffortsBy Laura Powers Businesses today should consider video a key component of a strategic content marketing plan. In January 2017, 78 percent of internet users in the U.S. watched online video content. It is a vehicle that immediately communicates a sense of what it is like to work with or for the company, the culture that surrounds the company, and team members and collaboration at the company. All of these factors contribute to a viewer's decision to buy services and products, to consider employment opportunities, or to make a refe ..read more

By Rose Strong In a world bursting with new technologies, it has been said that humans now have a shorter attention span than a goldfish which has an attention span of about nine-seconds. The New York Times op-ed by Timothy Egan, addresses the eight-second attention span. He says, “I can no longer wait in a grocery store line, or linger for a traffic light, or even pause long enough to let a bagel pop from the toaster, without reflexively reaching for my smartphone.” Does this sound familiar? According to the website Statistic Brain, office workers check their email 30 times an hour, and ..read more

By Caitlan McCafferty In honor of our marketing and public relations agency's 15th anniversary, the Furia Rubel team had a company retreat at the Newseum in Washington, DC on May 19. The Newseum is dedicated to the First Amendment, and the museum celebrates freedom of expression in its many forms. The museum tells the story of communication, which ranges from the history of technology that has facilitated people's communication to the people doing the communicating, like journalists. It tells the complicated, yet powerful history, of storytelling and how people have used their freedom of exp ..read more

By Gina Rubel I recently spoke at the Pennsylvania State Association of Boroughs annual conference in Hershey, Pennsylvania on the “Effective and Ethical Use of Social Media for Municipalities.” Social media offers municipalities efficient and cost-effective ways to engage and inform residents, community visitors and businesses on a myriad of topics. But, in order to be effective, municipal leaders must understand the benefits and manage the risks of social media use without crossing into certain gray areas. The post will address the benefits only. What is social media and why does it matt ..read more