9 TikTok Ideas for Small Businesses
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by Britt Kascjak
1w ago
Once seen in the world of marketing as a passing trend, it’s quickly becoming apparent that TikTok Is here to stay. With 67% of users saying that TikTok inspires them to shop, this video-based social media platform can be a fun and powerful part of your marketing plan. Of course, that requires creating content, posting regularly, and building a following. Easier said than done, right? If you’re feeling stuck or overwhelmed, we’ve got you covered! In this post, we’ll look at the basics of small business TikTok, discuss what content performs best on the platform, and share our list of 7 effectiv ..read more
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Best Practices For Dealing With Social Media Trolls
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by Britt Kascjak
1M ago
Social media offers small pet business owners an incredible opportunity to connect with their ideal audience, raise brand awareness, and open the line of communication with both current and potential customers. Most small business owners fall into the trap of believing they need to address every message or comment they receive, thanking those who take the time to share a compliment, address and resolve complaints, and provide a knowledgeable answer to every question. However, this fails to address one specific group of people – Social Media Trolls. How to Spot an Internet Troll Before we get i ..read more
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How to Build a Community for Your Business through Social Media
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by Emily Hall
1M ago
There is nothing quite like finding a community of like-minded people who all share a common interest, passion, or goal. People like to feel welcomed, feel like they belong, and to be able to talk about their interests and passions with people who understand. Because a community brings engagement and camaraderie, which can then be leveraged to grow a business, you might be wondering how to build a community around your business.  If so, you’ve come to the right place! Keep reading to learn more about the benefits of building a community, as well as ideas on how to build that community.&nb ..read more
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6 Tips to Improve Facebook Organic Reach for Your Small Pet Business
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by Britt Kascjak
1M ago
Do you ever find yourself stressing over how often you should post on Facebook or what the right time to post may be? If so, you’re not alone! Many small pet business owners are searching for the secret to Facebook success. While there is no magical key to instantly unlocking Facebook growth, there are ways that you can improve your Facebook organic reach. What is Post Reach on Facebook? The phrase “reach” or “post reach” on Facebook refers to the number of people who see your content after it has been posted. This includes people who view a picture, read a text post, or watch a video. Your Fa ..read more
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7 Tips for Using the Holiday Break to Prepare for the New Year as a Small Business Owner
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by Chloe
1M ago
If you are like many other small business owners, your end-of-year to-do list seems never-ending. You might even be better at adding things to it rather than crossing them off. Or, if you’re like me, you add things to it so that you can cross them off. You’re not alone. When December rolls around, we all begin to prepare for the new year ahead. Preparing for the new year is such a vague concept, though. Does that mean you should get all your business planning done for the new year now? Is there a business planning guide to walk you through the steps you are supposed to take? Can you just creat ..read more
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Stolen Pins On Pinterest: How To Protect Your Small Pet Business
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by Britt Kascjak
1M ago
As the popularity of a social media platform grows, so too will the number of people trying to manipulate the system and hijack the success of others. A clear example of this in action is the recent rise in stolen pins on Pinterest. The good news is that there are steps that you can take to protect your business and continue to leverage this powerful traffic-driving platform! Why Use Pinterest for Your Small Business? Once stigmatized as nothing more than a place for housewives to search for recipes and craft suggestions, Pinterest has evolved and grown into a powerful tool for marketers and s ..read more
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40 Best Chrome Extensions for Small Business Owners
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by Britt Kascjak
1M ago
With over 60% of the global market share, there is no arguing that Google Chrome is the most popular web browser. But what sets aside this browser from the other options available? One exciting feature is the ability to leverage a growing list of Chrome extensions for every aspect of our lives. This includes Chrome extensions for small businesses, larger corporations, solopreneurs, and even our private lives. There are over 130,000 extensions and 35,000 themes available for download on Chrome. With so many options, where do you start? We’ve got you covered! In this article, we will share a lis ..read more
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7 Photo and Video Tools to Elevate Your Social Media Marketing
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by Emily Hall
2M ago
We all know that social media is a visual game. To succeed on social, whether it’s Instagram, Facebook, TikTok, you name it, you need to have high-quality photos, videos, and graphics. Imagery is everything!  Thankfully there are several excellent photo and video tools out there to help you take your visuals to the next level. Keep reading for more info on why videos and graphics are important for your small business, as well as our list of recommended photo and video tools (both free and premium).  Are Social Media Graphics Important?  Unless you’ve been living under a rock for ..read more
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12 Best SEO Tools for Your Small Pet Business
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by Britt Kascjak
2M ago
Content marketing is a valuable tool for building your business online, but doing it successfully involves more than just making high-quality content. You also need to ensure that this content reaches your ideal audience. One of the best ways that you can make this happen is by optimizing your content to show up in search results. Search Engine Optimization is a big task. Luckily, there are many great tools available that help to make the process easier for everyone – even beginners. The first step is to find the best SEO tools for you and your business. This means finding tools that: Fit with ..read more
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How to Clear Your Mind as a Small Pet Business Owner
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by Britt Kascjak
2M ago
Are you struggling with negative thoughts? You’re not alone! We all experience this struggle at one time or another as small pet business owners. Success doesn’t mean never facing this challenge – instead, the secret to overcoming negative thinking is to find ways to clear your mind and put these unwanted thoughts to rest. Why is Mindset Important to Your Business? Working as a solopreneur or small business owner can be challenging. You are required to wear many hats, keep yourself focused, maintain your own schedule, and be your own cheerleader. Fighting through the struggles that come with o ..read more
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