Boosting Your Nonprofit’s Visibility with Social SEO
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Anysa Holder, Senior Advisor
6d ago
The online search landscape is changing. A November 2023 study by HubSpot highlighted a shift towards social media over search engines for information, especially among younger audiences like Gen Z and Millennials. They go on to share that their Trends report shows 31% of consumers now use social platforms for finding information. Another report from DataReportal stated that back in 2022, 75% of internet users used social media to research products, look for reviews, and recommendations. And another 27.9% used social media to find inspiration for things to do and buy. All signs and reports po ..read more
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Do You Need to Take a Mental Health Day from Your Nonprofit?
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
1w ago
PLEASE NOTE: The purpose of this article is to help those who do not normally think about their mental health and remind those of us who already deal with issues to pay attention to signs we may be burning out and need a break from work. If you feel like you may be dealing with more than just stress at work, taking a mental health day away from your nonprofit won’t be enough. Please, please, please contact a professional who can help you. I originally wrote this in 2019 and would like to think that we are better about caring for our mental health than we were back then. But then I saw this su ..read more
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Types of Content Nonprofits Post on Social Media vs What People Want
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
2w ago
“What should I post on social media?” is one of the top questions nonprofit marketers ask. To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on social media. Here are the results found in our 2024 Nonprofit Communications Trends Report: 2024 Nonprofit Communications Trends Report Highlights: 46% of survey takers said they share news or upcoming events most of the time with the same percentage saying they market their programs most of the time. Very few nonprofits want to mak ..read more
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Concerns About AI from Nonprofit Communications and Marketing Professionals
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Kivi Leroux Miller, Founder and CEO
3w ago
We’ve all heard the criticisms about using AI (artificial intelligence). For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report, despite these problems, we found that most nonprofits use AI. Only 19% of nonprofit communications professionals said they weren’t using AI. Yet, 93% of nonprofits do not have an internal policy about using AI. Concerns from Nonprofit Communications Directors about AI The aforementioned ..read more
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11 Surprising Things from the 2024 Nonprofit Communications Trends Report
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
3w ago
We’ve just published the 2024 Nonprofit Communications Trends Report! Thousands download this report every year (it’s our 14th edition) as it’s the “go-to” source for what’s REALLY happening in the world of nonprofit communications. Nonprofit communicators, get your copy of the 2024 trends report by filling out the form on the Nonprofit Communications Trends Report page OR you can join our Private Community space and access this year’s report, trends reports from the last several years, and lots of other resources. Oh yeah, it’s all free by the way! If you are already a member, just go to the ..read more
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Nonprofit Social Media and Newsletter Ideas for February 2024
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Kristina Leroux, COO and Community Engagement Manager
1M ago
Not sure what to talk about next month? We have ideas for newsletters, social media, blog posts, and more. These writing ideas for February come from our Monthly Nonprofit Writing Prompts email newsletter. Fill out the form below to get March’s prompts emailed to you the the first week of February. Your Writing Prompts for February 2024 On the Calendar 2/1: Optimist Day. Save the doom and gloom news for another day. Share what you are most looking forward to and help others see the bright side. 2/2: Groundhog Day. What gauge does your nonprofit use to determine whether “Spring” — o ..read more
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Nonprofits are Leaving Twitter (X)
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Kivi Leroux Miller, Founder and CEO
1M ago
In last year’s 2023 Nonprofit Communications Trends Report, we saw that Twitter (now X) was the social media platform nonprofits most said they would drop if they could. Nonprofits are leaving Twitter for a long list of reasons. This year, when we release the 2024 Nonprofit Communications Trends Report next week, you’ll see that for many of those nonprofits, this wish has been granted. Only 25% of nonprofits surveyed said they used X either the same amount or more in 2023 than in 2022.  The rest? They are leaving Twitter in one way or another. Twenty-six percent (26%) say they use the p ..read more
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Ten Pieces of Advice for New Nonprofit Writers
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Guest Post
1M ago
Laurel Dykema Guest Post by Laurel Dykema When I started my nonprofit writing career, I was a new college graduate with a lot to learn about nonprofit communications.  During those first years, I had a great mentor who taught me the ropes of nonprofit communications, but not everyone is so lucky—so I decided to compile some of the best insights I’ve gained over the course of my career for you. I think this advice will be especially helpful for new nonprofit writers, but perhaps even seasoned nonprofit professionals will find something new to consider! Here are my top 10 pieces of advic ..read more
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Nonprofit Website Redesigns: What Should You Do at the Same Time?
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Kivi Leroux Miller, Founder and CEO
1M ago
If you haven’t led a nonprofit website redesign process, your time is coming! In the corporate world, website redesigns every 18-36 months are not unusual. In the nonprofit sector, we often stretch that out to more like every 3-5 years. But many organizations also include rebrands or refreshes when doing a nonprofit website redesign. Those decisions can make the process last well over a year. In other words, you might barely get a break after launching the new site before someone wants to talk about redoing it again! Here’s a peek at some of the data we will include in the 2024 Nonprofit Comm ..read more
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Using Psychology in Nonprofit Marketing
Kivi's Nonprofit Communications Blog | Nonprofit Marketing Guide
by Anysa Holder, Senior Advisor
1M ago
I often think back to the first adult book I ever bought, a 400+ pager titled ‘How the Mind Works’ by Steven Pinker. I’ve always been fascinated by the complexities of the mind and its influence on our behaviors. My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. Then, practicality kicked in (gotta pay those college loans!), and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. Turns out, this was exactly where I needed to be. As nonprofit m ..read more
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