Social media is a must for nonprofit organizations (NPOs). NPOs have to get in the social media game if they want to stay relevant and grow their donor base with the up and coming (of age) donors. What I haven’t addressed is why NPOs shouldn’t use ALL social media networks unless they have a very […] The post Nonprofits and Social Media: Which Sites Work Best for NPOs (and Why the Answer Isn’t All of Them) appeared first on Successful Blog ..read more

With all of the excitement about Facebook, Twitter and now, Linkedin, you might get so distracted that you forget about your blog. Big mistake! Your company blog is the best asset that your company has and should be the hub of all of your online marketing activities. Here’s why your Company Blog is your online […] The post Your Company Blog – Why It’s Still Your Online Marketing Hub appeared first on Successful Blog ..read more

I remember growing up I always wanted to be a photographer. I would take my family’s little camera with its rolls of carefully inserted film, and snap shots of everything and anything. My happiest moments were during special events and family parties when my relatives would smile with fond tolerance as I interrupted their conversations to get a picture. My skill was always barely passable, as can be expected for a small child with no training. As I grew, my interest in photography waned, especially given the huge amount of effort and expensive equipment that was required to take it into even h ..read more

Do you have a dedicated social media reporting app? If the answer is no, I have only one question for you: how are you getting through the day?! Social media campaigns are no longer just a matter of posting links and offering news of specials. You need to really stand out, and that takes time, energy, and a ton of data. Not only for businesses, but just for blogs and personal brands as well. Without the proper information at your disposal, you don’t have a chance. Social media platforms offer native analytics, which can be consolidated if you have a good link in bio tool but if you need to go ..read more

Once you’ve taken the time to sketch characters and a plot, weave a story around it all, and come out the other side with a completed masterpiece in hand, you may feel like your job is done, leaving you to take a well-deserved break from the pressures of writing fiction in favor of a vacation. Unfortunately, if you plan to self-publish your work, you’ve got one major task ahead of you before you do: marketing your work to the world at large. Luckily for you, the sheer power of social media makes it possible for even those writers entirely new to the idea of marketing to reach millions of peop ..read more

The cruel fact of life is that nobody can have the entire cake and eat it. You’ll always have paperwork in your in-tray, the car will always need a wash and your kids will always need help with their homework. There will always be something that needs doing. As demotivating as that may be, it doesn’t mean that you can’t have most of the cake and eat it too. The sooner you accept that you won’t ever get everything done when you’re a Mom and entrepreneur, the quicker you’ll get to the top, achieving true happiness. As a Mom running your own business, you’ll be constantly juggling your priorities ..read more

One of the only things that stands between us wrapping up this insane year is what we’re all describing as an unprecedented holiday shopping season. Tons of survey data has been released, numerous predictions have been made, and marketers have been challenged to develop strategies and plans unlike any other plans for previous years. This year’s holiday shopping season is not only about sales, but also about how brands can adapt to a rapidly changing retail landscape. It’s a test of agility and creativity for businesses, big and small. While you’re thinking outside the box and finalizing your ..read more

When Facebook introduced its facial recognition service, there were concerns over privacy issues. But Facebook officials told users they could prevent being tagged in the photos if they indicated they did not want to be in their privacy settings. Google has been quietly experimenting with facial recognition software behind the scenes. The search engine giant purchased Pittsburgh Pattern Recognition. Since it is not being used with any of Google’s services, the acquisition did not receive much attention. The Wall Street Journal has raised new concerns about facial recognition. Researchers at P ..read more

If you’re a business owner or are just starting out, then you cannot underestimate the power of good marketing.  Marketing is now an essential part of running any business, and so no matter what the product or service, you should have a marketing strategy in place. I assume you already have a site. If not, here’s a very detailed guide on starting an online store. Read on for five ideas on how to market yourself and create the type of buzz around your business that you need. Build an Email List Assuming you have a website and blog, then building an email list will help you directly engag ..read more

You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host it for you? If so, which service provider do you partner with? Fortunately, there are more than a few website hosting providers for you to choose from, but we must confess, WordPress has definitely become an industry leader. Here’s a quick look at nine reasons you should choose WordPress as your host for online ..read more