Do you have a dedicated social media reporting app? If the answer is no, I have only one question for you: how are you getting through the day?! Social media campaigns are no longer just a matter of posting links and offering news of specials. You need to really stand out, and that takes time, energy, and a ton of data. Not only for businesses, but just for blogs and personal brands as well. Without the proper information at your disposal, you don’t have a chance. Social media platforms offer native analytics, which can be consolidated if you have a good link in bio tool but if you need to go ..read more

Once you’ve taken the time to sketch characters and a plot, weave a story around it all, and come out the other side with a completed masterpiece in hand, you may feel like your job is done, leaving you to take a well-deserved break from the pressures of writing fiction in favor of a vacation. Unfortunately, if you plan to self-publish your work, you’ve got one major task ahead of you before you do: marketing your work to the world at large. Luckily for you, the sheer power of social media makes it possible for even those writers entirely new to the idea of marketing to reach millions of peop ..read more

The cruel fact of life is that nobody can have the entire cake and eat it. You’ll always have paperwork in your in-tray, the car will always need a wash and your kids will always need help with their homework. There will always be something that needs doing. As demotivating as that may be, it doesn’t mean that you can’t have most of the cake and eat it too. The sooner you accept that you won’t ever get everything done when you’re a Mom and entrepreneur, the quicker you’ll get to the top, achieving true happiness. As a Mom running your own business, you’ll be constantly juggling your priorities ..read more

One of the only things that stands between us wrapping up this insane year is what we’re all describing as an unprecedented holiday shopping season. Tons of survey data has been released, numerous predictions have been made, and marketers have been challenged to develop strategies and plans unlike any other plans for previous years. This year’s holiday shopping season is not only about sales, but also about how brands can adapt to a rapidly changing retail landscape. It’s a test of agility and creativity for businesses, big and small. While you’re thinking outside the box and finalizing your ..read more

When Facebook introduced its facial recognition service, there were concerns over privacy issues. But Facebook officials told users they could prevent being tagged in the photos if they indicated they did not want to be in their privacy settings. Google has been quietly experimenting with facial recognition software behind the scenes. The search engine giant purchased Pittsburgh Pattern Recognition. Since it is not being used with any of Google’s services, the acquisition did not receive much attention. The Wall Street Journal has raised new concerns about facial recognition. Researchers at P ..read more

If you’re a business owner or are just starting out, then you cannot underestimate the power of good marketing.  Marketing is now an essential part of running any business, and so no matter what the product or service, you should have a marketing strategy in place. I assume you already have a site. If not, here’s a very detailed guide on starting an online store. Read on for five ideas on how to market yourself and create the type of buzz around your business that you need. Build an Email List Assuming you have a website and blog, then building an email list will help you directly engag ..read more

You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host it for you? If so, which service provider do you partner with? Fortunately, there are more than a few website hosting providers for you to choose from, but we must confess, WordPress has definitely become an industry leader. Here’s a quick look at nine reasons you should choose WordPress as your host for online ..read more

With countless marketing tools of varying degrees of value and price, it can be difficult to choose which one(s) is right for you. And let’s be honest, not every tool is right for your company. For instance, some tools might really work well for some companies, drive more relevant traffic, generate leads and all but when you try to use the same tools for your company, the results are disastrous. So, what I’m trying to say here is, getting the RIGHT marketing tool for your business in key. Sometimes it just takes the right tool to take your business to the next level. These tools work. Don’t l ..read more

Whether you think you can or not, you’re right. These inspirational words from Henry Ford ring as true now as they did when the first Model T cars were being manufactured. An abundance of confidence will not make up for an overall lack of talent though. If you’re wondering if you have what it takes to be a successful blogger, you may or may not be ready. You’ll never know if you don’t give it a try though, right? The only way to monitor if you have the gumption to get it done is to start up your blog and see what happens. Can You Write Professionally? Anyone can scribble some words on paper b ..read more

Freelance and gig work is an ever-rising trend in the modern business world. Now, many workers around the world depend on side hustles to supplement or create their income, with over 57 million Americans working some kind of freelance job. Most of these freelancers are working several jobs at a time — called “serial side hustlers”. If you already have multiple side hustles or are interested in branching out, consider helpful serial side hustle tips on how to successfully manage multiple gigs. 1. Set a Goal Creating a goal means that you aren’t working aimlessly for the sake of working. Set up ..read more