We’re excited to share that Propertybase has been acquired by Lone Wolf Technologies, the top real estate tech provider in North America. Together, we’re uniting the world’s best tech and building the ultimate platform for real estate agents and brokers. Here’s Vance Loiselle, CEO of Propertybase on the big news: “Joining forces with Lone Wolf is an exciting milestone for Propertybase and its customers. Combining the power of Propertybase’s innovative website, CRM, and marketing solutions with the unequaled cap ..read more

Happy PRIDE to one and all. As we once again celebrate the many achievements of the LGBTQIA+ community and their allies, we must also be mindful of the continued intersectional trials and tribulations facing all LGBTQIA+ individuals. In honor of PRIDE, we want to recognize and amplify voices within the LGBTQIA+ real estate community. Two organizations at the forefront of the discussion are The National Association of Gay and Lesbian Real Estate Professionals and the LGBTQ+ Real Estate Alliance. In May 2021, The LGBTQ+ Real Estate Alliance unveiled a first-of-its-kind report on the struggles ..read more

With refinancing making up less than half of originations and a pivot towards the purchase mortgage market looming, BoldMortgage brings intelligent lead generation & software to the mortgage industry. Propertybase, the leading global real estate and mortgage software company, today revealed BoldMortgage. Pegged as an industry-first, BoldMortgage marries the lead generation expertise of BoldLeads with the robust mortgage software capabilities of the Unify Business Growth Platform. This unique combination marks a new chapter in FinTech to solve the challenges facing many smaller mortgage b ..read more

The shooting in Atlanta as well as the other recent acts of aggression against the Asian community are devastating. Violence towards anyone, but especially targeting the people of a specific race, gender, sexual orientation, religion, or disability must end. The entire Propertybase family of brands stands with the Asian, Asian American, and Pacific Islander communities at this time and always. We value our Asian neighbors, friends, family, and coworkers. These racist acts have shown that we still have a long way to go in the journey to end intolerance and we will do our part to help end this ..read more

Propertybase is excited to announce the acquisition of Cross Media, LLC, producer of Unify, a full suite mortgage-specific Business Growth Platform. Serving more than 80 mortgage companies across North America, Unify offers a turnkey platform with the richest set of tools to identify and convert more leads and retain clients. The features consist of robust customer relationship management (CRM), real-time Loan Origination System (LOS) integrations, intelligent mortgage inquiry alerts actively mining potential borrower data, marketing automation, a mobile app and much more. “After an extensi ..read more

The secret to becoming your brokerage’s powerhouse team? Social media. Today’s top-performing real estate teams have honed in on their social media efforts to really reach their market, and it should come as no surprise that it works. With 72% of Americans currently active on social media, it’s the perfect channel to not only reach your market, but to also help with brand recognition and team growth. Benefits of Capitalizing on Social Media Marketing Using social media as a real estate marketing platform holds immense value and potential for teams looking to raise the bar. Social media is an ..read more

Looking to get more leads for your real estate business from social media? You’re in the right place. We’re about to teach you five practical strategies to get new followers and leads today. Your real estate business needs a constant supply of them, and social media is a perfect channel for this purpose. Below, we’ll be looking at these free and low-cost strategies : Lead generation chatbot on Facebook Ad campaigns Detailed posts with properties Customer Stories “Relatable” content Ready to learn what it takes to generate leads from social media? Let’s begin! 1. A Lead Generation Chatbot o ..read more

Global leader in real estate tech enjoys an impressive long-standing presence in the region as independent software vendor to leading agencies and portals Boulder, CO (October 26, 2020) – Propertybase, the global leader in real estate software, has strengthened its position in Dubai following partnerships with prominent real estate agencies Allsopp & Allsopp and Betterhomes, as well as new property portal houza.com. Having first entered the market over a decade ago as the only independent real estate CRM provider, Propertybase continues to boast a number of Dubai’s leading brands as clie ..read more

At the end of the day, real estate is really a business that’s all about people. It’s people that fuel and drive deals from start to finish. As such, it’s no wonder why networking, referrals, and prospecting have always been top-of-mind for this highly social industry. When people and professional interactions are such substantial drivers of real estate success, it’s amazing to see so many industry professionals handle CRM the old fashioned way. Rolodex anyone? Of the real estate CRM buyers surveyed in a recent study, 17% of respondents had previously been using spreadsheets, 17% used email ..read more

During the entirety of every October, LGBT History Month celebrates the many achievements of the LGBTQ+ community and their allies. Including National Coming Out Day (October 11), Solidarity Week and Spirit Day (October 15), LGBT History Month sheds light on the impact and history of gay rights. It also provides a platform for those speaking out against the daily obstacles facing the LGBTQ+ community. Propertybase is honored to observe LGBTQ+ History Month – by wearing purple on Spirit Day, educating our employees about outstanding members of the community, dedicating our efforts enligh ..read more