You’ve poured your heart into creating informative, engaging content to help and empower pet parents with your knowledge and experience in the pet space. But with more than 2.5 billion blog posts published every year, how do you stand out and reach your ideal readers? Many experts stress the importance of search engine optimization (SEO)—and... The post Understanding the Importance of Link Building for SEO appeared first on BlogPaws ..read more

The practice of journalists attributing their names with a short biography to articles through author bylines emerged nearly a century ago. Prior to the 1900s, anonymous articles were not unusual, and those who chose to “sign” their work with just their name often sought recognition for their work and accountability for mistakes. Bylines became a... The post Why You Need An Author Byline on Every Blog Post appeared first on BlogPaws ..read more

The recent leak of Google’s internal search documentation has been all the buzz in the marketing world recently. Content creators and small business owners are scrambling to understand what this means for their marketing efforts, while many top “gurus” are coming out of the woodwork with interpretations and proposed answers. For the average Joe, the... The post Google Search Documents Leak – What Does This Mean for You? appeared first on BlogPaws ..read more

Storytelling on your About Page is important for everyone – brand and people alike. As someone who has coached hundreds of speakers, leaders, and brands on their stories, I’m often asked what the ingredients are for a great story.  I wish there was a simple answer, like a recipe for baking chocolate chip cookies. Alas,... The post Tips To Share Your Brand Story On Your About Page appeared first on BlogPaws ..read more

The pet industry is often referred to as an industry built on passion. That passion drives innovation through not only exciting new product launches, but also through the introduction of new pet businesses and existing businesses to the pet scene. As small pet business coaches, we here at BlogPaws are constantly on the look out... The post Pushing Pet Industry Innovation: BlogPaws Best Award Winners at Global Pet Expo 2024 appeared first on BlogPaws ..read more

Have you ever considered refreshing your brand? It could be something as simple as updating your packaging or logo, or it could be a bigger change, like changing your brand colors or your product’s name.  That’s where a brand refresh or a rebrand comes in.  But why would someone want to make changes to an... The post Things to Consider When Rebranding a Small Business appeared first on BlogPaws ..read more

In the ever-evolving landscape of search engine optimization (SEO), understanding algorithms and ranking factors continues to be an important part of ensuring you are doing as much as you can for your website to be found. One of those aspects is Google E-E-A-T, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. But what exactly is... The post Demystifying Google E-E-A-T for SEO: Your Guide to Expertise, Experience, Authoritativeness, and Trustworthiness appeared first on BlogPaws ..read more

In October 2023, Google announced new email sender guidelines for bulk senders to Gmail accounts. They call these “Email Sender Guidelines,” and while Google titles them “guidelines,” they make it clear that these are requirements. There is a lot to unpack here. First and foremost, while Google states this applies to bulk senders (anyone who... The post All About Google’s New Email Sender Guidelines For 2024 appeared first on BlogPaws ..read more

In the ever-changing world of digital marketing, many phrases and buzzwords exist. It can be challenging to decide where to focus your attention to set your business up for online success. While there is no one-size-fits-all solution for business marketing, some strategies will resonate better with small businesses like those in the BlogPaws community. One... The post How to Set Yourself Up for Inbound Marketing Success in 2024 appeared first on BlogPaws ..read more

We often talk about the importance of Search Engine Optimization (SEO) to help your blog content reach your target audience. But blogging isn’t the only part of your marketing plan that should incorporate SEO. As a content creator or small business owner, you must consider how to position yourself in search on each platform. This... The post Cracking the Code: YouTube SEO Tips Every Creator Should Know appeared first on BlogPaws ..read more