By using marketing benchmarks, you can determine if your senior living community’s marketing is working effectively and where to make changes if it’s not. Learn senior living marketing benchmarks goals to track. The post What Are Good Senior Living Marketing Benchmarks? appeared first on Creating Results ..read more

As we approach 2025, we looked back at the best blogs 2024 that resonated most with our readers this year. Enjoy all the best content, all in one place. The post Marketing Roundup: Our Best Blogs of 2024 appeared first on Creating Results ..read more

As we approach 2025, we asked our team at Creating Results for their insights to predict the biggest marketing trends shaping the future of the 50+ consumer market. The post 2025 Marketing Trends for 55+ and Senior Living Communities  appeared first on Creating Results ..read more

In today’s competitive senior living market, motivating salespeople is key. Learn practical tips for leading a high-performing senior living sales team. The post Motivating Salespeople: 3 Key Strategies for Senior Living  appeared first on Creating Results ..read more

Our first Insight Ignite! session was a hit! Read the recap of this insightful discussion on senior living sales recruiting and retention. Learn key takeways to implement in your own sales culture. The post Insight Ignite! A Deep Dive Into Senior Living Sales Recruiting and Retention appeared first on Creating Results ..read more

By using marketing benchmarks, you can determine if your senior living community’s marketing is working effectively and where to make changes if it’s not. Learn senior living marketing benchmarks goals to track. The post What Are Good Senior Living Marketing Benchmarks? appeared first on Creating Results ..read more

Want to know what metrics and KPIs your senior living sales team should be performing to? Learn senior living sales benchmarks goals to track. The post What Are Good Senior Living Sales Benchmarks? KPIs to Know appeared first on Creating Results ..read more

Learn how to position the value of your senior living community to seniors who wish to age in place in their own homes. The right marketing approach is key. The post 7 Ways to Market to Seniors Who Wish to Age in Place appeared first on Creating Results ..read more

For years, many of the world’s biggest brands have focused on Millennials. More recently, brands have shifted their sights to targeting Gen Z, aiming to make lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers retaining their spending power and increasing their spending while younger generations cut back, a handful of brands have spotted the opportunities that marketing to Baby Boomers offers and are adapting their strategies accordingly. You can apply these same strategies when marketing to Baby Boomers in the senior living industry. T ..read more

Understanding who the target audience for your senior living community is can make all the difference in filling your community with happy, thriving residents. Pinpointing your ideal prospects helps tailor your marketing efforts, enhancing engagement and ultimately driving occupancy. Let’s dive into the do’s and don’ts of identifying and targeting your ideal audience and defining their unique characteristics. Target Audience for Senior Living: The Do’s 1. Do Identify Geographical Location of Prospects Your community’s location will dictate the pool of potential residents. For many communiti ..read more